Back from SHSMD Connections 2024 in Denver, CO, Jenny Bristow, Shelby Auer, Mark Brandes, and Taylor Fedderke from Hedy & Hopp share their key takeaways. They discuss the latest trends in AI and privacy, the strong audience engagement in Q&As, and why using data effectively remains a top priority in healthcare marketing.

They also highlight sessions on recruitment-focused marketing strategies, a basketball-themed initiative that improved KPIs like reducing harm events and patient stay times, and a creative healthcare heroes social media program.

From first-time attendees to catching up with old friends—and handing out fan favorite friendship bracelets and art prints at H&H’s booth—the team shares their favorite moments and insights from a successful conference!

Connect with Jenny:

● Email: jenny@hedyandhopp.com

● LinkedIn: https://www.linkedin.com/in/jennybristow/

Connect with Mark:

● LinkedIn: https://www.linkedin.com/in/markbrandes/

Connect with Shelby:

● LinkedIn: https://www.linkedin.com/in/shelby-wanne/

Connect with Taylor:

● LinkedIn: https://www.linkedin.com/in/taylorfedderke/

SHSMD24 Speakers Mentioned

● Maria Belli, Sheppard Pratt: https://www.linkedin.com/in/maria-belli-773389143/

● Kristina Schiller Chaki, Sheppart Pratt: https://www.linkedin.com/in/kristina-schiller/

● Allison Vance, Regional One Health: https://www.linkedin.com/in/allisonvance/

● Jani Radhakrishhnan, Regional One Health: https://www.linkedin.com/in/janirad/

● Carley Cori (Weinstein), Stony Brook Medicine: https://www.linkedin.com/in/carleypweinstein/

● Breanne Taylor, The Kids Mental Health Foundation: https://www.linkedin.com/in/breanne-taylor-932403b/

● Donna Teach: https://www.linkedin.com/in/donnawteach/

If you enjoyed this episode we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.