In this video, I’ll go over my simple but effective ad copy formula that works 9 times out of 10. Whether you’re running ads for Google Ads, Facebook ads, or any other platform, this formula can help your ads stand out and get better results. We’ll cover the key elements like attention-grabbing headlines, dynamic keyword insertion, and adding numbers and benefits. By the end, you’ll have a step-by-step formula to creating ad copy that engages your audience and drives more conversions.

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00:00 Introduction

01:06 Step 1: Using Dynamic Keywords and Locations

03:15 Step 2: Headline Pinning

05:52 Step 3: Using Numbers and Benefits

Frequently Asked Questions:

What makes ad copy effective in general?

Effective ad copy grabs attention, clearly communicates a benefit or solution, and ends with a strong call to action. It’s about connecting with your audience’s needs and guiding them toward your call-to-action.

How do I tailor ad copy to my target audience?

Understanding your audience’s needs and pain points is key. Use language that resonates with them, highlight benefits they care about, and make sure the tone fits their preferences, whether that’s casual, professional, or somewhere in between.

How can I test if my ad copy is working?

Track key metrics like click-through rates, conversions, and engagement. If people are interacting with your ad but not converting, consider testing different headlines, body text, or calls to action to see what works best.

How long should my ad copy be?

This depends on the platform and the type of ad. For Google Ads or Facebook, shorter is usually better because people scroll quickly. However, for platforms like email or landing pages, longer copy can work as long as it stays engaging and relevant.

What should I avoid when writing ad copy?

Avoid being too vague or overly complex. Stay away from jargon or language that confuses people. Also, don’t try to overpromise. Instead, stick to what your product or service can actually deliver to keep trust with your audience.

What are some common mistakes in ad copywriting?

Common mistakes include focusing too much on features instead of benefits, not having a clear CTA, and writing copy that’s too long or complicated. It’s also easy to forget about mobile users, so make sure your copy reads well on smaller screens.