おしゃれ嫌い 私たちがユニクロを選ぶ本当の理由 cover art

おしゃれ嫌い 私たちがユニクロを選ぶ本当の理由

(幻冬舎新書)

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おしゃれ嫌い 私たちがユニクロを選ぶ本当の理由

By: 米澤泉
Narrated by: 出口 佳代
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About this listen

日本の国民服となったユニクロ。長く無視していたファッション誌も今ではユニクロの虜だ。ここまで普及した理由は、服は特別なもの、おしゃれは難しいという思い込みを解き、服で個性を競うことに疲れた人々の心を掴んだから。もう誰もが服に余計なお金も時間も使いたくない。ユニクロはその変化にいち早く気づき、「見た目」をよくするための服ではなく、「くらし」をよくするための服を提案し続けてきた。それは世界をも席巻している。これまで指摘されることのなかったユニクロのメッセージと消費の変化を気鋭の社会学者が鮮やかに読み解く。©IZUMI YONEZAWA, GENTOSHA 2019 (P)2025 Audible, Inc. Marketing Marketing & Sales
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