Most Popular
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Influence, New and Expanded
- The Psychology of Persuasion
- By: Robert B. Cialdini
- Narrated by: Robert B. Cialdini
- Length: 20 hrs and 43 mins
- Unabridged
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Overall
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Performance
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Story
In this science-driven guide to persuasion Robert Cialdini applies the psychology of why people say yes to help you succeed in business and life.
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Optimal
- By Paul on 10-06-2021
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Hooked: How to Build Habit-Forming Products
- By: Nir Eyal, Ryan Hoover
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Unabridged
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Overall
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Performance
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Story
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model"....
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Awful Narration
- By James on 08-03-2016
By: Nir Eyal, and others
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Narrative Economics
- How Stories Go Viral and Drive Major Economic Events
- By: Robert J. Shiller
- Narrated by: Susan Osman, Robert J. Shiller - introduction
- Length: 11 hrs and 7 mins
- Unabridged
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Overall
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Performance
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Story
The stories people tell - about economic confidence or panic, housing booms, the American dream, or Bitcoin - affect economic outcomes. Narrative Economics explains how we can begin to take these stories seriously. It may be Robert Shiller's most important book to date....
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Interesting but not as good as Shiller’s other books
- By Sean on 30-07-2021
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Exactly What to Say
- The Magic Words for Influence and Impact
- By: Phil M. Jones
- Narrated by: Phil M. Jones
- Length: 1 hr and 14 mins
- Unabridged
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Overall
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Performance
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Story
Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count....
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How to guide for obxinious telemarketers
- By Rhea H. on 22-02-2019
By: Phil M. Jones
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Why Customers Leave (and How to Win Them Back)
- (24 Reasons People Are Leaving You for Competitors, and How to Win Them Back*)
- By: David Avrin, Larry Winget - foreword
- Narrated by: David Avrin
- Length: 5 hrs and 24 mins
- Unabridged
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Overall
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Performance
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Story
Discover the 24 reasons people are leaving you for competitors and how to win them back....
By: David Avrin, and others
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Customer Magic: The Macquarie Way
- How to Reimagine Customer Experience to Transform Your Business
- By: Joseph A. Michelli
- Narrated by: Joseph A. Michelli
- Length: 4 hrs and 24 mins
- Unabridged
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Overall
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Performance
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Story
It takes a special kind of magic for a challenger brand to achieve seemingly impossible customer-centric results. It’s that magic that makes Australian telecommunications company Macquarie Technology world leaders in award-winning customer experience....
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Influence, New and Expanded
- The Psychology of Persuasion
- By: Robert B. Cialdini
- Narrated by: Robert B. Cialdini
- Length: 20 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this science-driven guide to persuasion Robert Cialdini applies the psychology of why people say yes to help you succeed in business and life.
-
-
Optimal
- By Paul on 10-06-2021
-
Hooked: How to Build Habit-Forming Products
- By: Nir Eyal, Ryan Hoover
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model"....
-
-
Awful Narration
- By James on 08-03-2016
By: Nir Eyal, and others
-
Narrative Economics
- How Stories Go Viral and Drive Major Economic Events
- By: Robert J. Shiller
- Narrated by: Susan Osman, Robert J. Shiller - introduction
- Length: 11 hrs and 7 mins
- Unabridged
-
Overall
-
Performance
-
Story
The stories people tell - about economic confidence or panic, housing booms, the American dream, or Bitcoin - affect economic outcomes. Narrative Economics explains how we can begin to take these stories seriously. It may be Robert Shiller's most important book to date....
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Interesting but not as good as Shiller’s other books
- By Sean on 30-07-2021
-
Exactly What to Say
- The Magic Words for Influence and Impact
- By: Phil M. Jones
- Narrated by: Phil M. Jones
- Length: 1 hr and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count....
