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This Is Strategy

Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)

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This Is Strategy

By: Seth Godin
Narrated by: Seth Godin
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About this listen

 A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.

From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.

"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for making smarter plans." —Adam Grant, author of Think Again

In this unique and thought-provoking book, Godin shares insights on strategy through a series of powerful reflections and observations that will reshape how you approach problems, make decisions, and create change.

“Creating tomorrow by repeating yesterday is not a useful way forward.”

“Every strategy requires choice. And those choices often involve saying ‘no’ to things we could do, but won’t do.”

“It’s not easy to persuade someone to want what you want. It’s much more productive to find people who already want to go where you’d like to take them.”

This is Strategy is a modern classic that offers perspectives you'll find yourself returning to again and again. Rather than providing step-by-step formulas, Godin offers something more valuable: a new way of seeing and thinking about the challenges you face.

You’ll discover how to:
  • Identify your "smallest viable audience" and make remarkable work they can't ignore
  • Understand and influence the systems shaping our world
  • Prioritize long-term thinking over instant gratification
  • Make smart, purposeful choices that shape a better tomorrow

Who this book is for:
  • Leaders who want to think more deeply about their impact
  • Entrepreneurs tired of conventional business advice
  • Change-makers seeking lasting transformation in their career and community
  • Anyone feeling stuck in outdated systems and looking for a fresh perspective

Strategy turns our effort into impact. Your journey to better thinking starts here. Career Success Consumer Behaviour & Market Research Marketing Marketing & Sales Time Management & Productivity Business Career Management
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No one listened to this through before it was released. There is frequent editing mistakes where the repeat the same phrase, paragraph or chapter twice. The actual message of the book is fine.

Poor editing

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Very distracting that he goes out of his way to appease women. Yes, he has to sell books, we all get it. Still, it takes away from his credibility.

Panders too much to sound like he likes women.

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A fantastic way to structure strategy. I have listened to it twice and it is intriguing how Seth has compiled so much content and knowledge into this book. Brilliant work.

Strategy with maximum Context and Content structured absolutely brilliantly.

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.