Influence, New and Expanded
The Psychology of Persuasion
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Influence, New and Expanded
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Narrated by:
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Robert B. Cialdini
About this listen
The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised, adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have to be a scientist to learn how to use this science.
You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.
Cialdini's Principles of Persuasion:
- Reciprocation
- Commitment and Consistency
- Social Proof
- Liking
- Authority
- Scarcity
- Unity, the newest principle for this edition
Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.
©2021 Robert B. Cialdini (P)2021 HarperCollins PublishersWhat listeners say about Influence, New and Expanded
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 05-10-2022
Must Read! Highly Recommended
3rd time through & always learn smthg new. Must read! Will take your thought process & skillset to the next level.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 12-09-2023
Information Everyone Needs.
This book is very informative on human behaviour that others can take advantage of if so inclined to do so.
But in saying that the book also shows people how to be aware of influence tactics being used by others.
All in all a great book to have in your library. Definitely worth more then one listen.
Do yourself a favour and get this.
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Sue
- 11-02-2022
Highest quality pop psychology
Rigorously researched by one of the best-respected psychologists in the field, but easy to absorb and entertaining. You don’t need an academic background to appreciate it, but it’s of high enough quality to be read alongside psychology textbooks.
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Overall5 out of 5 stars
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Story5 out of 5 stars
- Ken
- 14-03-2022
Everybody needs this book.
Everybody needs to read this book a a a a a a a a
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Anonymous User
- 12-12-2022
Very comprehensive
Great content, delivered in a methodical and organised way. Easy to follow. Lots of great tips for marketing and sales professionals.
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Overall5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 27-01-2023
Great book
Definitely Worth the read in my opinion, highly recommended even if you have read the original
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Overall5 out of 5 stars
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Story5 out of 5 stars
- Adrian Barei
- 05-11-2024
Great methodology for developing influence or deflecting it
Love the content in this book. Very insightful coming from an expert in the area. But it is soooooo long. I think it could have been just as useful at half the length.
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Overall5 out of 5 stars
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Story5 out of 5 stars
- Mr A Rule
- 03-02-2023
a great insight
thank you Robert for a very insightful book. I greatly enjoyed it and the insights gleemed from it. now to go away and study it further and put it to more use.
I listened to this at 110% just to spped itup a little as the narration was in the slower side of normal and it is a long book.
thanks again
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2 people found this helpful
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Overall4 out of 5 stars
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Performance3 out of 5 stars
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Story4 out of 5 stars
- Anonymous User
- 07-02-2022
Very useful
For mediators and expert witnesses, among others. The presentation is a bit slow but that can be overcome by playing it at a faster rate. Thank you Professor Chialdini.
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Overall5 out of 5 stars
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Story5 out of 5 stars
- Henry Lam
- 07-12-2021
Smashed through this book in 3 days.
This book flowed really well, didn't feel like a 20 hour drag. The structure and the use of references was really well done. Only downside was the recording sounded robotic at times.. It may have been my device.
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