Marketing

This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade....

From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.

In the first edition of this book, network marketing experts Ray and Jessica Higdon compared social media to the “gold rush” of the 21st century—a new, unchartered world where people in virtually every industry have found fame and fortune including network marketing....

Leadership is the cornerstone of the network marketing profession. How you show up as leader will make or break your results and the results of your teammates....

Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output.

Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs....

In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.

You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth....

Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels....

What separates the world's top traders from the vast majority of unsuccessful investors? In this iconic financial classic, Jack Schwager sets out to answer this question in his interviews with superstar money-makers....

No matter your goals, The Obvious Choice offers 15 essential lessons on profit and success that are timeless because they prioritize the humans who buy from you and not erratic and temperamental algorithms.

This audiobook provides evidence-based answers to the key questions asked by marketers every day....

Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels....

There are laws of nature, so why shouldn’t there be laws of marketing....

From Mike Michalowicz, best-selling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market....

Customers, followers, subscribers. It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers? But as entrepreneurs, we have to remember that there are people behind all that data....

One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It’s time to stop being a follower and start being a leader....

How many business books can stand a 100-year test of time? This little volume has done just that....

People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople....

Word of mouth makes products, ideas, and behaviors catch on. Can you create word of mouth for your product or idea? According to Berger, you can....

While most books are a 400-page exercise in academia, we have 4 promises to make this the most actionable sales book you've ever heard of.

They Ask You Answer is a straightforward guide to fixing your current marketing strategy....

Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting....

You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to a competition, or trying to attract the widest customer base....

In today's cutthroat sales world, where sales professionals are constantly juggling multiple responsibilities and navigating a sea of relentless competitors, everyone is looking for an edge. What if that EDGE is found in a tool powerful enough to give you more time in your sales day, accelerate your productivity, and still leave room for the human touch that's vital to building relationships? Enter the game-changing world of Artificial Intelligence. Enter The AI Edge.

Vous pouvez obtenir 2 fois, 10 fois ou 100 fois plus de prospects que vous n'en avez actuellement sans rien changer à ce que vous vendez... Le problème, c'est que la plupart des chefs d'entreprise ne savent pas comment obtenir des clients potentiels. J'ai écrit ce livre pour résoudre votre problème de prospects. Aujourd'hui, nos entreprises génèrent plus de 20 000 nouveaux prospects par jour dans seize secteurs d'activité différents.

最強のCOOが語る激動の日々　その時、Twitterに何が起きたのか？　一言で言えば、「破壊」だったーー。買収によりTwitter社に走った激震。リストラ、支払い停止、見えない方針。外資系企業を渡り歩いた著者がその時見たものとは？

全41カテゴリにわたるセールステックを網羅的かつ実践的に徹底解説！「テクノロジーに適応できないと淘汰される」これは新時代の営業組織・営業パーソンとして生き残り、さらに勝ち上がっていくために、避けては通れない現実です。

Desde la publicación original de Building a StoryBrand, más de un millón de líderes empresariales han descubierto el poderoso marco StoryBrand de Donald Miller y están ganando millones. Ahora, el recurso clásico para conectar con los clientes ha sido completamente revisado y actualizado, haciéndolo aún más poderoso con el fin de prepararte mejor para los desafíos de hoy.

Desafía las ideas convencionales del marketing y aprende cómo acceder al cerebro oculto de tu cliente para crear una red de conexiones que impulse a las personas a comprar tu producto, empresa o visión. Las personas no toman decisiones con la mente consciente, sino por instinto. En este libro, la consultora de marketing y experta en ciencias del comportamiento, Leslie Zane, demuestra que las tácticas de persuasión tradicionales son insuficientes para convencer a los consumidores.

Channels of communication are frequently clogged, and reaching your target audience is more difficult than ever. If you’re looking for a pat on the back about how wonderful your product is, then this isn’t the book for you. But if you want to be serious about marketing your product and achieving tangible results, then keep listening. This book will give you some of the answers you need. Download your copy today and discover how to leverage both traditional and cutting-edge methods—including AI—to effectively market your product in a highly competitive digital landscape.

"Propaganda" by Edward Bernays is a groundbreaking exploration of the power of influence and persuasion in shaping public opinion and behavior. Originally published in 1928, this seminal work unveils the techniques used by governments, corporations, and institutions to guide public thought, cementing Bernays' reputation as the "father of public relations." With startling insights, Bernays explains how propaganda, when used responsibly, can educate and unify societies—but when misused, can manipulate and mislead.

The Gilded Revival takes listeners on a journey through America’s renewed celebration of financial success, ambition, and exclusivity. By examining the cultural forces behind this transformation, it presents a thought-provoking analysis about how wealth, prestige, and entrepreneurial energy are redefining modern aspirations.

