Product list
    • The Unbeatable Strategy of Loving Customers
    • By: Fred Reichheld, Darci Darnell, Maureen Burns
    • Narrated by: Walter Dixon
    • Length: 8 hrs and 37 mins
    • Release date: 31-12-2021
    • Language: English
    • 5 out of 5 stars 3 ratings
    • Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it....

    Non-member price: $24.99 or 1 Credit

    Sale price: $24.99 or 1 Credit

    • Psychology, Neuroscience, and the Human Side of Economics
    • By: David Orrell
    • Narrated by: Dan Bottomley
    • Series: Hot Science Series
    • Length: 4 hrs and 48 mins
    • Release date: 01-11-2021
    • Language: English
    • 3 out of 5 stars 1 rating
    • The controversial science that claims to have revolutionised economics. For centuries, economics was dominated by the idea that we are rational individuals who optimise our own ‘utility’. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier....

    Non-member price: $16.99 or 1 Credit

    Sale price: $16.99 or 1 Credit

    • How Insights from Behavioral and Brain Science Can Change Business and Business Practice for the Better (The Neuroscience of Business Series)
    • By: Shane O'Mara
    • Narrated by: Mike Cooper
    • Length: 6 hrs and 51 mins
    • Release date: 04-05-2021
    • Language: English
    • 5 out of 5 stars 3 ratings
    • Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior individuals and organizations can adapt to the demands of the modern world....

    Non-member price: $25.99 or 1 Credit

    Sale price: $25.99 or 1 Credit

    • The Science Behind Why We Buy
    • By: Phil P. Barden
    • Narrated by: Graham Mack
    • Length: 9 hrs and 52 mins
    • Release date: 15-11-2022
    • Language: English
    • 3.5 out of 5 stars 3 ratings
    • If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing....

    Non-member price: $24.99 or 1 Credit

    Sale price: $24.99 or 1 Credit

    • The Psychology of Persuasion
    • By: Robert B. Cialdini
    • Narrated by: Robert B. Cialdini
    • Length: 20 hrs and 43 mins
    • Release date: 04-05-2021
    • Language: English
    • 4.5 out of 5 stars 181 ratings
    • In this science-driven guide to persuasion Robert Cialdini applies the psychology of why people say yes to help you succeed in business and life.

    Non-member price: $33.99 or 1 Credit

    Sale price: $33.99 or 1 Credit

    • The Real Reason Features and Benefits Selling Doesn't Work
    • By: Greg Nanigian
    • Narrated by: Graham Rowat
    • Length: 3 hrs and 48 mins
    • Release date: 29-12-2020
    • Language: English
    • 5 out of 5 stars 1 rating
    • Learn the secret of what really drives sales - and how to give people what they need so they want to buy from you....

    Non-member price: $16.99 or 1 Credit

    Sale price: $16.99 or 1 Credit

    • The Science of Shopping
    • By: Paco Underhill
    • Narrated by: Mike Chamberlain
    • Length: 12 hrs
    • Release date: 05-05-2011
    • Language: English
    • 4.5 out of 5 stars 9 ratings
    • Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture....

    Non-member price: $26.99 or 1 Credit

    Sale price: $26.99 or 1 Credit

    • How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business
    • By: Adele Revella
    • Narrated by: Pam Ward
    • Length: 7 hrs and 2 mins
    • Release date: 12-11-2019
    • Language: English
    • 5 out of 5 stars 2 ratings
    • Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions....

    Non-member price: $21.99 or 1 Credit

    Sale price: $21.99 or 1 Credit

    • The Pursuit of Success, Love and What It All Means
    • By: Scott Galloway
    • Narrated by: Scott Galloway
    • Length: 3 hrs and 35 mins
    • Release date: 13-06-2019
    • Language: English
    • 4.5 out of 5 stars 100 ratings
    • As Scott Galloway puts it, by the time you hit your mid-20s sh*t gets real. Life becomes stressful....

    Non-member price: $16.99 or 1 Credit

    Sale price: $16.99 or 1 Credit

    • Applying Psychology and Behavioral Economics
    • By: Stephen Wendel
    • Narrated by: Danny Hughes
    • Length: 12 hrs and 46 mins
    • Release date: 25-07-2023
    • Language: English
    • Not rated yet
    • In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development....

