In this episode, Jenny is joined by Hedy & Hopp’s Account Manager, Shelby Auer, and Marketing Manager, Taylor Fedderke, to recap their time at HCIC24 in Austin. With its walkable venue downtown and amazing food, the conference provided a great setting to reconnect with peers and explore the latest industry trends.

They dive into key themes from the event, including the growing role of AI, how SEO continues to be a game-changer, and fresh approaches to reputation management. They also discuss how organizations are using data to improve provider finders, enhance consumer engagement, and streamline digital strategies, as well as the importance of building authentic brands and maximizing social media with AI tools.

Connect with Shelby: https://www.linkedin.com/in/shelby-wanne/

Connect with Taylor: https://www.linkedin.com/in/taylorfedderke/

Connect with Jenny:

•Email: jenny@hedyandhopp.com

•LinkedIn: https://www.linkedin.com/in/jennybristow/

If you enjoyed this episode we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

In this episode, Jenny Bristow, CEO of Hedy & Hopp, speaks with Drew Hardesty, CEO of Wonder Boy Media, about how AI is transforming video and image editing in healthcare marketing. They explore the innovative ways AI is helping marketers save time, enhance creativity, and improve efficiency in editing tasks.

Episode Highlights:

● AI in Art Generation vs. Editing: A distinction between AI art creation and AI-powered editing that enhances existing content.

● Photo Editing: AI tools in platforms like Canva and Adobe simplify tasks like background removal and denoising.

● AI’s Role in Video Editing: AI accelerates multi-camera edits and streamlines podcast production.

● The Human Touch: Creativity remains human-driven, with AI handling repetitive tasks.

● Privacy Considerations: A reminder to avoid uploading sensitive data into AI platforms.

If you're a marketer looking to make the most of AI in your editing process, this episode offers information on how to use these tools effectively—without compromising creativity or privacy.

Connect with Drew:

● LinkedIn: https://www.linkedin.com/in/drew-hardesty-wboy/

Connect with Jenny:

● Email: jenny@hedyandhopp.com

● LinkedIn: https://www.linkedin.com/in/jennybristow/

If you enjoyed this episode we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

In this episode, Jenny Bristow, CEO of Hedy & Hopp, is joined by Suzie Schmitt, Senior Digital Producer, to chat about creative solutions for data integration in marketing dashboards. Building on recent discussions about privacy and analytics at industry conferences, they discuss a workaround that enhances the reporting capabilities of data—while staying HIPAA compliant.

Additional Episode Highlights:

● Call Tracking Challenges: Using CallRail’s HIPAA-compliant product and the difficulties in accessing comprehensive reporting data.

● Identifying Essential Data: Determining which data fields are necessary for analysis while avoiding sensitive information.

● Secure Data Management: Managing API keys and maintaining compliance by operating within a secure environment.

● Enhancing Reporting Dashboards: Creative data integration can lead to more robust and informative marketing dashboards.

Connect with Suzie:

● LinkedIn: https://www.linkedin.com/in/suzie-schmitt/

Connect with Jenny:

● Email: jenny@hedyandhopp.com

● LinkedIn: https://www.linkedin.com/in/jennybristow/

If you enjoyed this episode we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.