-
-
How to guide for obxinious telemarketers
- By Rhea H. on 22-02-2019
By: Phil M. Jones
-
Why Customers Leave (and How to Win Them Back)
- (24 Reasons People Are Leaving You for Competitors, and How to Win Them Back*)
- By: David Avrin, Larry Winget - foreword
- Narrated by: David Avrin
- Length: 5 hrs and 24 mins
- Unabridged
-
Overall
-
Performance
-
Story
Discover the 24 reasons people are leaving you for competitors and how to win them back....
By: David Avrin, and others
-
Customer Magic: The Macquarie Way
- How to Reimagine Customer Experience to Transform Your Business
- By: Joseph A. Michelli
- Narrated by: Joseph A. Michelli
- Length: 4 hrs and 24 mins
- Unabridged
-
Overall
-
Performance
-
Story
It takes a special kind of magic for a challenger brand to achieve seemingly impossible customer-centric results. It’s that magic that makes Australian telecommunications company Macquarie Technology world leaders in award-winning customer experience....
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How Brands Grow
- What Marketers Don't Know
- By: Byron Sharp
- Narrated by: Daniel May
- Length: 6 hrs and 34 mins
- Unabridged
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Overall
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Performance
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Story
This audiobook provides evidence-based answers to the key questions asked by marketers every day....
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Great content, poor narration
- By Tory Angele on 20-12-2022
By: Byron Sharp
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Contagious
- Why Things Catch On
- By: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 50 mins
- Unabridged
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Overall
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Performance
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Story
Word of mouth makes products, ideas, and behaviors catch on. Can you create word of mouth for your product or idea? According to Berger, you can....
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Never really delivered...
- By jimjim on 22-01-2017
By: Jonah Berger
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The Pricing Roadmap
- How to Design B2B SAAS Pricing Models That Your Customers Will Love
- By: Ulrik Lehrskov-Schmidt
- Narrated by: Ulrik Lehrskov-Schmidt
- Length: 6 hrs and 29 mins
- Unabridged
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Overall
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Performance
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Story
Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing.
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The 22 Immutable Laws of Marketing
- By: Al Ries, Jack Trout
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Unabridged
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Overall
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Performance
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Story
There are laws of nature, so why shouldn’t there be laws of marketing....
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The. Oil hasn’t aged well
- By Amazon Customer on 09-02-2022
By: Al Ries, and others
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Fascinate, Revised and Updated
- How to Make Your Brand Impossible to Resist
- By: Sally Hogshead
- Narrated by: Sally Hogshead
- Length: 7 hrs and 39 mins
- Unabridged
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Overall
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Performance
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Story
A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior....
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Well spoken and useful ideas
- By Ros Boundy on 11-07-2023
By: Sally Hogshead
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The Frictionless Organization
- Deliver Great Customer Experiences with Less Effort
- By: Bill Price, David Jaffe
- Narrated by: Caroline Miller
- Length: 8 hrs and 8 mins
- Unabridged
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Overall
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Performance
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Story
Learn how frictionless organizations cut costs, grow revenue, and create loyal fans by creating products and services that work so well, their customers never have to contact them for the wrong reasons....
By: Bill Price, and others
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Mindstuck
- Mastering the Art of Changing Minds
- By: Michael McQueen
- Narrated by: Michael McQueen
- Length: 11 hrs and 14 mins
- Unabridged
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Overall
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Performance
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Story
Drawing on the latest discoveries in disciplines ranging from neuroscience to behavioral economics, McQueen suggests that we are too often using 19th- and 20th-century techniques to change 21st-century minds—and are wondering why it’s not working....
By: Michael McQueen
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Never Lose a Customer Again
- Turn Any Sale into Lifelong Loyalty in 100 Days
- By: Joey Coleman
- Narrated by: Joey Coleman
- Length: 9 hrs and 28 mins
- Unabridged
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Overall
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Performance
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Story
Coleman's theory of customer loyalty is that it's not about getting the sale: It's about the 100 days after the sale....
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terrible narrator
- By John Nassif on 17-02-2020
By: Joey Coleman
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The JOLT Effect
- How High Performers Overcome Customer Indecision
- By: Matthew Dixon, Ted McKenna
- Narrated by: Matthew Dixon, Ted McKenna
- Length: 5 hrs and 47 mins
- Unabridged
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Overall
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Performance
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Story
In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business....
