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Hooked: How to Build Habit-Forming Products
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
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Hooked: How to Build Habit-Forming Products
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Publisher's Summary
Note to Audible Listeners: As of December 2019, this version of the Hooked audiobook has been revised and rerecorded to greatly improve audio quality. Please disregard any reviews mentioning poor audio quality prior to December 2019.
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
Hooked is a guide to building products people use because they want to, not because they have to. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this audiobook gives listeners:
- Practical insights to create user habits that stick.
- Actionable steps for building products people love.
- Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.
- New for second edition! An additional case study for building health habits.
Nir Eyal distilled years of research, consulting, and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. He is also the author of Indistractable: How to Control Your Attention and Choose Your Life.
What listeners say about Hooked: How to Build Habit-Forming Products
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- Cherie
- 29-08-2021
Really, really good.
Practical, straight to the point. Great examples. It has enhanced my product development and marketing strategies. Thankyou.
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Overall5 out of 5 stars
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- Anonymous User
- 26-12-2021
insightful reading
Helps to understand the digital world of today.
Guidance for building and insight to use of today's most common apps.
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- KatieTM
- 05-11-2023
One of the best product by books I’ve read!
Great performance by Nir and easily applicable content. We read this in our book club as a team of product managers and designers and we were able to apply our learning straight away. Highly recommended!
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- Prash
- 21-08-2021
Nir Delivers Another Mind Blowing Book
Are you a facilitator or an entertainer when delivering your product? Have you simplified your steps to take your customer through to your call to action? if not, pick this one up and hear in simple steps how to maximise your habit forming products. Great case studies ie AnyDo and many more hidden gems, you won't be disappointed!
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- Harry O
- 11-02-2022
Good for product and design people starting out
some of the apps are now old and have changed a touch but the content is still relevant, though the book should not be taken as gospel. It's a good first step for product managers and designers trying to design more sustainable products that do not impact users' lives negatively
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- Anonymous User
- 04-05-2022
Powerful insights and beautifully read by the author.
Really good content and lots of valuable lessons learned in a clearly and articulately read audiobook. Love the free supplementary content 😀
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- George Campbell
- 07-06-2022
Great listen for any product / growth / startup people
Relevant for anyone growing or building a product.
Nothing ground braking, but a good framework to think through and examine how it relates to your product.
Will likely re-listen to this again in 12 months as a refresher.
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- Salman
- 02-06-2021
So this is how those apps are so addictive
very unusual look into habit forming products. out if my usual domain so we fascinating to know how it all works. The narration is engaging and easy to follow.
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Overall5 out of 5 stars
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- Chris
- 05-03-2017
Excellent information for entrepreneurs
Great source of information if you have a product in mind. The narration is a little off, but not enough to warrant the other negative reviews.
I will definitely listen again.
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1 person found this helpful
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- Sabrina
- 29-07-2020
Super interesting and easy to follow
Love how Nir brought the concepts to life with well known examples and made it all practical with the Do This Now sections.
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1 person found this helpful