Contagious cover art

Contagious

Why Things Catch On

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Contagious

By: Jonah Berger
Narrated by: Keith Nobbs
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About this listen

Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective.

Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.

©2013 Social Dynamics Group, LLC (P)2013 Simon & Schuster, Inc. Advertising Consumer Behaviour & Market Research Marketing Marketing & Sales Content Creation
All stars
Most relevant
it's ok but seems to have a lot of hype for something that dragged on for a little while

Yeah it was ok

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Some great content and leads to thought provoking ideas for all sectors. Appreciate the listen.

Thought provoking

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practical and concise with enough case studies and examples to support its conclusions.
Would recommend to anyone that wants to sell or share anything.

Perfecr for the aspiring entrepreneur

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So valuable. I loved every moment and the narrator was great to listen to. Lots of ahh hah moments

A book I will listen to multiple times

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It’s an easy listen as the stories help you remember the educational points of the book

Interesting stories!

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