Marketing

This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade....

Donald Miller uses the 7 elements of powerful stories to teach listeners to improve how they connect with customers and grow their business.

Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output.

We are losing ourselves. We're chasing the wrong things, asking the wrong questions, and polluting our minds. It's time to stop, it's time to resist and it's time to rethink the fundamental social blueprint that our lives are built upon....

From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.

Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting....

You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.

Customers, followers, subscribers. It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers? But as entrepreneurs, we have to remember that there are people behind all that data....

People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople....

Word of mouth makes products, ideas, and behaviors catch on. Can you create word of mouth for your product or idea? According to Berger, you can....

Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion....

You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to a competition, or trying to attract the widest customer base....

Sell and Price Like the Expert You Are Your first job is being the expert advisor or practitioner. Your second job is selling that expertise. If you’ve ever felt that these two roles are in conflict then The Four Conversations is the book for you.

A comprehensive guide to product marketing - from messaging to influencing the product roadmap. Learn how to launch products, deliver value to the right customer, and grow your business....

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth....

There are laws of nature, so why shouldn’t there be laws of marketing....

Over twenty years ago at a company convention, Eric Worre had an "aha" moment that changed his life forever....

Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels....

Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels....

This second edition of contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, and a range of new exercises....

Challenging everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed by creating "blue oceans" of untapped new market spaces....

The sales profession is in the midst of a perfect storm....

Learn social media marketing in plain English—step by step! Buy the workbook used at Stanford Continuing Studies to teach social media marketing for business. The 2023 updated edition—all info verified and a new chapter on TikTok, plus revisions on LinkedIn, Facebook, and other major platforms....

What type of business should you start? For the past 10 years, Inc. 500 CEO and number-one national best-selling author, Ryan Levesque has guided thousands of entrepreneurs through the journey of answering this question....

Stop "just getting by"... Master the 80/20 rule and make more money without more work....

In Building a StoryBrand 2.0, Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output. The StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Now you can have access to the perfected version, making it more essential.

No matter your goals, The Obvious Choice offers 15 essential lessons on profit and success that are timeless because they prioritize the humans who buy from you and not erratic and temperamental algorithms. Jonathan Goodman—one of the world's leading experts on helping people simplify their business—reveals proven frameworks for increasing efficiency, praying to the social media gods less, and mastering the art of finding your customers.

The first step towards gaining customers, increasing profit, driving growth, and attracting investors is your ability to secure warm leads. Scorecard marketing is the perfect tool to achieve this, attracting a steady stream of qualified leads and engaging with the right people.

Everywhere we turn, brands and organizations are under fire for failing to treat their customers with respect and dignity. And increasingly, consumers want firms to take a lead in helping to shape a better society. Yet, most don't know where to start or have struggled to get things right. In Marketplace Dignity, Cait Lamberton, Neela A. Saldanha, and Tom Wein introduce a tangible, practical way to take a stand on the fundamental value of humans, and in so doing, be a force for good in a society that increasingly demands that they do so.

Elevate your business through digital mastery: Achieve success faster than you imagined, even if technology feels overwhelming to you. Are you overwhelmed by ever-evolving digital marketing strategies, desperate to leverage AI but unsure where to start? Have you wondered if there's a way to build a profitable online presence without burning through your budget? You're not alone. Many business owners and aspiring marketers face the same challenges in the rapidly changing digital landscape. But there's good news!

Detailed guide to top organic ranking of a business website and/or personal blog. Expert advice on digital marketing and promotional strategies on the Internet.

Learn all you need to know about digital marketing, its methodologies, and how to use this to accelerate your business!

Two mismatched brothers must save their late mother's failing board game company using an unconventional marketing framework, or risk losing their family legacy forever. When their mother unexpectedly passes away, Joe and Pete inherit her once-thriving board game company. But with the stock price plummeting and their own incompetence threatening to sink the business, these polar opposite brothers – Joe, an overconfident jock, and Pete, a sensitive poet – must put aside their differences and work together to save their family's legacy.

Besser Online Verkaufen - Wie die besten Onlineshops ihre Conversions optimieren. Umsatz und Conversions steigern, unnötige Kosten vermeiden und Risiken minimieren – all das haben die erfolgreichsten E-Commerce-Unternehmen der Welt gemeinsam. In diesem Buch erfährst du, wie es auch dir gelingt, diese Erfolge zu erreichen. Entdecke den entscheidenden Unterschied zwischen den E-Commerce-Giganten, die Jahr für Jahr rasantes Wachstum und hohe Profitabilität erzielen, und den restlichen 95 Prozent des Marktes.

Welcome to your personal branding transformation. This book isn't simply about creating a polished online profile; it's about understanding and leveraging the power of your unique identity to achieve your professional and personal goals. In a world saturated with information and competition, standing out requires more than just talent and hard work; it demands a strategic approach to cultivating your personal brand.

In Uncopyable YOU, authors Steve and Kay Miller bring to life the art and science of personal branding in a way that's never been done before. This transformative book is more than just a guide; it's a blueprint for creating a personal brand that is not only successful but also truly unforgettable. Inspired by iconic personal brands like Steve Jobs, the authors teach you to build a brand that transcends trends and time. Each chapter is filled with actionable advice, real-life examples, and engaging anecdotes, making the art of personal branding both accessible and enjoyable.

