Methods of Persuasion
How to Use Psychology to Influence Human Behavior
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Methods of Persuasion
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Narrated by:
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Mike Norgaard
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By:
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Nick Kolenda
About this listen
Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe.
Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life.
Drawing from academic research in psychology, the entire book culminates a powerful 7-step persuasion process that follows the acronym, METHODS:
- Step 1: Mold Their Perception
- Step 2: Elicit Congruent Attitudes
- Step 3: Trigger Social Pressure
- Step 4: Habituate Your Message
- Step 5: Optimize Your Message
- Step 6: Drive Their Momentum
- Step 7: Sustain Their Compliance
This book teaches you the psychology behind each step. You'll learn how to apply METHODS to your own life so that you can influence people's thoughts, emotions, and behavior in nearly any situation.
©2013 Kolenda Group LLC (P)2017 Nick KolendaWhat listeners say about Methods of Persuasion
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Joshua G.
- 22-09-2018
Very good
Very informative read into psychology, persuasion, and behavioral sciences. I am a long time student of behavioral economics and this book tied in not only some areas of study that I have already encountered (even from one of my lecturers) but other principles that I may not have thought to relate back.
It's inspired me to continue my research and perhaps even write something myself.
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Kindle Customer
- 26-04-2019
informative and comprehensive
Covered a lot of topics with realistic real- world examples. Lots of research cited. Was enjoyable and thought provoking.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Michael
- 30-07-2023
Actually really good and useful info
This bloke was recommended to me by chat GPT and I couldn’t be happier I gave it a go. No nonsense, no filler, just really fantastic and useful information. Cannot recommend it enough if you’re interested in consumer psychology
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