In this episode, Jenny is joined by Hedy & Hopp’s Account Manager, Shelby Auer, and Marketing Manager, Taylor Fedderke, to recap their time at HCIC24 in Austin. With its walkable venue downtown and amazing food, the conference provided a great setting to reconnect with peers and explore the latest industry trends.

They dive into key themes from the event, including the growing role of AI, how SEO continues to be a game-changer, and fresh approaches to reputation management. They also discuss how organizations are using data to improve provider finders, enhance consumer engagement, and streamline digital strategies, as well as the importance of building authentic brands and maximizing social media with AI tools.

Connect with Shelby: https://www.linkedin.com/in/shelby-wanne/

Connect with Taylor: https://www.linkedin.com/in/taylorfedderke/

Connect with Jenny:

•Email: jenny@hedyandhopp.com

•LinkedIn: https://www.linkedin.com/in/jennybristow/

If you enjoyed this episode we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

In this episode, Jenny Bristow, CEO of Hedy & Hopp, speaks with Drew Hardesty, CEO of Wonder Boy Media, about how AI is transforming video and image editing in healthcare marketing. They explore the innovative ways AI is helping marketers save time, enhance creativity, and improve efficiency in editing tasks.

Episode Highlights:

● AI in Art Generation vs. Editing: A distinction between AI art creation and AI-powered editing that enhances existing content.

● Photo Editing: AI tools in platforms like Canva and Adobe simplify tasks like background removal and denoising.

● AI’s Role in Video Editing: AI accelerates multi-camera edits and streamlines podcast production.

● The Human Touch: Creativity remains human-driven, with AI handling repetitive tasks.

● Privacy Considerations: A reminder to avoid uploading sensitive data into AI platforms.

If you're a marketer looking to make the most of AI in your editing process, this episode offers information on how to use these tools effectively—without compromising creativity or privacy.

Connect with Drew:

● LinkedIn: https://www.linkedin.com/in/drew-hardesty-wboy/

Connect with Jenny:

● Email: jenny@hedyandhopp.com

● LinkedIn: https://www.linkedin.com/in/jennybristow/

If you enjoyed this episode we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

In this episode, Jenny Bristow, CEO of Hedy & Hopp, is joined by Suzie Schmitt, Senior Digital Producer, to chat about creative solutions for data integration in marketing dashboards. Building on recent discussions about privacy and analytics at industry conferences, they discuss a workaround that enhances the reporting capabilities of data—while staying HIPAA compliant.

Additional Episode Highlights:

● Call Tracking Challenges: Using CallRail’s HIPAA-compliant product and the difficulties in accessing comprehensive reporting data.

● Identifying Essential Data: Determining which data fields are necessary for analysis while avoiding sensitive information.

● Secure Data Management: Managing API keys and maintaining compliance by operating within a secure environment.

● Enhancing Reporting Dashboards: Creative data integration can lead to more robust and informative marketing dashboards.

Connect with Suzie:

● LinkedIn: https://www.linkedin.com/in/suzie-schmitt/

Connect with Jenny:

● Email: jenny@hedyandhopp.com

● LinkedIn: https://www.linkedin.com/in/jennybristow/

If you enjoyed this episode we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

Back from SHSMD Connections 2024 in Denver, CO, Jenny Bristow, Shelby Auer, Mark Brandes, and Taylor Fedderke from Hedy & Hopp share their key takeaways. They discuss the latest trends in AI and privacy, the strong audience engagement in Q&As, and why using data effectively remains a top priority in healthcare marketing.

They also highlight sessions on recruitment-focused marketing strategies, a basketball-themed initiative that improved KPIs like reducing harm events and patient stay times, and a creative healthcare heroes social media program.

From first-time attendees to catching up with old friends—and handing out fan favorite friendship bracelets and art prints at H&H’s booth—the team shares their favorite moments and insights from a successful conference!

Connect with Jenny:

● Email: jenny@hedyandhopp.com

● LinkedIn: https://www.linkedin.com/in/jennybristow/

Connect with Mark:

● LinkedIn: https://www.linkedin.com/in/markbrandes/

Connect with Shelby:

● LinkedIn: https://www.linkedin.com/in/shelby-wanne/

Connect with Taylor:

● LinkedIn: https://www.linkedin.com/in/taylorfedderke/

SHSMD24 Speakers Mentioned

● Maria Belli, Sheppard Pratt: https://www.linkedin.com/in/maria-belli-773389143/

● Kristina Schiller Chaki, Sheppart Pratt: https://www.linkedin.com/in/kristina-schiller/

● Allison Vance, Regional One Health: https://www.linkedin.com/in/allisonvance/

● Jani Radhakrishhnan, Regional One Health: https://www.linkedin.com/in/janirad/

● Carley Cori (Weinstein), Stony Brook Medicine: https://www.linkedin.com/in/carleypweinstein/

● Breanne Taylor, The Kids Mental Health Foundation: https://www.linkedin.com/in/breanne-taylor-932403b/

● Donna Teach: https://www.linkedin.com/in/donnawteach/

If you enjoyed this episode we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

Epic is one of the leading electronic health record platforms, but did you know it can also help healthcare marketers gain deeper insights into their marketing efforts? In this episode, Jenny chats with Sam Seering, Product Manager of Cheers at Epic, about how healthcare organizations can use Epic’s CRM solution, Cheers, to better understand marketing impact and improve key performance indicators (KPIs).

What’s Discussed:

● An overview of marketing measurement possibilities within Cheers, including the tools available for healthcare marketers.

● Integration of scheduling features to track appointments from a variety of marketing channels such as search engine marketing.

● Utilization of Cheers for advanced analytics, allowing for a comprehensive view of patient engagement and the conversions from marketing efforts.

