Field Marketing
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How Clients Buy
- A Practical Guide to Business Development for Consulting and Professional Services
- By: Tom McMakin, Doug Fletcher
- Narrated by: Barry Abrams
- Length: 6 hrs and 34 mins
- Unabridged
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How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the "product," you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job-not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or "behind" when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do.
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Top BD Advice
- By Bradley on 29-10-2021
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How Clients Buy
- A Practical Guide to Business Development for Consulting and Professional Services
- Narrated by: Barry Abrams
- Length: 6 hrs and 34 mins
- Release date: 28-05-2019
- Language: English
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How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the "product," you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job-not sell it....
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Non-member price: $21.99 or 1 Credit
Sale price: $21.99 or 1 Credit
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Architect and Entrepreneur
- A Field Guide: Building, Branding, and Marketing Your Startup Design Business
- By: Eric W Reinholdt
- Narrated by: Eric W Reinholdt
- Length: 5 hrs and 18 mins
- Unabridged
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Part narrative, part business book, Architect and Entrepreneur is filled with contemporary, relevant, fresh tips and advice from a seasoned professional architect building a new business. The guide advocates novel strategies and tools that merge entrepreneurship with the practices of architecture and interior design.
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good book for architects but...
- By Anonymous User on 08-02-2021
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Architect and Entrepreneur
- A Field Guide: Building, Branding, and Marketing Your Startup Design Business
- Narrated by: Eric W Reinholdt
- Length: 5 hrs and 18 mins
- Release date: 29-07-2016
- Language: English
- Part narrative, part business book, Architect and Entrepreneur is filled with contemporary, relevant, fresh tips and advice from a seasoned professional architect building a new business....
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Non-member price: $22.99 or 1 Credit
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Unlevel the Playing Field
- The Biggest Mindshift in PPC History
- By: Frederick Vallaeys
- Narrated by: Kaleo Griffith
- Length: 6 hrs and 12 mins
- Unabridged
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Today’s digital marketers all compete for attention with the same ad engine automations. In this seemingly level playing field, how do you stand out? How can artificial intelligence help you be better than the rest rather than simply fit in? Your answers lie in automation layering. Frederick Vallaeys reveals how to combine the best of human creativity and machine efficiency to create winning digital marketing programs. This book dives into three key areas of search marketing to illustrate how automation layering can take your campaigns to the next level of profitability.
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Unlevel the Playing Field
- The Biggest Mindshift in PPC History
- Narrated by: Kaleo Griffith
- Length: 6 hrs and 12 mins
- Release date: 06-06-2022
- Language: English
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Today’s digital marketers all compete for attention with the same ad engine automations. In this seemingly level playing field, how do you stand out? How can artificial intelligence help you be better than the rest rather than simply fit in? Your answers lie in automation layering....
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Non-member price: $22.99 or 1 Credit
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Selling the Invisible
- A Field Guide to Modern Marketing
- By: Harry Beckwith
- Narrated by: Jeffrey Jones
- Length: 1 hr and 36 mins
- Abridged
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A treasury of hundreds of quick, practical, and easy-to-read strategies. Your eyes will be opened to new ideas in this crucial branch of marketing, including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it, and much more.
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Very short and confusing
- By Xcite Audaso on 14-10-2019
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Selling the Invisible
- A Field Guide to Modern Marketing
- Narrated by: Jeffrey Jones
- Length: 1 hr and 36 mins
- Release date: 27-06-2008
- Language: English
- A treasury of hundreds of quick, practical, and easy-to-read strategies. Your eyes will be opened to new ideas in this crucial branch of marketing....
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Non-member price: $12.99 or 1 Credit
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A Simple Guide to Technical Sales and Field Application Engineering
- Key Steps, Shortcuts, and Tips for How to Have a Prosperous Career in Sales Engineering
- By: Russell Williamson
- Narrated by: Pete Russell
- Length: 5 hrs and 26 mins
- Unabridged
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Thinking about launching a new career or progressing in your existing career as a field application engineer or a technical sales professional? Do you dream of a career visiting and helping engineers in multiple industries, international travel, and a great salary earned using your ever-increasing technical knowledge? If so, then this is the audiobook for you. This audiobook contains a set of hard-and-fast rules and techniques that will propel you out of your engineering comfort zone and into the exciting world of sales.
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A Simple Guide to Technical Sales and Field Application Engineering
- Key Steps, Shortcuts, and Tips for How to Have a Prosperous Career in Sales Engineering
- Narrated by: Pete Russell
- Length: 5 hrs and 26 mins
- Release date: 01-08-2020
- Language: English
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Thinking about launching a new career or progressing in your existing career as a field application engineer or a technical sales professional? Listen to find out more....
