These 3 things will help you get drastically more leads from your SEO.

We’ll break down specific methods, from targeting the right keywords to optimising user experience, and boosting on-page elements to drive more conversions. If you’re looking for practical steps to bring in a steady stream of quality leads from your SEO, these strategies can make the difference. No fluff—just actionable SEO tips you can start using today to increase conversions and grow your business.

Sources Mentioned in Video: https://docs.google.com/document/d/1Km-s0VMMtjGWL7LFIuxuc1TpFKi8qI3Hjol_0k4y4qk/edit?usp=sharing

Skip to Section:

(00:00) Introduction

(01:01) Step 1: Location-Based Landing Pages

(03:32) Step 2: Invest in Building High Quality Backlinks

(06:01) Step 3: Improve your Website Content

Frequently Asked Questions:

How does keyword targeting help get more leads?

Focusing on high-intent keywords means you’re attracting visitors who are ready to act. The more relevant a website or landing page is to a viewer, the more likely they will click on it.

What is on-page SEO, and why is it important for lead generation?

On-page SEO includes optimising elements like title tags, meta descriptions, and content to make your pages more relevant and appealing to search engines. Better on-page SEO helps your site rank higher and attracts more visitors, which can lead to more conversions.

Is keyword research necessary for lead generation?

Absolutely! Without the right keywords, you risk attracting visitors who aren’t interested in what you offer. Using tools like Ahrefs can make this process much easier.

How often should I update my SEO strategy to keep getting leads?

Regularly updating your SEO strategy—at least every quarter—keeps you ahead of competitors and adjusts for any changes in search algorithms. Consistent optimisation is key to maintaining a steady lead flow.

How does SEO compare to other lead generation strategies like paid ads?

SEO is a long-term strategy that builds a steady flow of organic traffic over time, while paid ads bring quicker but short-lived results.

What metrics should I track to measure SEO lead generation success?

Important metrics include organic traffic, click-through rates, bounce rates, and conversion rates.

Can local SEO help increase leads for my business?

Yes! Local SEO helps businesses appear in search results for specific areas, making it essential if you’re targeting customers in a particular location. To take this to the next level, create separate landing pages specifically for certain locations that your business serves.

In this video, we go over the most important Google Ads metrics that you need to track in order to run profitable ad campaigns. Whether you’re new to Google Ads or just looking to improve your results, you’ll learn how and why to focus on metrics like click-through rates, conversion rates, cost per conversion, return on ad spend, and quality score. By the end, you’ll know exactly which data points to monitor to make better decisions and improve your ad performance.

Sources Mentioned in Video: https://docs.google.com/document/d/1NYZjRtRUEXI6Vsb2FVmeJCjhWcKM_wuwCFEw8oF4T3k/edit?usp=sharing

Skip to Section:

(00:00) Introduction

(00:21) Metric #1: Click-Through Rate

(02:48) Metric #2: Conversion Rate

(05:03) Metric #3: Cost per Conversion

(08:18) Metric #4: Quality Score

(11:21) Metric #5: Return on Ad Spend

Frequently Asked Questions:

Why is click-through rate (CTR) important?

CTR shows how often people who see your ad actually click on it. A high CTR means your ad is relevant to your audience, while a low CTR suggests your ad copy or targeting might need to be changed.

How does conversion rate help me measure success?

Conversion rate tells you the percentage of people who click your ad and then take a desired action, like making a purchase or signing up. A high conversion rate shows your ad and landing page are working well together to achieve your goals.

What is a good cost per conversion?

A good cost per conversion varies depending on your industry and the value of your product or service. However, it’s important to make sure that the amount you spend to get a customer is lower than the profit you make from that customer.

How does return on ad spend (ROAS) work?

ROAS measures how much revenue you earn for every dollar you spend on ads. A higher ROAS means your campaign is more profitable.

What is the role of quality score in Google Ads?

Quality score is a rating Google gives your ad based on its relevance to the audience, the quality of your landing page, and the expected CTR. A higher quality score can lower your cost per click and improve your ad placement.

How often should I check my Google Ads metrics?

You should regularly check your metrics, especially during the first few weeks of a new campaign. Weekly or even daily monitoring helps you catch issues early and make adjustments before they affect your performance too much.

