Consumer Behaviour & Market Research

From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.

In this science-driven guide to persuasion Robert Cialdini applies the psychology of why people say yes to help you succeed in business and life.

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count....

This audiobook provides evidence-based answers to the key questions asked by marketers every day....

There are laws of nature, so why shouldn’t there be laws of marketing....

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model"....

Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion....

Word of mouth makes products, ideas, and behaviors catch on. Can you create word of mouth for your product or idea? According to Berger, you can....

If this were 1923, this book would have been called "Why Radio Is Going to Change the Game"....

Drawing on the latest discoveries in disciplines ranging from neuroscience to behavioral economics, McQueen suggests that we are too often using 19th- and 20th-century techniques to change 21st-century minds—and are wondering why it’s not working....

The revolutionary sales approach scientifically proven to dramatically improve your sales and business success....

Onboarding is the most important part of the customer journey, yet many B2B companies fail to act proactively at the start of the relationship. Instead, customer success teams are stuck making heroic efforts to save accounts and fighting fires when customers inevitably run into problems....

Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations....

What type of business should you start? For the past 10 years, Inc. 500 CEO and number-one national best-selling author, Ryan Levesque has guided thousands of entrepreneurs through the journey of answering this question....

Technology has evaporated the barriers of complaint. With smartphones and always-on Internet access, consumers complain more often and across more channels....

In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business....

O livro de educação financeira mais comentado dos últimos anos, com mais de 1 milhão de exemplares vendidos no mundo todo....

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior....

In this groundbreaking audiobook, Pauline Brown shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out....

For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day....

This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value....

This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. His sales letters were successful because he wrote to his audience's needs....

Why attractive things work better and other crucial insights into human-centered design....

From organizational consultant and bestselling author Joseph Michelli, a close look at the groundbreaking practices at Amazon’s One Medical, revealing the key strategies that make them a revolutionary force in healthcare and an inspiration for all industries.

This book is a practical guide to using outcomes to guide the work of your team....