Tips to maximize conference attendance. Topic our team is knee deep in. Conference prep. Thought it could be useful for those attending this fall or spring. How you can better prepare for the conference and maximize your attendance. For providers and payors. Hopefully it will give you 5 really solid tips to help you get everything you need out of the event.

1. Develop your goals. Make sure you know why are you are going and what success will look like. Networking? Maybe you are wanting to learn to walk away with some key insights? Maybe your goal is to speak next year and you want to see how folks do it and some key ways you want to show up as a speaker next year. Or to find a new vendor. Spend a moment and actually write down your goals. To revisit afterwards to hold yourself accountable.

2. Create personal brand strategy. This is why H&H’s events are so successful. Visuals are one of the key things. But also the way you show up or the way you make people feel. Strongly recommend a visual brand is part of that formula. Our brand is very bright blazers, cool shoes, handmade bright earrings. Some people remember and recognize.

3. Pre-Event Prep. Please don’t show up to an event without knowing which sessions you want to go to and speakers you want to listen to. Block out an afternoon and knock it out. Sessions are published in advance. Sometimes you can even preselect events. Or create your own separated document lining it out. Are there other organizatons like yours presenting? Vendor you are working with is speaking? Key tip - any speakers you plan to see speak connect with them on LinkedIn and reach out saying how excited you are. Do your homework and network.

4 - Never eat (or sit) alone. If you created and crafted a list of the kinds of organizations and people at the organizations you want to meet. Scan the conference to catch them. Even if you are drained, still sit by someone. Can result in a fun and delightful experience that may energize you.

5. Post-event Follow-up. What we do if always have a pen. Write on business cards. Some people don’t want to write on them but others do. Write what we talked about and follow up. Whether it is a podcast or a connection opportunity for them. Follow up with your promises. Give people a couple of days or a week before sending follow up since there is alot to catch up on.

Connect with Jenny: Email: jenny@hedyandhopp.com

LinkedIn: https://www.linkedin.com/in/jennybristow/

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