By: Matthew Dixon, and others
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The Choice Factory
- 25 Behavioural Biases That Influence What We Buy
- By: Richard Shotton
- Narrated by: Simon Cole
- Length: 5 hrs and 1 min
- Unabridged
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Overall
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Performance
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Story
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn....
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A fantastic entry point for learning about biases
- By Ben on 09-06-2022
By: Richard Shotton
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Start at the End
- How to Build Products That Create Change
- By: Matt Wallaert
- Narrated by: Matt Wallaert
- Length: 4 hrs and 40 mins
- Unabridged
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Overall
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Performance
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Story
Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change....
By: Matt Wallaert
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Product-Led Growth
- How to Build a Product That Sells Itself
- By: Wes Bush
- Narrated by: Derek Dysart
- Length: 4 hrs and 23 mins
- Unabridged
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Overall
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Performance
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Story
Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers....
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Very timely content and well presented! Buy it
- By Martin Callan on 26-02-2020
By: Wes Bush
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The Seven Pillars of Customer Success
- A Proven Framework to Drive Impactful Client Outcomes for Your Company
- By: Wayne McCulloch
- Narrated by: Nick Hardcastle
- Length: 8 hrs and 6 mins
- Unabridged
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Overall
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Performance
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Story
Wayne McCulloch has more than 25 years of experience in the software industry — years spent in training, adoption, and customer experience, the building blocks for customer success....
By: Wayne McCulloch
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Misbehaving
- The Making of Behavioral Economics
- By: Richard H. Thaler
- Narrated by: L. J. Ganser
- Length: 13 hrs and 35 mins
- Unabridged
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Overall
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Performance
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Story
Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals....
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interesting and entertaining
- By Rhetta on 17-05-2016
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Brand Seduction
- How Neuroscience Can Help Marketers Build Memorable Brands
- By: Daryl Weber
- Narrated by: Jeff Cummings
- Length: 6 hrs and 38 mins
- Unabridged
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Overall
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Performance
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Story
For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience....
By: Daryl Weber
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Methods of Persuasion
- How to Use Psychology to Influence Human Behavior
- By: Nick Kolenda
- Narrated by: Mike Norgaard
- Length: 6 hrs and 6 mins
- Unabridged
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Overall
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Performance
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Story
Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show....
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Actually really good and useful info
- By Michael on 30-07-2023
By: Nick Kolenda
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The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- By: Matthew Dixon, Nick Toman, Rick DeLisi
- Narrated by: Matthew Dixon, Nick Toman, Rick DeLisi
- Length: 6 hrs and 37 mins
- Unabridged
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Overall
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Performance
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Story
In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty....
By: Matthew Dixon, and others
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The 22 Immutable Laws of Branding
- By: Al Ries, Laura Ries
- Narrated by: David Drummond
- Length: 8 hrs and 8 mins
- Unabridged
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Overall
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Performance
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Story
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding....
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Horribly out of date and largely irrelevant
- By Anonymous User on 12-02-2019
By: Al Ries, and others
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The Science of Selling
- Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
- By: David Hoffeld
- Narrated by: David Hoffeld
- Length: 7 hrs and 52 mins
- Unabridged
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Overall
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Performance
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Story
The revolutionary sales approach scientifically proven to dramatically improve your sales and business success....
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liked the book and content
- By Richard McKenna1 on 26-11-2017
By: David Hoffeld
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Herd
- How to Change Mass Behaviour by Harnessing Our True Nature
- By: Mark Earls
- Narrated by: Dennis Holland
- Length: 12 hrs and 50 mins
- Unabridged
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Overall
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Performance
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Story
The evidence from a number of leading behavioral and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behavior....
