In this video, we go over the most important Google Ads metrics that you need to track in order to run profitable ad campaigns. Whether you’re new to Google Ads or just looking to improve your results, you’ll learn how and why to focus on metrics like click-through rates, conversion rates, cost per conversion, return on ad spend, and quality score. By the end, you’ll know exactly which data points to monitor to make better decisions and improve your ad performance.

Sources Mentioned in Video: https://docs.google.com/document/d/1NYZjRtRUEXI6Vsb2FVmeJCjhWcKM_wuwCFEw8oF4T3k/edit?usp=sharing

Skip to Section:

(00:00) Introduction

(00:21) Metric #1: Click-Through Rate

(02:48) Metric #2: Conversion Rate

(05:03) Metric #3: Cost per Conversion

(08:18) Metric #4: Quality Score

(11:21) Metric #5: Return on Ad Spend

Frequently Asked Questions:

Why is click-through rate (CTR) important?

CTR shows how often people who see your ad actually click on it. A high CTR means your ad is relevant to your audience, while a low CTR suggests your ad copy or targeting might need to be changed.

How does conversion rate help me measure success?

Conversion rate tells you the percentage of people who click your ad and then take a desired action, like making a purchase or signing up. A high conversion rate shows your ad and landing page are working well together to achieve your goals.

What is a good cost per conversion?

A good cost per conversion varies depending on your industry and the value of your product or service. However, it’s important to make sure that the amount you spend to get a customer is lower than the profit you make from that customer.

How does return on ad spend (ROAS) work?

ROAS measures how much revenue you earn for every dollar you spend on ads. A higher ROAS means your campaign is more profitable.

What is the role of quality score in Google Ads?

Quality score is a rating Google gives your ad based on its relevance to the audience, the quality of your landing page, and the expected CTR. A higher quality score can lower your cost per click and improve your ad placement.

How often should I check my Google Ads metrics?

You should regularly check your metrics, especially during the first few weeks of a new campaign. Weekly or even daily monitoring helps you catch issues early and make adjustments before they affect your performance too much.

What’s the difference between cost per conversion and cost per click?

Cost per click (CPC) is how much you pay when someone clicks on your ad, while cost per conversion measures how much you spend to get a customer to take action, like making a purchase. CPC is about clicks, but cost per conversion is more about results.

Why isn’t a high CTR always a good thing?

While a high CTR means more people are clicking on your ads, it doesn’t always mean they’re converting. If your CTR is high but your conversion rate is low, you might be attracting the wrong audience or need to improve your landing page.