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Non-member price: $22.99 or 1 Credit
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Startup CEO
- A Field Guide to Scaling Up Your Business, 2nd Edition
- By: Matt Blumberg
- Narrated by: Jonathan Yen
- Length: 16 hrs and 36 mins
- Unabridged
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Being a startup CEO is a job like no other: it's difficult, risky, stressful, lonely, and often learned through trial and error. As a startup CEO seeing things for the first time, you're likely to make mistakes, fail, get things wrong, and feel like you don't have any control over outcomes. Author Matt Blumberg has been there, and in Startup CEO he shares his experience, mistakes, and lessons learned as he guided Return Path from a handful of employees and no revenues to over $100 million in revenues and 500 employees.
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Startup CEO
- A Field Guide to Scaling Up Your Business, 2nd Edition
- Narrated by: Jonathan Yen
- Length: 16 hrs and 36 mins
- Release date: 15-09-2020
- Language: English
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In Startup CEO Matt Blumberg shares his experience, mistakes, and lessons learned as he guided Return Path from a handful of employees and no revenues to over $100 million in revenues and 500 employees....
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Non-member price: $29.99 or 1 Credit
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The Irresistible Consultant's Guide to Winning Clients
- Six Steps to Unlimited Clients & Financial Freedom
- By: David A. Fields
- Narrated by: David A. Fields, Jim Cooper, Tom Lennon
- Length: 5 hrs and 36 mins
- Unabridged
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Though it's a potentially lucrative enterprise, the reality of independent consulting seldom matches the dream. Most solo consultants and boutique consulting firms are perpetually within six months of bankruptcy due to the sputtering unreliability of their new business engines.
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The Irresistible Consultant's Guide to Winning Clients
- Six Steps to Unlimited Clients & Financial Freedom
- Narrated by: David A. Fields, Jim Cooper, Tom Lennon
- Length: 5 hrs and 36 mins
- Release date: 24-04-2023
- Language: English
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Though it's a potentially lucrative enterprise, the reality of independent consulting seldom matches the dream. Most solo consultants and boutique consulting firms are perpetually within six months of bankruptcy due to the sputtering unreliability of their new business engines....
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Non-member price: $22.99 or 1 Credit
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Selling the Price Increase
- The Ultimate B2B Field Guide for Raising Prices Without Losing Customers
- By: Jeb Blount
- Narrated by: Jeb Blount
- Length: 6 hrs and 55 mins
- Unabridged
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In Selling the Price Increase, celebrated sales trainer Jeb Blount reveals the strategies, tactics, techniques, and frameworks that allow you to successfully master price increase initiatives. From crafting effective price increase messages to protecting hard-won relationships, handling common objections, and making the case for the value you deliver, this comprehensive guide walks you through each step of the price increase sales process.
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Selling the Price Increase
- The Ultimate B2B Field Guide for Raising Prices Without Losing Customers
- Narrated by: Jeb Blount
- Length: 6 hrs and 55 mins
- Release date: 09-08-2022
- Language: English
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In Selling the Price Increase, celebrated sales trainer Jeb Blount reveals the strategies, tactics, techniques, and frameworks that allow you to successfully master price increase initiatives....
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Non-member price: $23.99 or 1 Credit
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Defcon 1 Direct Selling
- Manual for Field Leaders
- By: Randy Gage
- Narrated by: Randy Gage
- Length: 5 hrs and 52 mins
- Unabridged
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DEFCON is the US military acronym for "Defense Readiness Condition." DEFCON 1 is reserved only for imminent catastrophic events, like a nuclear war. Luckily, you don't have to fend off missile attacks in direct selling, but you will face some extremely difficult challenges and urgent crises leading your MLM team. It takes much more than a positive attitude and motivational words to be a successful field leader. True leadership requires you to deal with messy, complicated scenarios when there is not always a clear-cut solution.
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Defcon 1 Direct Selling
- Manual for Field Leaders
- Narrated by: Randy Gage
- Length: 5 hrs and 52 mins
- Release date: 14-07-2020
- Language: English
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DEFCON is the US military acronym for "Defense Readiness Condition." DEFCON 1 is reserved only for imminent catastrophic events, like a nuclear war. Luckily, you don't have to fend off missile attacks in direct selling, but you will face some challenges and crises leading your MLM team....
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Non-member price: $19.99 or 1 Credit
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What Clients Love
- A Field Guide to Growing Your Business
- By: Harry Beckwith
- Narrated by: Harry Beckwith
- Length: 3 hrs and 29 mins
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Harry Beckwith, author of the marketing classics Selling the Invisible and The Invisible Touch, applies his unparalleled clarity, insight, humor and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd - and sell anything to anyone.