By: Mark Earls
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The Product Mindset
- Succeed in the Digital Economy by Changing the Way Your Organization Thinks
- By: David H. DeWolf, Jessica S. Hall
- Narrated by: David H. DeWolf, Jessica S. Hall
- Length: 3 hrs and 47 mins
- Unabridged
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Overall
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Performance
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Story
The Product Mindset approaches product development from a bold, new direction, based on a shared internal outlook that drives focus, speed, experimentation, and innovation from a wide variety of stakeholders....
By: David H. DeWolf, and others
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The Power of Persuasion
- Understand the Psychology of Persuasion, Influence Human Behavior, and Get Others to Do What You Want
- By: Henrik Rodgers
- Narrated by: Ken Harrington
- Length: 1 hr and 54 mins
- Unabridged
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Overall
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Performance
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Story
If you want to succeed in life or career; regardless of your industry, profession (not just marketing or sales profession), location, age, gender, or any other aspect, you need to become more persuasive, you need to influence people....
By: Henrik Rodgers
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The Thank You Economy
- By: Gary Vaynerchuk
- Narrated by: Gary Vaynerchuk
- Length: 5 hrs and 41 mins
- Unabridged
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Overall
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Performance
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Story
If this were 1923, this book would have been called "Why Radio Is Going to Change the Game"....
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Inspiring and motivating
- By Michael on 30-07-2016
By: Gary Vaynerchuk
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The Robert Collier Letter Book
- By: Robert Collier
- Narrated by: John Edmondson
- Length: 12 hrs and 12 mins
- Unabridged
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Overall
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Performance
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Story
This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. His sales letters were successful because he wrote to his audience's needs....
By: Robert Collier
New Releases
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The Brand Benefits Playbook
- Why Customers Aren't Buying What You're Selling--And What to Do About It
- By: Allen Weiss PhD, Debbie J. MacInnis PhD
- Narrated by: Allen Weiss
- Length: 7 hrs and 30 mins
- Unabridged
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Overall
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Performance
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Story
Today's customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented. Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. While this sounds like common sense, shockingly few organizations actually conduct business this way.
By: Allen Weiss PhD, and others
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Lilliput Land
- How Small Is Driving India's Mega Consumption Story
- By: Rama Bijapurkar
- Narrated by: Rama Bijapurkar
- Length: 8 hrs and 31 mins
- Unabridged
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Overall
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Performance
-
Story
One of the largest consumer markets of the world, India is made up of lots and lots of small consumers―each earning and spending just a little bit that adds up to a lot. It is served by millions of small suppliers oozing innovation and customer intimacy, and is powered by digital infrastructure that does billions of unique and small transactions every day. In her new book, Rama Bijapurkar dismisses the easy and simplistic view of the Indian demographic and embraces all the complexities and opportunities that new India has to offer.
By: Rama Bijapurkar
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Dynamic Direct Response Copywriting
- The Proven Way to Build Relationships and Grow Your Business
- By: Debra Hilton
- Narrated by: Debra Hilton
- Length: 3 hrs and 59 mins
- Unabridged
-
Overall
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Performance
-
Story
How do I attract new clients and retain existing ones? This is the central question when marketing any product, service, or idea. This book helps you discover the 'hook' that makes what you are offering irresistible, the words that resonate, the stories that sell to your ideal customers over and over again so you can develop evergreen marketing collateral and stay top-of-mind with the passing parade of prospects and clients and keep increasing your profits.
By: Debra Hilton
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The Jobs to Be Done Playbook
- Align Your Markets, Organization, and Strategy Around Customer Needs
- By: Jim Kalbach, Michael Schrage - foreword
- Narrated by: Tom Parks
- Length: 8 hrs and 10 mins
- Unabridged
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Overall
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Performance
-
Story
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
By: Jim Kalbach, and others
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Redefining Retail
- 10 Guiding Principles for a Post-Digital World
- By: Philip Kotler, Giuseppe Stigliano
- Narrated by: Steve Menasche
- Length: 9 hrs and 53 mins
- Unabridged
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Overall
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Performance
-
Story
In Redefining Retail: 10 Guiding Principles for a Post-Digital World, Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you'll find practical and concrete techniques for redefining your organization's internal operations and processes, as well as its business strategy. You'll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more.
