The 22 Immutable Laws of Marketing
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The 22 Immutable Laws of Marketing
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Narrated by:
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David Drummond
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By:
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Al Ries
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Jack Trout
About this listen
There are laws of nature, so why shouldn’t there be laws of marketing?
As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.
©1993 Al Ries and Jack Trout (P)2014 HarperCollinsPublishersWhat listeners say about The 22 Immutable Laws of Marketing
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Damo
- 29-09-2020
Dated examples but message still relevant
Easy to listen to and also a good choice of narrator for subject matter.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Hemi Hara
- 16-07-2020
Amazing
I wish I had read this when it came out. Although listening to it now was a good opportunity to reflect on the changes it would have been a huge benefit.
I've finished once and I'll go again straight away
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Yat Pang
- 08-11-2016
fantastic marketing content overall
fantastic marketing content overall, a little on the short side. highly recommended if you are interested in marketing.
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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Story3 out of 5 stars
- Luke
- 20-04-2021
Take with a grain of salt
There were a lot of good points and I definitely took away some ideas to implement at my company. However, many of the laws were based on conjecture and have been proven incorrect over time. Lauding Blockbuster and Toy R Us, whilst criticising IBM and Microsoft doesn't do the author's any favours.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Brody Galletti
- 30-12-2022
Fantastic book to come back to.
I will be coming back to this book to remind myself over and over. Thank you!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Darren Stephens
- 02-01-2023
Every business owner should read this book!
This is a brilliant book and the words of wisdom are priceless, every business owner and entrepreneur should read this if they want to be successful.
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Amazon Customer
- 01-02-2019
Amazing book, outdated bit still relevant.
priceless book. timeless advice.
it is from years ago and many things have changed since this was written so a current edition would be immeasurably valuable.
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1 person found this helpful
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Overall4 out of 5 stars
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Performance3 out of 5 stars
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Story4 out of 5 stars
- sowdri
- 11-12-2019
Insightful
This book is quite old and in fact the first edition has been released in 1993, so be prepared to listen to very old examples, but still I found this immutable laws still relevant. I would call this book a timeless classic
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Omkar
- 09-11-2018
Excellent insights but not much detail on few laws
Good book great insights on brands and how to win but few modules are missing full insights
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Overall3 out of 5 stars
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Performance4 out of 5 stars
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Story3 out of 5 stars
- Borja
- 09-05-2024
Quite outdated
Although the laws my still apply, the examples and stories are very outdated. An update with current situation would help
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