Consumer Science
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What Your Customer Wants and Can’t Tell You
- Unlocking Consumer Decisions with the Science of Behavioral Economics
- By: Melina Palmer
- Narrated by: Rachel Perry
- Length: 8 hrs and 12 mins
- Unabridged
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This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.
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What Your Customer Wants and Can’t Tell You
- Unlocking Consumer Decisions with the Science of Behavioral Economics
- Narrated by: Rachel Perry
- Length: 8 hrs and 12 mins
- Release date: 11-05-2021
- Language: English
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This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book....
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Nudge
- Improving Decisions About Health, Wealth, and Happiness
- By: Richard H. Thaler, Cass R. Sunstein
- Narrated by: Sean Pratt
- Length: 10 hrs and 35 mins
- Unabridged
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Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.
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Nudge
- Improving Decisions About Health, Wealth, and Happiness
- Narrated by: Sean Pratt
- Length: 10 hrs and 35 mins
- Release date: 02-07-2008
- Language: English
- Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion....
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Non-member price: $25.99 or 1 Credit
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The Culture Code
- An Ingenious Way To Understand Why People Around The World Live And Buy As They Do
- By: Clotaire Rapaille
- Narrated by: Barrett Whitener
- Length: 6 hrs and 29 mins
- Unabridged
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Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.
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Shocking revelations
- By Salman on 13-12-2020
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The Culture Code
- An Ingenious Way To Understand Why People Around The World Live And Buy As They Do
- Narrated by: Barrett Whitener
- Length: 6 hrs and 29 mins
- Release date: 23-08-2007
- Language: English
- Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices....
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Non-member price: $23.99 or 1 Credit
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The Science of Selling
- Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
- By: David Hoffeld
- Narrated by: David Hoffeld
- Length: 7 hrs and 52 mins
- Unabridged
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Did you know that nearly half of salespeople fail to meet their quotas every year? Or that many of the most common sales behaviors drive down sales performance? In today's fiercely competitive marketplace, you can't afford to lose sales that should be yours. But with so much conflicting advice from self-proclaimed "gurus", how do you know which sales strategies actually work? Leading sales trainer, researcher, and CEO of Hoffeld Group David Hoffeld has the answer.
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liked the book and content
- By Richard McKenna1 on 26-11-2017
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The Science of Selling
- Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
- Narrated by: David Hoffeld
- Length: 7 hrs and 52 mins
- Release date: 15-11-2016
- Language: English
- The revolutionary sales approach scientifically proven to dramatically improve your sales and business success....
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Decoded (2nd Edition)
- The Science Behind Why We Buy
- By: Phil P. Barden
- Narrated by: Graham Mack
- Length: 9 hrs and 52 mins
- Unabridged
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If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.
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Frustrating as PDF not supplied with the audio book and it’s not communicated prior to purchase
- By Anonymous User on 20-12-2023
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Decoded (2nd Edition)
- The Science Behind Why We Buy
- Narrated by: Graham Mack
- Length: 9 hrs and 52 mins
- Release date: 15-11-2022
- Language: English
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If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing....
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Conformity
- The Power of Social Influences
- By: Cass R. Sunstein
- Narrated by: Jonathan Yen
- Length: 5 hrs and 7 mins
- Unabridged
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We live in an era of tribalism, polarization, and intense social division - separating people along lines of religion, political conviction, race, ethnicity, and sometimes gender. How did this happen? In Conformity, Cass R. Sunstein argues that the key to making sense of living in this fractured world lies in understanding the idea of conformity - what it is and how it works - as well as the countervailing force of dissent.
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Conformity
- The Power of Social Influences
- Narrated by: Jonathan Yen
- Length: 5 hrs and 7 mins
- Release date: 28-05-2019
- Language: English
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In Conformity, Cass R. Sunstein argues that the key to making sense of living in this fractured world lies in understanding the idea of conformity - what it is and how it works - as well as the countervailing force of dissent....
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Why We Buy, Updated and Revised Edition
- The Science of Shopping
- By: Paco Underhill
- Narrated by: Mike Chamberlain
- Length: 12 hrs
- Unabridged
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Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets.
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Why We Buy, Updated and Revised Edition
- The Science of Shopping
- Narrated by: Mike Chamberlain
- Length: 12 hrs
- Release date: 05-05-2011
- Language: English
- Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture....
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The Advertising Effect
- By: Adam Ferrier, Jennifer Fleming
- Narrated by: Nigel Carrington
- Length: 9 hrs and 47 mins
- Unabridged
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In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
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I stumbled across this and liked it immediately!
