Behavioural Science Marketing

Product list
    • Unlocking Consumer Decisions with the Science of Behavioral Economics
    • By: Melina Palmer
    • Narrated by: Rachel Perry
    • Length: 8 hrs and 12 mins
    • Release date: 11-05-2021
    • Language: English
    • 4.5 out of 5 stars 4 ratings
    • This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book....

    Non-member price: $24.99 or 1 Credit

    Sale price: $24.99 or 1 Credit

    • How Stories Go Viral and Drive Major Economic Events
    • By: Robert J. Shiller
    • Narrated by: Susan Osman, Robert J. Shiller - introduction
    • Length: 11 hrs and 7 mins
    • Release date: 01-10-2019
    • Language: English
    • 4 out of 5 stars 36 ratings
    • The stories people tell - about economic confidence or panic, housing booms, the American dream, or Bitcoin - affect economic outcomes. Narrative Economics explains how we can begin to take these stories seriously. It may be Robert Shiller's most important book to date....

    Non-member price: $24.99 or 1 Credit

    Sale price: $24.99 or 1 Credit

    • Psychology, Neuroscience, and the Human Side of Economics
    • By: David Orrell
    • Narrated by: Dan Bottomley
    • Series: Hot Science Series
    • Length: 4 hrs and 48 mins
    • Release date: 01-11-2021
    • Language: English
    • 3 out of 5 stars 1 rating
    • The controversial science that claims to have revolutionised economics. For centuries, economics was dominated by the idea that we are rational individuals who optimise our own ‘utility’. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier....

    Non-member price: $16.99 or 1 Credit

    Sale price: $16.99 or 1 Credit

    • Applying Psychology and Behavioral Economics
    • By: Stephen Wendel
    • Narrated by: Danny Hughes
    • Length: 12 hrs and 46 mins
    • Release date: 25-07-2023
    • Language: English
    • Not rated yet
    • In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development....

    Non-member price: $26.99 or 1 Credit

    Sale price: $26.99 or 1 Credit

    • The Science of Barrier-Busting Sales
    • By: Suzanne C. Dudley, Trelitha R. Bryant
    • Narrated by: Suzanne C. Dudley
    • Length: 6 hrs and 33 mins
    • Release date: 07-04-2020
    • Language: English
    • Not rated yet
    • For generations, salespeople have possessed a well-defined reputation as being outgoing, fearless, and audacious. But for many, the familiar stereotypes mask a darker reality. Far from being unstoppable selling machines, they struggle with a secret fear of prospecting....

    Non-member price: $22.99 or 1 Credit

    Sale price: $22.99 or 1 Credit

    • Behavioral Economics for Marketers
    • By: Rebecca L. Sullivan
    • Narrated by: Rebecca L. Sullivan
    • Length: 10 hrs and 1 min
    • Release date: 14-06-2023
    • Language: English
    • Not rated yet
    • Great marketing strategy looks like magic to the uninitiated. The mystical aura surrounding behavioral economics draws in the intellectually curious but has also confined the discipline to the fringes of modern marketing practices....

    Non-member price: $27.99 or 1 Credit

    Sale price: $27.99 or 1 Credit

    • How Insights from Behavioral and Brain Science Can Change Business and Business Practice for the Better (The Neuroscience of Business Series)
    • By: Shane O'Mara
    • Narrated by: Mike Cooper
    • Length: 6 hrs and 51 mins
    • Release date: 04-05-2021
    • Language: English
    • 5 out of 5 stars 3 ratings
    • Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior individuals and organizations can adapt to the demands of the modern world....

    Non-member price: $25.99 or 1 Credit

    Sale price: $25.99 or 1 Credit

  • Non-member price: $5.99 or 1 Credit

    Sale price: $5.99 or 1 Credit