I’ll be break down my 5-step process to help your local business rank #1 in your city’s search results. You’ll learn how to optimise your Google My Business listing, use local keywords, and build backlinks from local sources. We also cover how to get more customer reviews and improve your landing page, so you can stand out from local competitors and get more conversions. Whether you’re just getting started or want to improve your current SEO strategy, this strategy is perfect for boosting your visibility in local search results.

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00:00 Introduction

01:04 Step 1 - Optimise your Google Business Profile

04:43 Step 2 - Creating Local-Based Landing Pages

09:37 Step 3 - Getting and Responding to Reviews

15:15 Step 4 - Using Video SEO

18:34 Step 5 - Building Quality Backlinks

Frequently Asked Questions:

What is local SEO and why is it important for my business?

Local SEO is a strategy that helps your business show up in search results for people in your area. It’s crucial because most customers look online first when searching for local services or products, so being visible gives you a better chance of attracting nearby customers.

What are local keywords, and how do I find the best ones for my business?

Local keywords are search phrases that include your service or product and your city or region (for example, “plumber in New York”). You can find good local keywords by using tools like Ahrefs or simply thinking about what your customers would type into search engines.

How can customer reviews help my local SEO?

Customer reviews not only build trust with potential customers but also signal to Google that your business is active and reliable. More reviews, especially positive ones, can help your business rank higher in local search results.

What are local backlinks, and how can I get them?

Local backlinks are links to your website from other local businesses or organisations. You can get them by partnering with nearby businesses, sponsoring local events, or getting listed in local blogs.

Do I need a blog for local SEO?

While not required, having a blog can definitely help. Writing about local events, news, or offering tips related to your industry can attract local visitors to your site, increase engagement, and show Google that your site is active and relevant.