● Tracking patient outcomes throughout the marketing journey, enabling marketers to demonstrate the impact of their efforts.

● Different methods of attribution and how to merge Epic data with other marketing analytics.

● Compliance considerations, emphasizing the safety of using Epic’s data under existing Business Associate Agreements (BAAs).

● Future developments in the Cheers’ platform, including capacity-based marketing to specify appointment types and revenue tracking.

This conversation highlights the potential for healthcare systems to move beyond basic marketing metrics and understand the full ROI of their services through advanced technology.

Connect with Sam:

● LinkedIn: https://www.linkedin.com/in/samuel-seering-19172a52/

Connect with Jenny:

● Email: jenny@hedyandhopp.com

● LinkedIn: https://www.linkedin.com/in/jennybristow/

If you enjoyed this episode we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

In this week's episode, we’re giving you a sneak peek of what to expect from Hedy & Hopp at SHSMD Connections 2024, happening October 13-15 in Denver, CO. We're excited to be part of this event again this year and share how you can connect with us and attend our sessions!

What We Cover:

● H&H at Booth 1015: Come find us! Grab one of our coveted friendship bracelets and check out the art prints from our 2024 Artist in Residence, Katie Mertz. Look for the joy, and let's connect!

● Pre-Conference Workshop: Jenny Bristow and Mark Brandes will be hosting a hands-on session titled OK, But How Do I USE AI - AI 101. This session is a must for anyone tasked with understanding AI or for marketing professionals looking to stay ahead. (Note: separate ticket required.)

● HIPAA, FTC, and State Laws – What You Need to Know NOW – 2024 Edition!: Our highly anticipated privacy session, co-presented by Jenny Bristow and our client Jenny Bradley from Quartz Health Benefits, will cover critical updates on state laws, class action lawsuits, and compliance for marketers. This is an evolution of last year's session, diving deeper into the challenges and opportunities in 2024.

Even if you can’t attend SHSMD, the H&H team will be gathering key takeaways from the sessions and sharing them in a post-conference podcast. Stay tuned for that episode!

Connect with Jenny:

● Email: jenny@hedyandhopp.com

● LinkedIn: https://www.linkedin.com/in/jennybristow/

If you enjoyed this episode we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

Tips to maximize conference attendance. Topic our team is knee deep in. Conference prep. Thought it could be useful for those attending this fall or spring. How you can better prepare for the conference and maximize your attendance. For providers and payors. Hopefully it will give you 5 really solid tips to help you get everything you need out of the event.

1. Develop your goals. Make sure you know why are you are going and what success will look like. Networking? Maybe you are wanting to learn to walk away with some key insights? Maybe your goal is to speak next year and you want to see how folks do it and some key ways you want to show up as a speaker next year. Or to find a new vendor. Spend a moment and actually write down your goals. To revisit afterwards to hold yourself accountable.

2. Create personal brand strategy. This is why H&H’s events are so successful. Visuals are one of the key things. But also the way you show up or the way you make people feel. Strongly recommend a visual brand is part of that formula. Our brand is very bright blazers, cool shoes, handmade bright earrings. Some people remember and recognize.

3. Pre-Event Prep. Please don’t show up to an event without knowing which sessions you want to go to and speakers you want to listen to. Block out an afternoon and knock it out. Sessions are published in advance. Sometimes you can even preselect events. Or create your own separated document lining it out. Are there other organizatons like yours presenting? Vendor you are working with is speaking? Key tip - any speakers you plan to see speak connect with them on LinkedIn and reach out saying how excited you are. Do your homework and network.

4 - Never eat (or sit) alone. If you created and crafted a list of the kinds of organizations and people at the organizations you want to meet. Scan the conference to catch them. Even if you are drained, still sit by someone. Can result in a fun and delightful experience that may energize you.

5. Post-event Follow-up. What we do if always have a pen. Write on business cards. Some people don’t want to write on them but others do. Write what we talked about and follow up. Whether it is a podcast or a connection opportunity for them. Follow up with your promises. Give people a couple of days or a week before sending follow up since there is alot to catch up on.

Connect with Jenny: Email: jenny@hedyandhopp.com

LinkedIn: https://www.linkedin.com/in/jennybristow/

If you enjoyed this episode we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

In this week’s episode, we're joined by Jeremy Rogers, Executive Director of Digital Marketing and Experience at Indiana University Health, who brings nearly nine years of experience at the organization and a deep understanding of the evolving healthcare marketing landscape. We dive into a critical challenge many marketers face today: demand for healthcare services now far exceeds supply, requiring a strategic shift.

Key Discussion Points:

● Evolving Marketing Priorities: Marketing’s traditional focus on acquiring new patients has evolved due to longer wait times for patients. Marketers now need to manage patient expectations and maintain strong relationships throughout the patient journey.

● Redefining the Marketer’s Role: Today, marketers must continuously reassess their role and be the voice of the patient within their organizations. This means advocating for patient needs and adjusting messaging and tactics to align with new realities.

● Building Internal Relationships: Successful marketers work closely with operations, scheduling, and other internal teams to optimize every touchpoint along the patient journey—from appointment scheduling to post-care follow-up.

● Navigating Hybrid Work: Balancing in-person and remote work is essential for building strong internal relationships, especially with leaders and operational teams who are often on-site.

● Data-Driven Strategies for High Demand: Understanding access metrics and focusing on areas where patient care can be optimized is key to navigating the current challenges.

Connect with Jeremy:

● LinkedIn:https://www.linkedin.com/in/jeremyrogers/

Connect with Jenny:

● Email: jenny@hedyandhopp.com

● LinkedIn: https://www.linkedin.com/in/jennybristow/

If you enjoyed this episode we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.