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What Clients Love
- A Field Guide to Growing Your Business
- Narrated by: Harry Beckwith
- Length: 3 hrs and 29 mins
- Release date: 10-01-2003
- Language: English
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Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics...
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Field Guide for a Winning Sales Organization
- A Practical Guide to Sales Operations
- By: Paul R DeCoster
- Narrated by: Steve Floyd
- Length: 4 hrs and 55 mins
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Field Guide for A Winning Sales Organization by Paul R. DeCoster is a compelling exploration of the intricate, and often misunderstood, world of Sales Operations. In this book, Paul uses his wealth of cross-industry experience to simplify concepts using practical templates and frameworks. He underscores that amidst the overwhelming array of metrics, data points, and business tools, the heart of a successful Sales team lies in building lasting relationships.
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Field Guide for a Winning Sales Organization
- A Practical Guide to Sales Operations
- Narrated by: Steve Floyd
- Length: 4 hrs and 55 mins
- Release date: 01-02-2024
- Language: English
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Field Guide for A Winning Sales Organization by Paul R. DeCoster is a compelling exploration of the intricate, and often misunderstood, world of Sales Operations. In this book, Paul uses his wealth of cross-industry experience to simplify concepts using practical templates and frameworks.
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Non-member price: $14.99 or 1 Credit
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The Heart of Innovation
- A Field Guide for Navigating to Authentic Demand
- By: Matt Chanoff, Merrick Furst, Daniel Sabbah, and others
- Narrated by: Alex Knox
- Length: 4 hrs and 40 mins
- Unabridged
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Four innovation experts from the startup world, large enterprises, nonprofits, and academia come together to reveal the secret of uncovering authentic demand to build successful innovations. Books on innovation mostly focus on how to nurture innovative cultures and brainstorm ideas. The Heart of Innovation is the first popular book to concretely delve into what innovations really are and how to create them.
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The Heart of Innovation
- A Field Guide for Navigating to Authentic Demand
- Narrated by: Alex Knox
- Length: 4 hrs and 40 mins
- Release date: 26-12-2023
- Language: English
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Four innovation experts from the startup world, large enterprises, nonprofits, and academia come together to reveal the secret of uncovering authentic demand to build successful innovations....
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Stories from the Sales Field
- Navigating a Sales Career in a Post-Pandemic World
- By: Denise Horan
- Narrated by: Chris Jones
- Length: 3 hrs and 28 mins
- Unabridged
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Salespeople are failing to deliver because they don’t know how to succeed in the world of 21st-century selling. After 30 years of training sales superstars, Denise Horan knows the secrets of sales success for today’s stressed, time-starved sales professionals.
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Stories from the Sales Field
- Navigating a Sales Career in a Post-Pandemic World
- Narrated by: Chris Jones
- Length: 3 hrs and 28 mins
- Release date: 20-07-2023
- Language: English
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Salespeople are failing to deliver because they don’t know how to succeed in the world of 21st-century selling. After 30 years of training sales superstars, Denise Horan knows the secrets of sales success for today’s stressed, time-starved sales professionals....
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The Invisible Promise
- A Field Guide to Marketing in an Upside-Down World
- By: Harry Beckwith
- Narrated by: Malcolm Hillgartner
- Length: 7 hrs and 18 mins
- Unabridged
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In The Invisible Promise, Harry Beckwith, New York Times bestselling author of the iconic marketing classic, Selling the Invisible, applies his forty-plus years of advising businesses on every continent and his research in the last ten years to impart the proven guidance that businesses of all sizes desperately need. In this new age in marketing, he details how to build digital and nondigital messages that enhance your reputation for integrity; that stand out from the clutter; and that can produce exponential growth while saving you both time and money.
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The Invisible Promise
- A Field Guide to Marketing in an Upside-Down World
- Narrated by: Malcolm Hillgartner
- Length: 7 hrs and 18 mins
- Release date: 18-10-2022
- Language: English
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In The Invisible Promise, Harry Beckwith applies his forty-plus years of advising businesses on every continent and his research in the last ten years to impart the proven guidance that businesses of all sizes desperately need....
