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The Science of Selling

Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal

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The Science of Selling

By: David Hoffeld
Narrated by: David Hoffeld
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About this listen

 The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success

Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and unproven advice, Hoffeld’s evidence-based approach connects the dots between science and situations salespeople and business leaders face every day to help you consistently succeed, including proven ways to:

- Engage buyers’ emotions to increase their receptiveness to you and your ideas
- Ask questions that line up with how the brain discloses information
- Lock in the incremental commitments that lead to a sale
- Create positive influence and reduce the sway of competitors
- Discover the underlying causes of objections and neutralize them
- Guide buyers through the necessary mental steps to make purchasing decisions

Packed with advice and anecdotes, The Science of Selling is an essential resource for anyone looking to succeed in today's cutthroat selling environment, advance their business goals, or boost their ability to influence others.

**Named one of The 20 Most Highly-Rated Sales Books of All Time by HubSpot Career Success Consumer Behaviour & Market Research Marketing & Sales Motivation & Self-Improvement Sales & Selling Time Management & Productivity Marketing Career Business Human Brain Emotions
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This is the first sales book I have listened to and the information was fantastic. Very clear information backed by examples and studies all throughout and no single area drags on for too long. The narrators voice can be a little wearing after long listens but otherwise really great stuff. I listed to the first half at 1x speed and the second half at 1.5x and it still remained clear.

Great information

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I found it difficult to listen to. good content but the presentation style did detract from the message a bit. that is a personal comment however

liked the book and content

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I’ve listened on so many devices and used different speakers and there’s a slight weird snoring noise, sounds like he’s got a peg on his nose… it’s so distracting

Sounds like needs to blow his nose

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