In this video, we’ll cover three of the biggest SEO mistakes that could be costing your business thousands of dollars in lost revenue. From targeting the wrong keywords to neglecting technical SEO and missing out on content opportunities, these are the common faults you’ll want to avoid. We’ll go over each mistake in simple terms and show you how to fix them, so you can improve your website’s ranking and drive more traffic conversions. If you’re looking to make your SEO strategy more tactical, this is a must-watch episode.

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(00:00) Intro

(00:33) Mistake 1: Chasing the Wrong Keywords

(05:44) Mistake 2: Keyword Cannibalisation

(09:32) Mistake 3: Not Tracking your SEO Strategy

Frequently Asked Questions:

Why is keyword research so important for SEO?

Keyword research helps you focus on the terms your audience is actually searching for. Targeting irrelevant or overly competitive keywords can waste both time and money, while well-researched and relevant keywords drive the right traffic to your site.

How can technical SEO issues hurt my rankings?

Technical SEO problems, like slow loading times, broken links, and large media files, make your website less user-friendly. Search engines like Google prioritise websites that perform well, so these issues can push your site down in rankings.

What content mistakes are most common in SEO?

The biggest content mistakes include not producing enough high-quality content, not updating existing content, and failing to optimise for search intent. This can limit how well your pages rank and the amount of traffic you get.

How do I know if my site has technical SEO problems?

SEO tools like Google Search Console and Screaming Frog can identify technical problems, such as crawl errors, broken links, and slow loading times. Regularly checking these tools can help catch issues before they hurt your SEO.

Can poor internal linking hurt my SEO?

Yes, if your internal links are not well-structured or missing, search engines will struggle to understand your site’s structure. Make sure to map out your site with a topical authority map to structure your site correctly and effectively.

Why is content updating important for SEO?

Search engines favour fresh, relevant content. Regularly updating your content helps maintain rankings and ensures you’re giving your audience useful, up-to-date information.