Here are 3 website changes you can make to double your conversions.

You’ll learn why less is more when it comes to web design and how getting rid of clutter and distractions can make it easier for visitors to find what they need and take action. We’ll also cover practical tips on improving navigation and organising your content to guide visitors toward conversion points like sign-ups or purchases. Whether you run an e-commerce site or a blog, these changes can help you create a more focused user experience that increases your conversions.

Skip to Section:

00:00 Introduction

00:49 Change 1: Offering too many Choices

04:27 Change 2: Clarity Beats Cleverness

08:04 Change 3: Faster Load Times

Frequently Asked Questions:

What parts of my website should I simplify first?

Start by decluttering the homepage and navigation. Simplify the menu, remove unnecessary content, and make sure your calls-to-action are clear and easy to spot. This creates a smoother experience and encourages users to stay on your site.

Will removing content hurt my SEO?

Quality matters more than quantity when it comes to SEO. Focus on keeping relevant, well-structured content. Removing redundant or irrelevant information can actually improve user engagement and time spent on your site, which are positive signals for SEO.

How can I improve navigation on my website?

Simplify your menu structure so that visitors can find important pages with fewer clicks. Use clear, concise labels and avoid overwhelming users with too many options. Good navigation keeps users engaged and leads them smoothly to conversion points.

Should I reduce the number of images on my site?

It depends. If images are cluttering the page or distracting from your main message, consider cutting back. However, high-quality images that enhance the user experience can still be effective, especially when they’re related to your product or service. Just make sure the image size is small enough to where it won’t slow down your page too much.

What are the key elements of a conversion-friendly website?

A conversion-friendly site has clear calls-to-action, easy navigation, fast load times, and relevant content that meets user needs. Reducing clutter and distractions helps guide users to complete the desired actions more efficiently.

How do I know if my website is too cluttered?

If users seem confused or leave without taking action, it could be a sign of clutter. You can also run user tests or check your bounce rates to see how visitors are interacting with your site. Simplifying based on this feedback can lead to better conversion rates.