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Non-member price: $21.99 or 1 Credit
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Pay the F**king Price (German Edition)
- Wie du das Mittelfeld im Network Marketing durchbrichst und finanzielle Freiheit erreichst [How to Break the Middle Field in Network Marketing and Achieve Financial Freedom]
- By: Mario Oreggia
- Narrated by: Mario Oreggia
- Length: 4 hrs and 29 mins
- Unabridged
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Auf dieses Erfolgsrezept hat die Welt des Network-Marketings gewartet. Mario Oreggia ist einer der erfolgreichsten Network-Marketer weltweit und hat mit diesem Buch ein Thema innerhalb der Network-Marketing-Industrie aufgegriffen, über das bislang kaum jemand geschrieben hat. In seiner Welt ist Führungsrang nicht gleich Führungskraft. Er definiert die WAHRE Führungskraft im Network-Marketing neu.
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Pay the F**king Price (German Edition)
- Wie du das Mittelfeld im Network Marketing durchbrichst und finanzielle Freiheit erreichst [How to Break the Middle Field in Network Marketing and Achieve Financial Freedom]
- Narrated by: Mario Oreggia
- Length: 4 hrs and 29 mins
- Release date: 23-07-2021
- Language: German
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Auf dieses Erfolgsrezept hat die Welt des Network-Marketings gewartet. Mario Oreggia ist einer der erfolgreichsten Network-Marketer weltweit und hat mit diesem Buch ein Thema innerhalb der Network-Marketing-Industrie aufgegriffen....
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Ignite Your Sales Strategy
- A Field Guide to Accelerating Your Pipeline
- By: Steve Gielda, Kevin Jones
- Narrated by: Kevin Jones
- Length: 3 hrs and 47 mins
- Unabridged
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After listening to Ignite Your Sales Strategy: A Field Guide to Accelerating Your Pipeline, you’ll be able to think and act strategically, construct a seamless sales pipeline process, understand your customers’ buying factors for each unique sale, proactively manage the key influencers, navigate the competitive landscape, and assess the true value of your solution.
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Ignite Your Sales Strategy
- A Field Guide to Accelerating Your Pipeline
- Narrated by: Kevin Jones
- Length: 3 hrs and 47 mins
- Release date: 16-11-2022
- Language: English
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After listening to Ignite Your Sales Strategy: A Field Guide to Accelerating Your Pipeline, you’ll be able to think and act strategically, construct a seamless sales pipeline process, understand your customers’ buying factors....
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Navigating Social Media: A Field Guide
- By: Scott Meyer, Sarah Carnes, John Nelson, and others
- Narrated by: Scott D. Meyer
- Length: 3 hrs and 49 mins
- Unabridged
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You can live the life you want anywhere in the world. You can be a digital homesteader. Thanks to digital technology such as social media, you can connect with the people who will help you, buy your products and services and provide inspiration as you pursue your frontier.
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Navigating Social Media: A Field Guide
- Narrated by: Scott D. Meyer
- Length: 3 hrs and 49 mins
- Release date: 21-02-2014
- Language: English
- You can live the life you want anywhere in the world. You can be a digital homesteader....
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Outsmarting Goliath
- How to Achieve Equal Footing with Companies that are Bigger, Richer, Older, and Better Known
- By: Debra Koontz Traverso
- Narrated by: Anna Fields
- Length: 7 hrs and 50 mins
- Unabridged
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Outsmarting Goliath confronts this paradox: many of today's consumers turn automatically to brand name products and services, forgetting that the well-advertised brontosauruses often deliver one-size-fits-all service and impersonal sales help. Yet a single phone call, a cleverly crafted letter, a stunning catalogue, winning ad, or a well-prepared face-to-face presentation can change a customer's perception.
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Outsmarting Goliath
- How to Achieve Equal Footing with Companies that are Bigger, Richer, Older, and Better Known
- Narrated by: Anna Fields
- Length: 7 hrs and 50 mins
- Release date: 13-05-2009
- Language: English
- The small up-starter can use the tips in this book to capture more clients and give Goliath a headache....
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Creative Memories
- The 10 Timeless Principles Behind the Company That Pioneered the Scrapbooking Industry
- By: Cheryl Lightle, Heidi L. Everett
- Narrated by: Anna Fields
- Length: 4 hrs and 24 mins
- Unabridged
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It’s a classic American success story: Cheryl Lightle, once an unemployed single mom, goes on to become the cofounder of one of the most successful direct-selling companies in the United States. Creative Memories reveals the 10 guiding principles she used to create her scrapbooking empire, teaching listeners how to use these principles to achieve success in their own lives.
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Creative Memories
- The 10 Timeless Principles Behind the Company That Pioneered the Scrapbooking Industry
- Narrated by: Anna Fields
- Length: 4 hrs and 24 mins
- Release date: 03-08-2021
- Language: English
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It’s a classic American success story: Cheryl Lightle, once an unemployed single mom, goes on to become the cofounder of one of the most successful direct-selling companies. Creative Memories reveals the 10 guiding principles she used to create her scrapbooking empire....
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