O Marketing 6.0 rompeu os limites do convencional ao nos introduzir no fascinante mundo do metamarketing. Praticado por meio de várias tecnologias de ponta como inteligência artificial e realidade aumentada, esse modelo proporciona uma experiência mais interativa e imersiva para o cliente, tanto no espaço físico quanto no digital. Neste audiolivro, Kotler, Kartajaya e Setiawan mostram maneiras de integrar essa nova abordagem com as mudanças drásticas de comportamento que vêm sendo observadas no consumidor e explicam o que se deve fazer para que uma empresa continue relevante nesse contexto.

Discover how to use platforms like Facebook, Instagram, YouTube, and LinkedIn to grow your brand. Start with the basics and progress to advanced tools and techniques, even on a limited budget. This concise, practical guide is perfect for beginners and professionals alike, offering actionable insights to help you succeed in the digital world.

"Buchmessen sind doch nur Zeitverschwendung!" "Da verkaufst du eh nichts!" Solche Vorurteile hast du vielleicht schon gehört – oder sogar selbst geglaubt. Doch die Wahrheit ist: Buchmessen und Conventions können dein Jahresgeschäft als Autor revolutionieren – wenn du weißt, wie du sie richtig nutzt. In Der Buchmesse-Guide für Autoren zeigt dir Lew Marschall, warum Messen nicht nur zum Netzwerken ideal sind, sondern echte Verkaufsplattformen, die deinen Umsatz enorm ankurbeln können.

In Full Circle Marketing, you're going to discover two fundamental marketing strategies. Marketing strategies that work every single time they are used, and in many ways, these two fundamental strategies are like natural laws. And just like natural laws, you can choose to ignore them, or even pretend they don't exist, but your decision doesn't invalidate the laws.

In a world where inboxes are overflowing and attention spans are dwindling, standing out in email marketing has become both an art and a science. Email Marketing Strategy Mastery for 2025: Convert Cold Leads into Raving Fans with Proven Strategies is your ultimate guide to navigating this ever-evolving landscape. Whether you're a seasoned marketer looking to refine your approach or a newcomer eager to make a mark, this audiobook arms you with cutting-edge techniques and insights to transform your email campaigns into powerful tools for conversion and loyalty.

Informative and accessible, The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies offers a step-by-step tutorial on crafting marketing strategies and value propositions, establishing ROI-driven goals, and defining key performance indicators. Chris teaches readers to build a professional marketing infrastructure that consistently delivers a return on investment—and to value marketing in the process.

In today’s fast-paced digital world, TikTok has revolutionized the way we connect, create, and market. TikTok Expertise is your ultimate guide to mastering this dynamic platform, whether you want to build a standout personal brand, excel as an influencer, or take your business to new heights.

Feel like AI is leaving you behind? The ChatGPT Bible is here to help. This comprehensive four-book collection shows how to leverage ChatGPT for productivity, income, and personal growth.

Are you an author drowning in the turbulent seas of book marketing? Fear not! This irreverent yet practical handbook is your life raft in the shark-infested waters of self-promotion. Written by a marketing veteran and published author, this guide offers brutally honest advice, actionable tips, and a healthy dose of humor to help keep you (mostly) sane throughout the process.

The concept of affiliate marketing is a variation on the outside sales position except that it all happens in cyber-space, and there is no door-to-door component. Think of yourself as the salesman, one of many, for a specific product or service and you’ve mastered the basics of what is an affiliate. People have all kinds of products and services that they want to sell online. Part of the process of becoming successful is to have a large amount of traffic that is interested in what you have to offer. The way you can accomplish this is by having a salesman or affiliate promote your products.

Are you an entrepreneur, marketing professional, or business owner wasting money on ineffective marketing efforts? Struggling to stand out in a crowded market? Frustrated by losing sales? This guide offers proven tactics, clear expectations for outcomes, and mastery of technology to deliver measurable results.

The Marketing Campaign Playbook: A Step-by-Step Guide for Entrepreneurs, Marketers, and Small Business Owners is your comprehensive guide to crafting successful digital marketing campaigns that drive growth and impact. In this audiobook, Sharon Lee Thony, founder of award-winning agency SLT Consulting and digital marketing expert, shares proven strategies that have helped global brands and emerging businesses scale.

"The Complete Guide to Social Media Marketing" serves as a comprehensive guide for individuals, businesses and marketers aiming to harness the full potential of social media platforms. The introduction provides an overview of social media marketing, emphasizing the evolution and strategic approaches necessary for maximizing effectiveness.

The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work.

I'm Matt Jackson, and over the years, I've built successful brands—from tech sales to entrepreneurship—and today, I run a half-million-dollar exterior cleaning company that dominates my local market, all thanks to one thing: branding. In brandUP Your Business, I'll show you how to do the same for your business. This isn't just about logos and colors—it's about creating an identity that resonates, that stands out, and that drives real, measurable success.

This audiobook gives you the tips and strategies you need to develop a "Full Throttle" marketing and promotional strategy that can help you find new customers and drive sales growth!