- By Kindle Customer on 12-04-2022
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The Advertising Effect
- Narrated by: Nigel Carrington
- Length: 9 hrs and 47 mins
- Release date: 16-09-2014
- Language: English
- In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe....
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Affluenza
- How Over-Consumption Is Killing Us - And How We Can Fight Back
- By: John de Graaf, David Wann, Thomas H. Naylor
- Narrated by: Joe Barrett
- Length: 9 hrs and 5 mins
- Unabridged
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The 2008 economic collapse proved how resilient and dangerous affluenza can be. Now in its third edition, this audiobook can safely be called prophetic in showing how problems ranging from loneliness, endless working hours, and family conflict to rising debt, environmental pollution, and rampant commercialism are all symptoms of this global plague.
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More a lecture than a book
- By Anonymous User on 14-08-2022
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Affluenza
- How Over-Consumption Is Killing Us - And How We Can Fight Back
- Narrated by: Joe Barrett
- Length: 9 hrs and 5 mins
- Release date: 11-11-2014
- Language: English
- The new edition traces the role overconsumption played in the Great Recession....
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Invisible Influence
- The Hidden Forces That Shape Behavior
- By: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 58 mins
- Unabridged
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If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion.
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Invisible Influence
- The Hidden Forces That Shape Behavior
- Narrated by: Keith Nobbs
- Length: 6 hrs and 58 mins
- Release date: 14-06-2016
- Language: English
- Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion....
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Fascinate
- Your 7 Triggers to Persuasion and Captivation
- By: Sally Hogshead
- Narrated by: Sally Hogshead
- Length: 8 hrs and 41 mins
- Unabridged
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Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.
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great attention catch but eventually faded
- By Bernardo J on 15-01-2024
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Fascinate
- Your 7 Triggers to Persuasion and Captivation
- Narrated by: Sally Hogshead
- Length: 8 hrs and 41 mins
- Release date: 10-08-2010
- Language: English
- What triggers fascination, and how do companies, people, and ideas put those triggers to use? Find out....
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Narrative Economics
- How Stories Go Viral and Drive Major Economic Events
- By: Robert J. Shiller
- Narrated by: Susan Osman, Robert J. Shiller - introduction
- Length: 11 hrs and 7 mins
- Unabridged
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Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up or that housing prices never fall. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that.
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Interesting but not as good as Shiller’s other books
- By Sean on 30-07-2021
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Narrative Economics
- How Stories Go Viral and Drive Major Economic Events
- Narrated by: Susan Osman, Robert J. Shiller - introduction
- Length: 11 hrs and 7 mins
- Release date: 01-10-2019
- Language: English
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The stories people tell - about economic confidence or panic, housing booms, the American dream, or Bitcoin - affect economic outcomes. Narrative Economics explains how we can begin to take these stories seriously. It may be Robert Shiller's most important book to date....
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Emotional Design
- Why We Love (or Hate) Everyday Things
- By: Don Norman
- Narrated by: George Newbern
- Length: 7 hrs and 23 mins
- Unabridged
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Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.
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Emotional Design
- Why We Love (or Hate) Everyday Things
- Narrated by: George Newbern
- Length: 7 hrs and 23 mins
- Release date: 28-11-2023
- Language: English
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Why attractive things work better and other crucial insights into human-centered design....
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Citizens
- Why the Key to Fixing Everything Is All of Us
- By: Jon Alexander
- Narrated by: Jon Alexander, Brian Eno
- Length: 8 hrs and 52 mins
- Abridged
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"Citizens" opens up a new way of understanding ourselves and shows us what we must do to survive and thrive – as individuals, as organisations, as nations, even as a species. Jon Alexander's consultancy, the New Citizenship Project, has helped revitalise some of Britain's biggest organisations such as the Co-op, The Guardian and the National Trust. Here, with the New York Times bestselling writer Ariane Conrad, he shows how human history has moved from the Subject Story of kings and empires to the current Consumer Story.
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Inspiring hopeful and practical
- By Amazon Customer on 27-06-2023
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Citizens
- Why the Key to Fixing Everything Is All of Us
- Narrated by: Jon Alexander, Brian Eno
- Length: 8 hrs and 52 mins
- Release date: 14-11-2022
- Language: English
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"Citizens" opens up a new way of understanding ourselves and shows us what we must do to survive and thrive – as individuals, as...
