Marketing & Sales

This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade....

The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor....

Schwartz proves you don't need innate talent to become successful, but you do need to understand the habit of thinking and behaving in ways that will get you there....

In this science-driven guide to persuasion Robert Cialdini applies the psychology of why people say yes to help you succeed in business and life.

The Psychology of Selling, is the best-selling sales training program in history and is now available in expanded and updated audiobook format for the first time....

In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.

Donald Miller uses the 7 elements of powerful stories to teach listeners to improve how they connect with customers and grow their business.

Whether it's selling your company's product in the boardroom or selling yourself on eating healthy, everything in life can and should be treated as a sale....

You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model"....

Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting....

YouTube sensations and best-selling authors Sean Cannell and Benji Travis take your YouTube channel from slow and dormant to accelerated and engaged, using premium and updated YouTube growth tips for creators, business owners, digital entrepreneurs, and influencers....

We are losing ourselves. We're chasing the wrong things, asking the wrong questions, and polluting our minds. It's time to stop, it's time to resist and it's time to rethink the fundamental social blueprint that our lives are built upon....

Advertising guru Rory Sutherland is a world-leading proponent of behavioural economics. In Hacking the Unconscious, he looks at how this emerging science is used by marketers to influence us and challenges us to reassess which ideas we hold dear....

This audiobook provides evidence-based answers to the key questions asked by marketers every day....

Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done....

This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge....

Derek Sivers was a professional musician before he started a music distribution company that helped 150,000 musicians sell their music to over four million people. So after years of living the problems, he was able to learn the solutions....

Over twenty years ago at a company convention, Eric Worre had an "aha" moment that changed his life forever....

Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels....

You're in sales. Whether you call it persuasion or sharing, it all boils down to the same thing: Your aim is to get other people to accept you, your product, or your idea....

"Energetic Selling and Marketing" is not just a powerful business book. It’s an energetic experience. One that will change your business and life in ways you could not even imagine.

People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople....

Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you'll learn the latest trends in digital marketing strategies....

After listening to this audiobook you'll never waste money on ineffective advertising again....

Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization. Personalized is a playbook for delivering true personalization at scale. With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.

People are angry with the world—in some cases, rightfully so—and now view companies as they do governments, as targets of their wrath and potential forces for social change. Managing outrage has moved from being an occasional leadership challenge, like handling a PR crisis, to a necessary and critical leadership capability, like strategic thinking or financial acumen.

「おまえ、４月から社長な」カリスマ創業者から２代目社長に指名された生産技術者、堀埜一成。外食控え、人手不足、原価高……外食産業に逆風が吹く中、13年にわたってサイゼリヤの社長を務めた著者は、いかにして危機を乗り越え、同社の急速拡大を実現したのか？

Hi, I’m Wes Bush, founder of ProductLed and author of the bestseller Product-Led Growth: How to Build a Product That Sells Itself. In my new book, The Product-Led Playbook, I reveal the ProductLed System™–a step-by-step process to scale your ARR to millions without a sales team.

Business relationships are still dominated by a narrow perspective—trying to match products to customer needs and making deals. It's a buyer-seller relationship built on a transactional mindset, and it's not how you should be doing business. There's a better way—orchestrating growth—in which suppliers and customers collaborate to build strategies and grow together. Christoph Senn and Mehak Gandhi lay out the Triple Fit Strategy framework, which will help you escape the product-centric mindset and put customers at the heart of your business strategy.

Imagine generating passive income, promoting products you believe in, and connecting with like-minded individuals—all with the support of powerful tools and simplified strategies to help you succeed. Whether you're a complete beginner or someone looking to refine your existing skills, this guide provides you with everything you need to succeed in affiliate marketing.

Productize draws on the 25+ years of experience that Eisha Armstrong has in successfully creating, launching and growing productized services. Eisha knows what works and what doesn't and she is passionate about making sure organizations learn from each other and avoid reinventing the wheel.

Chega de ficar perdido! Vire um cientista do marketing digital e entregue o maior resultado de todos: vendas! Neste audiobook, você descobrirá os novos horizontes do marketing digital para o seu negócio. Com um novo método, este audiobook vai expandir a suas habilidades em criar conexão com seus clientes, alcançando, por consequência, resultados de geração de receita exponenciais. Para isso, porém, é preciso voltar para a base do objetivo do marketing: vender o produto, vender para mais pessoas, vender mais vezes e vender pelo maior valor.

In this book, Sten Morgan breaks down the process that helped him become one of the top 40 advisors in the country under 40 at the age of 30. As an active advisor and a coach to thousands of other advisors, he will share what it takes to reject the average path.

Dieser Leitfaden ist unverzichtbar für Vermarkter, Unternehmer und Studenten, die die Welt der sozialen Medien meistern möchten. Mit einer detaillierten Analyse der wichtigsten Plattformen – Facebook, Instagram, Twitter, LinkedIn und TikTok – lehrt dieses Buch, wie man attraktive und effektive Inhaltsstrategien erstellt.