The Prepared Marketing System by David Baer, Kendell Cook, and AJ Saunders invites you to rethink everything you know about marketing. This book goes beyond traditional tactics, revealing the hidden power of every customer interaction. What if the secret to exponential growth was right in front of you, in the mundane details of your business? In this eye-opening guide, you'll discover how to transform routine customer interactions into powerful marketing moments that drive revenue and loyalty.

Unlock the secrets to earning passive income with the Affiliate Marketing Power Pack Bundle! This 2-in-1 audiobook bundle provides everything you need to succeed in online affiliate sales, with a focus on Amazon’s powerful affiliate program. Whether you’re a beginner or looking to refine your skills, this bundle is your step-by-step guide to maximizing your earnings online.

In What the Actual Fuss: Why the CX Buzzword Is Relentlessly Haunting You, Bibi Sofowote brings his extensive experience to bear as he tackles the growing frenzy around Customer Experience. This book cuts through the fluff and explores why the term "CX" has become a relentless buzzword, often overused without real substance. With a mix of humor, critical insights, and a no-nonsense approach, Bibi calls attention to what truly makes or breaks customer relationships.

Are you ready to unlock the secrets of affiliate marketing and start earning passive income from the comfort of your home? Whether you’re new to the world of affiliate marketing or looking to take your online business to the next level, this step-by-step guide by Jordan Michaels will provide everything you need to succeed. Affiliate Marketing breaks down the complexities of creating a profitable affiliate business and delivers easy-to-follow strategies for making money online.

Your law firm doesn’t just have a lead problem or a quality issue. What you’re truly facing is a Revenue Engineering challenge—the kind that determines whether your firm thrives or stagnates. In this transformative book, uncover the Revenue Engineering blueprint that has propelled top-performing law firms to consistent eight-figure revenues. These aren’t just abstract theories; these are actionable systems proven to work across hundreds of firms.

Startup Success with ChatGPT by Theo Crestwood is your essential roadmap for building a resilient, high-growth startup using the transformative power of AI. From optimizing operations and engaging customers to creating standout marketing strategies and future-proofing your business, this guide empowers founders and executives to leverage ChatGPT effectively across every aspect of their business.

En un an, j'ai gagné plus que les PDG de McDonalds, IKEA, Ford, Motorola et Yahoo....combinés.... alors que j'avais une vingtaine d'années.... en utilisant la méthode de l'Offre à 100 millions de dollars. Cette méthode fonctionne. Et elle fonctionnera pour vous. Il n'y a pas si longtemps, mes affaires étaient devenues si mauvaises que je ne pouvais même plus offrir mes services gratuitement. À la fin de chaque mois, je regardais mon compte en banque en espérant voir des progrès (mais il n'y en avait pas).

Compañero de los 100 millones de clientes potencialesUsted puede obtener 2x, 10x, o 100x más prospectos de los que tiene actualmente sin cambiar nada de lo que vende... Este libro contiene los libros de jugadas que me llevaron de dormir en el piso de mi gimnasio a ser dueño de un portafolio de compañías que generan $200,000,000 por año en menos de una década. ¿Quieres saber la mayor diferencia entre esos dos períodos de tiempo? La cantidad de clientes potenciales que estaba recibiendo.

Are you tired of the 9-to-5 grind and looking for a way to achieve financial freedom? Do you want to build passive income streams that generate wealth without requiring constant effort? Unlocking Financial Freedom provides actionable strategies to help you break free from the constraints of traditional work and achieve lasting financial independence. In this comprehensive guide, you’ll discover proven methods for generating passive income through real estate investments, affiliate marketing, self-publishing, digital products, and more.

Unlock the secrets to running profitable Facebook ad campaigns with Facebook Ads: Budgeting, Scaling, and Optimizing for Profit—your complete guide to mastering every aspect of Facebook advertising. Whether you're a beginner looking to set up your first campaign or a seasoned marketer aiming to maximize your return on ad spend (ROAS), this book provides the essential tools and strategies to help you achieve your goals.

Are you a small business owner tired of spinning your wheels in the digital marketing world? Strategies to Win offers a proven roadmap to mastering the online marketplace. Written by Christopher Mazurk, a digital marketing expert with decades of experience, this book is designed to help small businesses harness the power of modern marketing techniques to grow sustainably.

Drawing on the wisdom of the world's foremost achievers, Rob's journey across more than 25 countries has culminated in a blueprint that stands unparalleled in its ability to transform dreams into tangible realities. This isn't just another strategy; it's the synthesis of global insights and proven principles that have consistently delivered results where others fall short. Rob's engagements around the globe have allowed him to distill the essence of success into an actionable framework.

In this captivating book, Leah M. Forney, a recognized expert in media domination and entrepreneurship, unveils her nine keys that will help you to unlock your path to media mastery and financial abundance. Leah has used these nine keys to amplify her own brand which has led to over 180 media interviews, 5 industry awards, over 12 award nominations, and countless speaking engagements. Now, Leah is taking these same nine keys that make up her signature framework Media Domination Method(™) to help other BAWSE Women Entrepreneur achieve the same results.

Descubra como fazer um branding forte e ser a empresa coerente entre o que é, faz e fala! Ana Couto é precursora da disciplina do branding no Brasil e acredita que, se as marcas nacionais fizerem uma gestão rigorosa do intangível com foco em criação de valor, terão plenas condições de se manterem firmes e fortes no mercado, além de competir em pé de igualdade com gigantes globais. Por isso, no audiobook, A (r)evolução do branding, ela mostra que as empresas devem estar prontas para: Descobrir como criar um branding forte; Perceber o momento ideal para um rebranding.