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The Psychology of Selling

Increase Your Sales Faster and Easier Than You Ever Thought Possible

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The Psychology of Selling

By: Brian Tracy
Narrated by: Brian Tracy
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About this listen

Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.

Tracy's classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available in expanded and updated audiobook format for the first time. Salespeople will learn: "The inner game of selling" how to eliminate the fear of rejectionhow to build unshakeable self-confidence. Sales people, says Tracy, must learn to control their thoughts, feelings, and actions to make themselves more effective.

©2006 Brian Tracy (P)2013 Gildan Media LLC Sales & Selling Business Marketing Psychology

Critic Reviews

From Publishers WeeklyWith his 300-odd video and audio courses (sales at one mil.), and 30 books, Tracy has built a strong motivational sales and marketing brand. This latest installment shapes pop psychological constructs to fit Tracy's existing paradigms: "Your subconscious does not think or decide. It merely obeys your mental commands." Tell that to Dr. Freud, one might retort, but the point here is not fidelity to psychology theory, but efficacy in getting readers to change the way they bring themselves to a sale. Visualization techniques, concrete sales advice and motivational pep talks make up chapters like "The Inner Game of Selling" and "The Power of Suggestion." The "Getting More Appointments" chapter recapitulates sound but Willy Lohman-esque advice like "Sidestep the Excuse" or "Don't Be Put Off"; the book as a whole feels familiar, but it's clearly organized. Even in Tracy's generic prose, the repackaged tried-and-trues will find their marks.

What listeners say about The Psychology of Selling

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Profile Image for Bradley

Sales gold

Although a bit dated the information provided is still applicable to the current sales market. Interesting delivery.

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Profile Image for Anonymous User

Awesome read

Perfect foundation for someone that is learning to sell not just a product but also sell yourself in business or relationships .. will definitely give it a second listen

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Profile Image for Duncan

Excellent!

I really enjoyed this book and it is packed full of excellent and relevant information which tells you exactly how to succeed and why. Would very strongly recommend

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Profile Image for Natalie

An amazing set of sales tools

Should be prescribed reading for anyone new to sales or anyone looking to enhance their knowledge of sales.

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Profile Image for Jatinder Oberoi

Overall a very systematic read

Loved Brian Tracey’s another gem. Easy listening and focuses on the hard work (steady focus) rather than easy success (often not achievable)

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Profile Image for Henry Lam

Good concepts and ideas

Good points and ideas about the topic. However The recording is not the highest of quality, at times it sounds quite echo.

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Profile Image for Anonymous User

Good solid information

a good book about the basics what what it is to be a professional salesperson audio quality could be better

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Profile Image for FM

A great companion for a future salesperson

Invaluable. Inspiring and helpful in getting a position in sales. Read more books like this!

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Profile Image for Richard Lazarevski

Very helpful and insightful

Hearing this book makes you want to apply everything that's said in this book. Makes you think differently, act in a certain way. They make it sound so simple, only way find out is to apply these strategies and do it to hownit matches your personality and own sales game

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For those who want to learn from the best

Timeless knowledge for beginners hungry to learn and experts to reignite the passion for sales

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