What’s the difference between cost per conversion and cost per click?

Cost per click (CPC) is how much you pay when someone clicks on your ad, while cost per conversion measures how much you spend to get a customer to take action, like making a purchase. CPC is about clicks, but cost per conversion is more about results.

Why isn’t a high CTR always a good thing?

While a high CTR means more people are clicking on your ads, it doesn’t always mean they’re converting. If your CTR is high but your conversion rate is low, you might be attracting the wrong audience or need to improve your landing page.

I’ll be break down my 5-step process to help your local business rank #1 in your city’s search results. You’ll learn how to optimise your Google My Business listing, use local keywords, and build backlinks from local sources. We also cover how to get more customer reviews and improve your landing page, so you can stand out from local competitors and get more conversions. Whether you’re just getting started or want to improve your current SEO strategy, this strategy is perfect for boosting your visibility in local search results.

Skip to Section:

00:00 Introduction

01:04 Step 1 - Optimise your Google Business Profile

04:43 Step 2 - Creating Local-Based Landing Pages

09:37 Step 3 - Getting and Responding to Reviews

15:15 Step 4 - Using Video SEO

18:34 Step 5 - Building Quality Backlinks

Frequently Asked Questions:

What is local SEO and why is it important for my business?

Local SEO is a strategy that helps your business show up in search results for people in your area. It’s crucial because most customers look online first when searching for local services or products, so being visible gives you a better chance of attracting nearby customers.

What are local keywords, and how do I find the best ones for my business?

Local keywords are search phrases that include your service or product and your city or region (for example, “plumber in New York”). You can find good local keywords by using tools like Ahrefs or simply thinking about what your customers would type into search engines.

How can customer reviews help my local SEO?

Customer reviews not only build trust with potential customers but also signal to Google that your business is active and reliable. More reviews, especially positive ones, can help your business rank higher in local search results.

What are local backlinks, and how can I get them?

Local backlinks are links to your website from other local businesses or organisations. You can get them by partnering with nearby businesses, sponsoring local events, or getting listed in local blogs.

Do I need a blog for local SEO?

While not required, having a blog can definitely help. Writing about local events, news, or offering tips related to your industry can attract local visitors to your site, increase engagement, and show Google that your site is active and relevant.

In this video, I’ll go over my simple but effective ad copy formula that works 9 times out of 10. Whether you’re running ads for Google Ads, Facebook ads, or any other platform, this formula can help your ads stand out and get better results. We’ll cover the key elements like attention-grabbing headlines, dynamic keyword insertion, and adding numbers and benefits. By the end, you’ll have a step-by-step formula to creating ad copy that engages your audience and drives more conversions.

Skip to Section:

00:00 Introduction

01:06 Step 1: Using Dynamic Keywords and Locations

03:15 Step 2: Headline Pinning

05:52 Step 3: Using Numbers and Benefits

Frequently Asked Questions:

What makes ad copy effective in general?

Effective ad copy grabs attention, clearly communicates a benefit or solution, and ends with a strong call to action. It’s about connecting with your audience’s needs and guiding them toward your call-to-action.

How do I tailor ad copy to my target audience?

Understanding your audience’s needs and pain points is key. Use language that resonates with them, highlight benefits they care about, and make sure the tone fits their preferences, whether that’s casual, professional, or somewhere in between.

How can I test if my ad copy is working?

Track key metrics like click-through rates, conversions, and engagement. If people are interacting with your ad but not converting, consider testing different headlines, body text, or calls to action to see what works best.

How long should my ad copy be?

This depends on the platform and the type of ad. For Google Ads or Facebook, shorter is usually better because people scroll quickly. However, for platforms like email or landing pages, longer copy can work as long as it stays engaging and relevant.

What should I avoid when writing ad copy?

Avoid being too vague or overly complex. Stay away from jargon or language that confuses people. Also, don’t try to overpromise. Instead, stick to what your product or service can actually deliver to keep trust with your audience.

What are some common mistakes in ad copywriting?

Common mistakes include focusing too much on features instead of benefits, not having a clear CTA, and writing copy that’s too long or complicated. It’s also easy to forget about mobile users, so make sure your copy reads well on smaller screens.

