Customer Magic: The Macquarie Way cover art

Customer Magic: The Macquarie Way

How to Reimagine Customer Experience to Transform Your Business

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Customer Magic: The Macquarie Way

By: Joseph A. Michelli
Narrated by: Joseph A. Michelli
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About this listen

It takes a special kind of magic for a challenger brand to achieve seemingly impossible customer-centric results. It’s that magic that makes Australian telecommunications company Macquarie Technology world leaders in award-winning customer experience. Joseph A. Michelli—the bestselling author of books about brands renowned for their stellar service and outstanding growth, such as The Ritz-Carlton, Mercedes-Benz, and Starbucks—was so impressed by Macquarie’s ability to deliver transformative customer experiences that he felt compelled to write this book. Customer Magic is a practical, easy-to-digest guide that, consistent with Macquarie’s commitment to delivering customer value, shares transferrable knowledge on how to identify and solve customer pain points; craft a compelling unique value proposition; attract, select, grow, and retain customer service talent and subject matter expertise; set, measure, track, and incentivize mission-critical business goals and customer-driven growth; innovate solutions that meet your customers’ stated and unstated needs; and maintain a growth mindset and leave a legacy of success.

©2023 Joseph A. Michelli (P)2024 Blackstone Publishing
Consumer Behaviour & Market Research Customer Service Economics Leadership

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