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The Wisdom of Crowds
- Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
- By: James Surowiecki
- Narrated by: Grover Gardner
- Length: 9 hrs and 29 mins
- Unabridged
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In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant. Groups are better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.
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Needs updating for social media, otherwise great!
- By Simon on 08-10-2017
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The Wisdom of Crowds
- Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
- Narrated by: Grover Gardner
- Length: 9 hrs and 29 mins
- Release date: 19-05-2004
- Language: English
- In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications....
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The Mobile Wave
- How Mobile Intelligence Will Change Everything
- By: Michael Saylor
- Narrated by: LJ Ganser
- Length: 8 hrs and 43 mins
- Unabridged
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The Mobile Wave argues that the changes brought by mobile computing are so big and widespread that it’s impossible for us to see it all, even though we are all immersed in it. Saylor explains that the current generation of mobile smart phones and tablet computers has set the stage to become the universal computing platform for the world. In the hands of billions of people and accessible anywhere and anytime, mobile computers are poised to become an appendage of the human being and an essential tool for modern life.
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The Mobile Wave
- How Mobile Intelligence Will Change Everything
- Narrated by: LJ Ganser
- Length: 8 hrs and 43 mins
- Release date: 20-05-2013
- Language: English
- The Mobile Wave argues that the changes brought by mobile computing are so big and widespread that it’s impossible for us to see it all, even though we are all immersed in it....
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Blindsight
- The (Mostly) Hidden Ways Marketing Reshapes Our Brains
- By: Matt Johnson PhD, Prince Ghuman
- Narrated by: Roger Wayne
- Length: 8 hrs and 59 mins
- Unabridged
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Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.
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Blindsight
- The (Mostly) Hidden Ways Marketing Reshapes Our Brains
- Narrated by: Roger Wayne
- Length: 8 hrs and 59 mins
- Release date: 19-05-2020
- Language: English
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Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along....
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Happy Money
- The Science of Smarter Spending
- By: Elizabeth Dunn, Michael Norton
- Narrated by: B.J. Harrison
- Length: 5 hrs and 29 mins
- Unabridged
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Happy Money offers a tour of new research on the science of spending. Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.
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Happy Money
- The Science of Smarter Spending
- Narrated by: B.J. Harrison
- Length: 5 hrs and 29 mins
- Release date: 21-10-2013
- Language: English
- If you think money can’t buy happiness, you’re not spending it right. Two rising stars in behavioral science explain how money can buy happiness....
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Randomistas
- How Radical Researchers Changed our World
- By: Andrew Leigh
- Narrated by: P. J. Ochlan
- Length: 8 hrs and 22 mins
- Unabridged
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In Randomistas, Andrew Leigh tells the stories of radical researchers who overturned conventional wisdom in medicine, politics, economics, law enforcement and more. From finding the cure to scurvy to discovering what policies really improve literacy rates, randomistas have shaped life as we know it - but they often had to fight to conduct their trials and have their findings implemented. In the tradition of Malcolm Gladwell, Randomistas is a brilliant and entertaining exploration of a hidden but vital foundation of modern life.
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Randomistas
- How Radical Researchers Changed our World
- Narrated by: P. J. Ochlan
- Length: 8 hrs and 22 mins
- Release date: 14-08-2018
- Language: English
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Randomised tests are carried out on us every day: by supermarkets, search engines, online dating sites and direct marketers. Political parties use randomised trials to win elections. But how do these tests work? Are there any ethical issues? And what do they reveal about our choices....
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The Day the World Stops Shopping
- By: J. B. MacKinnon
- Narrated by: Kaleo Griffith
- Length: 11 hrs and 53 mins
- Unabridged
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We are using up the planet at almost double the rate it can regenerate. To support our economies, we're told we must shop now like we've never shopped before. And whilst we can do it more responsibly, the scale of our consumption remains the biggest factor in the ruination of the planet. Yet our reliance on stuff continues to grow. But what would our world look like if we stopped? Would civilisation collapse? Would the planet's ecology be reborn? What would happen to the way we think, make products, use time, express our individuality? Would life be better - or worse?
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an interesting perspective
- By Steven Frew on 19-06-2021
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The Day the World Stops Shopping
- Narrated by: Kaleo Griffith
- Length: 11 hrs and 53 mins
- Release date: 03-06-2021
- Language: English
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We are using up the planet at almost double the rate it can regenerate. To support our economies, we're told we must shop now like we've never shopped before. And whilst we can do it more responsibly, the scale of our consumption remains the biggest factor in the ruination of the planet....
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