Try free for 30 days

Preview
  • Selling the Price Increase

  • The Ultimate B2B Field Guide for Raising Prices Without Losing Customers
  • By: Jeb Blount
  • Narrated by: Jeb Blount
  • Length: 6 hrs and 55 mins

1 credit a month to buy any audiobook in our entire collection.
Access to thousands of additional audiobooks and Originals from the Plus Catalogue.
Member-only deals & discounts.
Auto-renews at $16.45/mo after 30 days. Cancel anytime.

Selling the Price Increase

By: Jeb Blount
Narrated by: Jeb Blount
Try Premium Plus free

$16.45 per month after 30 days. Cancel anytime.

Buy Now for $23.99

Buy Now for $23.99

Pay using voucher balance (if applicable) then card ending in
By confirming your purchase, you agree to Audible's Conditions Of Use and Privacy Notice and authorise Audible to charge your designated credit card or another available credit card on file.

Publisher's Summary

In Selling the Price Increase, celebrated sales trainer Jeb Blount reveals the strategies, tactics, techniques, and frameworks that allow you to successfully master price increase initiatives. From crafting effective price increase messages to protecting hard-won relationships, handling common objections, and making the case for the value you deliver, this comprehensive guide walks you through each step of the price increase sales process.

In each chapter, you'll find practical exercises designed to help you master the Selling the Price Increase system. As you dive into these powerful insights, and with each new chapter, you'll gain greater and greater confidence in your ability to successfully engage customers in price increase conversations.

You'll learn: how to navigate multiple price increase scenarios: broad-based, targeted, non-negotiable, negotiable, defending, presenting, and asking; the eight price increase narratives and three drivers of customer price increase acceptance; how to avoid the big mistakes that trigger resentment and drive customers into the arms of your competitors; the 9-Box Risk-Profile Framework for targeting accounts for price increases; a repeatable process for confidently approaching price increase conversations; the Five-Step Price Increase Messaging Framework; and much more.

©2022 Jeb Blount (P)2022 Ascent Audio

What listeners say about Selling the Price Increase

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.