Byron Sharp
AUTHOR

Byron Sharp

Business & Careers
Tap the gear icon above to manage new release emails.
Professor of Marketing Science Director of the Ehrenberg-Bass Institute, University of South Australia. Byron was born in New Zealand and did his undergraduate marketing degree at Auckland University. He worked in Australia for several years before becoming marketing manager of the University of South Australia's consulting and technology transfer company. That's how he fell into academia completing a Masters by Research and then PhD in marketing. He is the founding director of the Ehrenberg-Bass Institute, where a team of 50+ university marketing scientists work on discovering law-like patterns in buyer behaviour and brand performance. The Ehrenberg-Bass Institute is sponsored by the HQs of companies such as Boston Beer, CVS Health, Danone, Lindt, Linkedin, Mars, Red Bull, and Unilever.
Read more Read less

Try Audible membership today. Start enjoying the benefits.

Try Audible for free with an audiobook of your choice.
Try Premium Plus free
Automatically renews at AUD $16.45/mo after 30 days. Cancel anytime.

Most Popular

Product list
  • How Brands Grow cover art

    • How Brands Grow

    • What Marketers Don't Know
    • By: Byron Sharp
    • Narrated by: Daniel May
    • Length: 6 hrs and 34 mins
    • Release date: 04-02-2014
    • Language: English
    • 4.5 out of 5 stars 77 ratings

    Non-member price: $22.99 or 1 Credit

    Sale price: $22.99 or 1 Credit

    Try for $0.00