Here are 3 website changes you can make to double your conversions.

You’ll learn why less is more when it comes to web design and how getting rid of clutter and distractions can make it easier for visitors to find what they need and take action. We’ll also cover practical tips on improving navigation and organising your content to guide visitors toward conversion points like sign-ups or purchases. Whether you run an e-commerce site or a blog, these changes can help you create a more focused user experience that increases your conversions.

Skip to Section:

00:00 Introduction

00:49 Change 1: Offering too many Choices

04:27 Change 2: Clarity Beats Cleverness

08:04 Change 3: Faster Load Times

Frequently Asked Questions:

What parts of my website should I simplify first?

Start by decluttering the homepage and navigation. Simplify the menu, remove unnecessary content, and make sure your calls-to-action are clear and easy to spot. This creates a smoother experience and encourages users to stay on your site.

Will removing content hurt my SEO?

Quality matters more than quantity when it comes to SEO. Focus on keeping relevant, well-structured content. Removing redundant or irrelevant information can actually improve user engagement and time spent on your site, which are positive signals for SEO.

How can I improve navigation on my website?

Simplify your menu structure so that visitors can find important pages with fewer clicks. Use clear, concise labels and avoid overwhelming users with too many options. Good navigation keeps users engaged and leads them smoothly to conversion points.

Should I reduce the number of images on my site?

It depends. If images are cluttering the page or distracting from your main message, consider cutting back. However, high-quality images that enhance the user experience can still be effective, especially when they’re related to your product or service. Just make sure the image size is small enough to where it won’t slow down your page too much.

What are the key elements of a conversion-friendly website?

A conversion-friendly site has clear calls-to-action, easy navigation, fast load times, and relevant content that meets user needs. Reducing clutter and distractions helps guide users to complete the desired actions more efficiently.

How do I know if my website is too cluttered?

If users seem confused or leave without taking action, it could be a sign of clutter. You can also run user tests or check your bounce rates to see how visitors are interacting with your site. Simplifying based on this feedback can lead to better conversion rates.

In this video, we’ll go over the three main reasons why your content isn’t ranking well on search engines and how to fix these issues. We’ll explore how poor keyword research, weak on-page SEO, and lack of backlinks could be holding your website back. Whether you’re a beginner or have been doing SEO for a while, you’ll learn actionable tips to boost your website’s visibility. By the end of the video, you’ll know what’s keeping your site from showing up on Google and how to turn it around.

Skip to Section:

00:00 Introduction

00:25 Reason 1: Your Content Isn’t Good Enough

04:50 Reason 2: You Don’t Have Enough Backlinks

09:52 Reason 3: Your Website is Too New

Frequently Asked Questions

Why isn’t my content ranking on Google?

There are a few common reasons why content doesn’t rank. These include targeting the wrong keywords, not optimising your on-page SEO (like title tags and meta descriptions), and not having enough backlinks to boost your authority.

How do I find the right keywords for my content?

To find the best keywords, start by researching what your target audience is searching for. You can use tools like Ahrefs or SEMRush to find popular search terms with low competition. Focus on long-tail keywords, which are more specific and can help you rank faster.

What is on-page SEO and why is it important?

On-page SEO refers to optimising elements on your website, such as content, titles, headers, and internal links. It’s important because it helps search engines understand what your page is about and rank it accordingly. Without proper on-page SEO, even great content can get lost in search results.

How can I improve my on-page SEO?

Improving on-page SEO includes things like writing clear, keyword-rich titles, adding proper meta descriptions, using headers (H1, H2, etc.) to structure your content, and including internal and external links. Also, make sure your content answers the user’s intent and is easy to read.

Do backlinks still matter for SEO?

Yes, backlinks are still a major ranking factor. Having high-quality links from other reputable sites tells Google that your content is trustworthy and valuable. You can build backlinks by guest posting, creating shareable content, or reaching out to industry sites for collaborations.

How long does it take to rank after fixing SEO issues?

There’s no fixed timeline, but typically it takes anywhere from a few weeks to several months. It depends on the competition for your keywords, the authority of your website, and how quickly search engines crawl and index your updates.

Can I rank without backlinks?