By: Philip Kotler, and others
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100 Proven Ways to Acquire and Keep Clients for Life
- The Path to Permanent Business Success
- By: C. Richard Weylman, Bob Burg - foreword by, Milton Pedraza - afterword by
- Narrated by: Steve Menasche
- Length: 4 hrs and 44 mins
- Unabridged
-
Overall
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Performance
-
Story
Elevate your client's experience and win more business. This is the first book to detail how professionals can acquire more clients and establish their lasting loyalty through the experience they provide. Many books are written on acquisition strategies, better customer service, or an elevated experience. But none gives the listener the step-by-step tactical strategies to make both acquisition and loyalty happen in concert like this book does.
By: C. Richard Weylman, and others
-
The Brand Benefits Playbook
- Why Customers Aren't Buying What You're Selling--And What to Do About It
- By: Allen Weiss PhD, Debbie J. MacInnis PhD
- Narrated by: Allen Weiss
- Length: 7 hrs and 30 mins
- Unabridged
-
Overall
-
Performance
-
Story
Today's customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented. Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. While this sounds like common sense, shockingly few organizations actually conduct business this way.
By: Allen Weiss PhD, and others
-
Lilliput Land
- How Small Is Driving India's Mega Consumption Story
- By: Rama Bijapurkar
- Narrated by: Rama Bijapurkar
- Length: 8 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
One of the largest consumer markets of the world, India is made up of lots and lots of small consumers―each earning and spending just a little bit that adds up to a lot. It is served by millions of small suppliers oozing innovation and customer intimacy, and is powered by digital infrastructure that does billions of unique and small transactions every day. In her new book, Rama Bijapurkar dismisses the easy and simplistic view of the Indian demographic and embraces all the complexities and opportunities that new India has to offer.
By: Rama Bijapurkar
-
Dynamic Direct Response Copywriting
- The Proven Way to Build Relationships and Grow Your Business
- By: Debra Hilton
- Narrated by: Debra Hilton
- Length: 3 hrs and 59 mins
- Unabridged
-
Overall
-
Performance
-
Story
How do I attract new clients and retain existing ones? This is the central question when marketing any product, service, or idea. This book helps you discover the 'hook' that makes what you are offering irresistible, the words that resonate, the stories that sell to your ideal customers over and over again so you can develop evergreen marketing collateral and stay top-of-mind with the passing parade of prospects and clients and keep increasing your profits.
By: Debra Hilton
-
The Jobs to Be Done Playbook
- Align Your Markets, Organization, and Strategy Around Customer Needs
- By: Jim Kalbach, Michael Schrage - foreword
- Narrated by: Tom Parks
- Length: 8 hrs and 10 mins
- Unabridged
-
Overall
-
Performance
-
Story
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
By: Jim Kalbach, and others
-
Redefining Retail
- 10 Guiding Principles for a Post-Digital World
- By: Philip Kotler, Giuseppe Stigliano
- Narrated by: Steve Menasche
- Length: 9 hrs and 53 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Redefining Retail: 10 Guiding Principles for a Post-Digital World, Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you'll find practical and concrete techniques for redefining your organization's internal operations and processes, as well as its business strategy. You'll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more.
By: Philip Kotler, and others
-
100 Proven Ways to Acquire and Keep Clients for Life
- The Path to Permanent Business Success
- By: C. Richard Weylman, Bob Burg - foreword by, Milton Pedraza - afterword by
- Narrated by: Steve Menasche
- Length: 4 hrs and 44 mins
- Unabridged
-
Overall
-
Performance
-
Story
Elevate your client's experience and win more business. This is the first book to detail how professionals can acquire more clients and establish their lasting loyalty through the experience they provide. Many books are written on acquisition strategies, better customer service, or an elevated experience. But none gives the listener the step-by-step tactical strategies to make both acquisition and loyalty happen in concert like this book does.
By: C. Richard Weylman, and others