The Culture Code
An Ingenious Way To Understand Why People Around The World Live And Buy As They Do
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The Culture Code
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Narrated by:
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Barrett Whitener
About this listen
Rapaille's breakthrough notion is that we acquire a silent system of Codes as we grow up within our culture. These Culture Codes invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. We can learn to crack these Codes and achieve new understanding of why we do the things we do. He has used the Culture Code to help Chrysler build the PT Cruiser: the most successful American car launch in recent memory; helped Procter & Gamble design its ad campaign for Folger's coffee, one of the longest-lasting and most successful campaigns in the annals of advertising; and he's helped GE, AT&T, Boeing, Honda, Kellogg, and L'Oreal improve their bottom line at home and abroad. And now, in this fascinating audiobook, he uses it to reveal why Americans act distinctly like Americans and what makes us different from the world around us.
Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different and reveals the hidden clues to understanding us all.
©2006 Clotaire Rapaille (P)2007 Gildan Media CorpWhat listeners say about The Culture Code
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Emmanuel
- 13-08-2018
Good read.
Amazing to hear such influential stories and the science behind each culture codes whilst also learning a bit of history.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Karley Beadman
- 14-05-2016
For the curious mind
If you are studying marketing, as I am, you will find this book relevant and insightful.
I am intrigued now to find out the codes for Australia. It would prove rather difficult because our country is made up of so many cultures.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- jason
- 02-09-2020
great book!
this is a great book I've seen some other of yous complain about the accents if you don't like the accent then turn it up to 1.25 speed and you can't hear themqq
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Salman
- 13-12-2020
Shocking revelations
what a unique and creative book. never heard anything like this. A must listen for anyone time to understand why we do what we do
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