It’s possible, but it can be much harder. Backlinks are a key signal to Google that your content is credible. Without them, even well-optimised content can struggle to break into competitive rankings, especially for high-volume keywords.

In this video, we’ll cover three of the biggest SEO mistakes that could be costing your business thousands of dollars in lost revenue. From targeting the wrong keywords to neglecting technical SEO and missing out on content opportunities, these are the common faults you’ll want to avoid. We’ll go over each mistake in simple terms and show you how to fix them, so you can improve your website’s ranking and drive more traffic conversions. If you’re looking to make your SEO strategy more tactical, this is a must-watch episode.

Skip to Section:

(00:00) Intro

(00:33) Mistake 1: Chasing the Wrong Keywords

(05:44) Mistake 2: Keyword Cannibalisation

(09:32) Mistake 3: Not Tracking your SEO Strategy

Frequently Asked Questions:

Why is keyword research so important for SEO?

Keyword research helps you focus on the terms your audience is actually searching for. Targeting irrelevant or overly competitive keywords can waste both time and money, while well-researched and relevant keywords drive the right traffic to your site.

How can technical SEO issues hurt my rankings?

Technical SEO problems, like slow loading times, broken links, and large media files, make your website less user-friendly. Search engines like Google prioritise websites that perform well, so these issues can push your site down in rankings.

What content mistakes are most common in SEO?

The biggest content mistakes include not producing enough high-quality content, not updating existing content, and failing to optimise for search intent. This can limit how well your pages rank and the amount of traffic you get.

How do I know if my site has technical SEO problems?

SEO tools like Google Search Console and Screaming Frog can identify technical problems, such as crawl errors, broken links, and slow loading times. Regularly checking these tools can help catch issues before they hurt your SEO.

Can poor internal linking hurt my SEO?

Yes, if your internal links are not well-structured or missing, search engines will struggle to understand your site’s structure. Make sure to map out your site with a topical authority map to structure your site correctly and effectively.

Why is content updating important for SEO?

Search engines favour fresh, relevant content. Regularly updating your content helps maintain rankings and ensures you’re giving your audience useful, up-to-date information.

Every business needs to know these 5 key performance indicators (KPIs) for faster growth. We’ll cover the most important metrics like customer acquisition cost and customer lifetime, as well as less talked about metrics such as compound annual growth rate. You’ll learn how to calculate these KPIs and how they help measure your business’s performance. Whether you’re just starting a business or looking for expedited growth, understanding these KPIs can give you the insights you need to make smarter decisions and scale faster.

Skip to Section:

(00:29) KPI #1 - Customer Acquisition Cost (CAC)

(02:38) KPI #2 - Gross Profit

(04:14) KPI #3 - Lifetime Gross Profit

(06:08) KPI #4 - CAC vs LTV

(09:38) KPI #5 - Compound Annual Growth Rate

Frequently Asked Questions:

What are KPIs, and why are they important for business growth?

Key Performance Indicators (KPIs) are metrics that help you measure how well your business is doing. By focusing on the right KPIs, like customer acquisition cost or lifetime profit, you can track progress and adjust your strategies for faster growth.

What is Customer Acquisition Cost (CAC) and why should I care?

Customer Acquisition Cost (CAC) tells you how much it costs to get a new customer. Keeping your CAC low is important because it means you’re getting more value out of your marketing and sales efforts, helping your business grow faster.

What’s the difference between leading and lagging KPIs?

Leading KPIs predict future performance and can help you make proactive decisions, like marketing campaign results. Lagging KPIs show past performance, such as total sales. You need both to fully understand your business’s performance.

Can small businesses use the same KPIs as large companies?

Small businesses can use the same KPIs, but they might prioritise different ones depending on their goals. For example, a small business might focus more on customer retention, while a larger business might track overall market share.

How often should I track my KPIs?

It depends on the KPI. Some, like daily website traffic or sales, should be checked regularly. Others, like customer lifetime value, might be tracked quarterly. The key is consistency so you can spot trends and make smart business decisions.

Can focusing on too many KPIs slow down growth?

Yes! If you try to track too many KPIs, it can be overwhelming and distract you from the most important ones. Stick to the KPIs that directly impact your goals and growth strategy for your business.