Power Phone Scripts provides word-for-word scripts, phrases, questions, and comebacks that you can use on your very next call. Learn to overcome resistance, get through to the decision maker, and then, once you have him or her on the phone, make an instant connection and earn the right to have a meaningful conversation. You'll be equipped with proven questions, conversation starters, and techniques to learn whether or not they are even right for your product or service, and, if they aren't, who else in their company or another department might be.

Unlock the secrets to real estate success with "How to Flip Houses: A Comprehensive Guide to Successful Real Estate Investment, Renovation, and Profitable Property Flipping." Whether you're just starting out or looking to sharpen your skills, this book is your ultimate guide to mastering house flipping.

Descubra cómo dominar el poder de los influenciadores con esta guía completa y actualizada. Ideal para profesionales, empresas y entusiastas del marketing, ofrece valiosos conocimientos para optimizar sus estrategias. Explore desde los fundamentos hasta las estrategias prácticas de identificación, abordaje y colaboración con influenciadores relevantes. Se destacan análisis profundos del papel de los influenciadores en la construcción de marcas y el compromiso del público.

This essential resource dives deep into the intricacies of web-based retail, addressing the core challenges of drawing traffic and converting visits into sales. From optimizing your website for search engines to creating a seamless shopping experience, this book equips you with the tools and strategies needed to thrive in the competitive online marketplace.

Unlock Your Full Potential with "Productivity Hack: How to Improve Your Time Management and Get More Done in Less Time" Are you constantly overwhelmed by an ever-growing to-do list? Do you find yourself wishing for more hours in the day? If so, "Productivity Hack" is your ultimate guide to reclaiming control over your time and achieving unprecedented productivity.

Brainjacking takes us on a journey through advertising and marketing's attempts to understand and influence our thoughts and desires, from the earliest billboards to the technologies of the future. To discover how science intersects with our desires and decisions, the book pulls together three strands that have a huge impact on our lives: advertising, how much privacy we can and should have in the new electronic world, and how to draw the line been information and influence. With Brian Clegg as your guide, this is a book that will help you unpick the insidious world of brainjacking

"Blueprint for Building a Successful Brand" by Arthur Harrison is an essential guide for creators, influencers, startups, and businesses aiming to navigate the complex world of brand-building in the digital age. This book provides listeners with actionable insights into crafting a compelling brand identity, positioning themselves in a competitive market, and creating meaningful connections with their audiences.

Discover how artificial intelligence and automation can streamline your operations, enhance your product listings, and drive sales like never before. With insights on using AI-driven tools for keyword optimization and PPC campaigns, you’ll learn to attract your ideal customers and maximize your return on investment.

Proven, ethical, common sense marketing advise formatted in short, digestible tips. Pointed tips written by marketing expert & professor for young creators, marketing professionals and entrepreneurs.

After dedicating years of tireless effort and competitive spirit to building a successful business, the daunting task of selling it for the optimal price and terms looms ahead. "Master Your Exit Plan" by Chris Vanderzyden is the guidance you need to navigate through this critical transition. This book, crafted in accessible layman's terms and applicable across various industries, provides a comprehensive roadmap to demystify the complexities of selling your business.

"AI Speech Generator: Unleash the Power of Synthesized Speech" transforms your content with realistic, expressive voices that captivate audiences!

Do you find yourself struggling to find clients, and when you do, do they seem to have endless demands and sky-high expectations? Have you repeatedly tried to build a reliable database of repeat buyers only to come up short? And when you finally find a home they like, there is so much competition that there is a bidding war? If you answered "yes" to any of these questions, you’re not alone. Many real estate agents face the same challenges, unsure of how to get new clients, and when they do, getting them into a home is almost impossible.

Explore the revolutionary impact of AI on social media marketing and discover key trends that are shaping the future. From automating content creation and audience engagement to optimizing advertising strategies, this resource provides actionable insights to elevate your marketing game. Understand why integrating AI is crucial for generating income online and learn how businesses and creators are monetizing their social platforms effectively. Discover essential AI tools designed to streamline your marketing efforts, enhance customer engagement, and analyze performance metrics.

Are you a new or aspiring real estate agent in Toronto, looking to establish yourself in one of the most competitive real estate markets in the world? "Building Your Brand as a Real Estate Agent in Toronto: How to Find Clients and Close Deals" by Jack Dhade is the ultimate guide to launching and growing your real estate career in this dynamic city. Packed with actionable strategies, expert insights, and proven techniques, this book will help you stand out, build your client base, and achieve lasting success in the Toronto real estate market.

What does authenticity mean to you? If you had to describe your personal brand in just a few words, what comes to mind? Chances are, you have an idea of what you want your brand to look like, but showing that to the rest of the world is the hard part. Clarify your vision and amplify your image with Branding a New You. Inside this information-packed book, you'll explore the ins and outs of crafting your ideal image and effectively expressing that to your target audience!