    Non-member price: $26.99 or 1 Credit

    Sale price: $26.99 or 1 Credit

    • The Making of Behavioral Economics
    • By: Richard H. Thaler
    • Narrated by: L. J. Ganser
    • Length: 13 hrs and 35 mins
    • Release date: 18-05-2015
    • Language: English
    • 4.5 out of 5 stars 226 ratings
    • Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals....

    Non-member price: $27.99 or 1 Credit

    Sale price: $27.99 or 1 Credit

    • An Ingenious Way To Understand Why People Around The World Live And Buy As They Do
    • By: Clotaire Rapaille
    • Narrated by: Barrett Whitener
    • Length: 6 hrs and 29 mins
    • Release date: 23-08-2007
    • Language: English
    • 4.5 out of 5 stars 18 ratings
    • Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices....

    Non-member price: $23.99 or 1 Credit

    Sale price: $23.99 or 1 Credit

    • How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
    • By: Robbie Kellman Baxter
    • Narrated by: Caroline Miller
    • Length: 6 hrs and 16 mins
    • Release date: 24-09-2021
    • Language: English
    • 4.5 out of 5 stars 5 ratings
    • Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target....

    Non-member price: $21.99 or 1 Credit

    Sale price: $21.99 or 1 Credit

    • The Magic Words for Influence and Impact
    • By: Phil M. Jones
    • Narrated by: Phil M. Jones
    • Length: 1 hr and 14 mins
    • Release date: 01-12-2017
    • Language: English
    • 4.5 out of 5 stars 149 ratings
    • Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count....

    Non-member price: $9.99 or 1 Credit

    Sale price: $9.99 or 1 Credit

    • Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
    • By: Robbie Kellman Baxter
    • Narrated by: Tom Pile
    • Length: 8 hrs and 12 mins
    • Release date: 19-04-2016
    • Language: English
    • 4.5 out of 5 stars 27 ratings
    • If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy....

    Non-member price: $26.99 or 1 Credit

    Sale price: $26.99 or 1 Credit

    • 10 Universal Truths Every Salesperson Needs to Know
    • By: Shari Levitin
    • Narrated by: Shari Levitin
    • Length: 7 hrs and 3 mins
    • Release date: 12-11-2019
    • Language: English
    • 4 out of 5 stars 3 ratings
    • Author Shari Levitin, creator of the Third-Level Selling system, offers a dynamic framework for effective selling in the Digital Age. Unlike other sales books that focus on abstract tips or techniques, Heart and Sell offers a science based real-world approach....

    Non-member price: $21.99 or 1 Credit

    Sale price: $21.99 or 1 Credit

    • 100 Ways to Persuade and Convince Consumers with Neuromarketing
    • By: Roger Dooley
    • Narrated by: Mark Ashby
    • Length: 7 hrs and 14 mins
    • Release date: 09-07-2020
    • Language: English
    • 5 out of 5 stars 1 rating
    • Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns....

    Non-member price: $22.99 or 1 Credit

    Sale price: $22.99 or 1 Credit

    • 3rd Edition
    • By: Wolfgang Stroebe, Bob M. Fennis
    • Narrated by: Nigel Patterson
    • Length: 19 hrs and 40 mins
    • Release date: 03-08-2021
    • Language: English
    • Not rated yet
    • The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers....

    Non-member price: $33.99 or 1 Credit

    Sale price: $33.99 or 1 Credit

    • 12 Principles for Turning Customers and Employees into Life-Long Fans
    • By: Jon Picoult
    • Narrated by: Jon Picoult
    • Length: 8 hrs and 58 mins
    • Release date: 18-01-2022
    • Language: English
    • 5 out of 5 stars 1 rating
    • If you're aspiring to satisfy your customers, then you’re aspiring to mediocrity. That's the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business....

    Non-member price: $24.99 or 1 Credit

    Sale price: $24.99 or 1 Credit

    • How to Take Control of the Customer Conversation
    • By: Matthew Dixon, Brent Adamson
    • Narrated by: Matthew Dixon, Brent Adamson
    • Length: 5 hrs and 43 mins
    • Release date: 10-02-2022
    • Language: English
    • 4.5 out of 5 stars 24 ratings
    • Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them....

    Non-member price: $21.99 or 1 Credit

    Sale price: $21.99 or 1 Credit