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A treasury of hundreds of quick, practical, and easy-to-read strategies. Your eyes will be opened to new ideas in this crucial branch of marketing, including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it, and much more.

Novelist, poet and critic Kingsley Amis was one of Britain’s greatest postwar writers. A master of comic fiction, he came to fame in 1954, and won the 1986 Booker Prize for The Old Devils. Included in this collection are dramatisations of seven of his short stories and two novels, all imbued with his characteristic wit and social satire. These are complemented by readings of selected correspondence and an interview with Amis himself.

Julius Hutch has planned to spend his retirement years 'pottering' and worrying about his bills, but wakes one morning to discover a foreign merchant bank has put four million pounds into his account—and won't take it back. So Julius, a humble man, sets out to spend the money helping other people, and wooing Pauline, the local bank teller. Up against an enormous banking corporation and an unsavoury property developer, Julius soon discovers that rather than being crushed by these financial giants as he would have been in the past, he is rendered rather more delightfully impervious.

A country house weekend goes haywire when the guests and their hosts play a game of romantic musical chairs. A most delightful madcap comedy.