These 3 things will help you get drastically more leads from your SEO.

We’ll break down specific methods, from targeting the right keywords to optimising user experience, and boosting on-page elements to drive more conversions. If you’re looking for practical steps to bring in a steady stream of quality leads from your SEO, these strategies can make the difference. No fluff—just actionable SEO tips you can start using today to increase conversions and grow your business.

Sources Mentioned in Video: https://docs.google.com/document/d/1Km-s0VMMtjGWL7LFIuxuc1TpFKi8qI3Hjol_0k4y4qk/edit?usp=sharing

Skip to Section:

(00:00) Introduction

(01:01) Step 1: Location-Based Landing Pages

(03:32) Step 2: Invest in Building High Quality Backlinks

(06:01) Step 3: Improve your Website Content

Frequently Asked Questions:

How does keyword targeting help get more leads?

Focusing on high-intent keywords means you’re attracting visitors who are ready to act. The more relevant a website or landing page is to a viewer, the more likely they will click on it.

What is on-page SEO, and why is it important for lead generation?

On-page SEO includes optimising elements like title tags, meta descriptions, and content to make your pages more relevant and appealing to search engines. Better on-page SEO helps your site rank higher and attracts more visitors, which can lead to more conversions.

Is keyword research necessary for lead generation?

Absolutely! Without the right keywords, you risk attracting visitors who aren’t interested in what you offer. Using tools like Ahrefs can make this process much easier.

How often should I update my SEO strategy to keep getting leads?

Regularly updating your SEO strategy—at least every quarter—keeps you ahead of competitors and adjusts for any changes in search algorithms. Consistent optimisation is key to maintaining a steady lead flow.

How does SEO compare to other lead generation strategies like paid ads?

SEO is a long-term strategy that builds a steady flow of organic traffic over time, while paid ads bring quicker but short-lived results.

What metrics should I track to measure SEO lead generation success?

Important metrics include organic traffic, click-through rates, bounce rates, and conversion rates.

Can local SEO help increase leads for my business?

Yes! Local SEO helps businesses appear in search results for specific areas, making it essential if you’re targeting customers in a particular location. To take this to the next level, create separate landing pages specifically for certain locations that your business serves.

In this video, we go over the most important Google Ads metrics that you need to track in order to run profitable ad campaigns. Whether you’re new to Google Ads or just looking to improve your results, you’ll learn how and why to focus on metrics like click-through rates, conversion rates, cost per conversion, return on ad spend, and quality score. By the end, you’ll know exactly which data points to monitor to make better decisions and improve your ad performance.

Sources Mentioned in Video: https://docs.google.com/document/d/1NYZjRtRUEXI6Vsb2FVmeJCjhWcKM_wuwCFEw8oF4T3k/edit?usp=sharing

Skip to Section:

(00:00) Introduction

(00:21) Metric #1: Click-Through Rate

(02:48) Metric #2: Conversion Rate

(05:03) Metric #3: Cost per Conversion

(08:18) Metric #4: Quality Score

(11:21) Metric #5: Return on Ad Spend

Frequently Asked Questions:

Why is click-through rate (CTR) important?

CTR shows how often people who see your ad actually click on it. A high CTR means your ad is relevant to your audience, while a low CTR suggests your ad copy or targeting might need to be changed.

How does conversion rate help me measure success?

Conversion rate tells you the percentage of people who click your ad and then take a desired action, like making a purchase or signing up. A high conversion rate shows your ad and landing page are working well together to achieve your goals.

What is a good cost per conversion?

A good cost per conversion varies depending on your industry and the value of your product or service. However, it’s important to make sure that the amount you spend to get a customer is lower than the profit you make from that customer.

How does return on ad spend (ROAS) work?

ROAS measures how much revenue you earn for every dollar you spend on ads. A higher ROAS means your campaign is more profitable.

What is the role of quality score in Google Ads?

Quality score is a rating Google gives your ad based on its relevance to the audience, the quality of your landing page, and the expected CTR. A higher quality score can lower your cost per click and improve your ad placement.

How often should I check my Google Ads metrics?

You should regularly check your metrics, especially during the first few weeks of a new campaign. Weekly or even daily monitoring helps you catch issues early and make adjustments before they affect your performance too much.

What’s the difference between cost per conversion and cost per click?

Cost per click (CPC) is how much you pay when someone clicks on your ad, while cost per conversion measures how much you spend to get a customer to take action, like making a purchase. CPC is about clicks, but cost per conversion is more about results.

Why isn’t a high CTR always a good thing?

While a high CTR means more people are clicking on your ads, it doesn’t always mean they’re converting. If your CTR is high but your conversion rate is low, you might be attracting the wrong audience or need to improve your landing page.

I’ll be break down my 5-step process to help your local business rank #1 in your city’s search results. You’ll learn how to optimise your Google My Business listing, use local keywords, and build backlinks from local sources. We also cover how to get more customer reviews and improve your landing page, so you can stand out from local competitors and get more conversions. Whether you’re just getting started or want to improve your current SEO strategy, this strategy is perfect for boosting your visibility in local search results.

Skip to Section:

00:00 Introduction

01:04 Step 1 - Optimise your Google Business Profile

04:43 Step 2 - Creating Local-Based Landing Pages

09:37 Step 3 - Getting and Responding to Reviews

15:15 Step 4 - Using Video SEO

18:34 Step 5 - Building Quality Backlinks

Frequently Asked Questions:

What is local SEO and why is it important for my business?

Local SEO is a strategy that helps your business show up in search results for people in your area. It’s crucial because most customers look online first when searching for local services or products, so being visible gives you a better chance of attracting nearby customers.

What are local keywords, and how do I find the best ones for my business?

Local keywords are search phrases that include your service or product and your city or region (for example, “plumber in New York”). You can find good local keywords by using tools like Ahrefs or simply thinking about what your customers would type into search engines.

How can customer reviews help my local SEO?

Customer reviews not only build trust with potential customers but also signal to Google that your business is active and reliable. More reviews, especially positive ones, can help your business rank higher in local search results.

What are local backlinks, and how can I get them?

Local backlinks are links to your website from other local businesses or organisations. You can get them by partnering with nearby businesses, sponsoring local events, or getting listed in local blogs.

Do I need a blog for local SEO?

While not required, having a blog can definitely help. Writing about local events, news, or offering tips related to your industry can attract local visitors to your site, increase engagement, and show Google that your site is active and relevant.