Epic is one of the leading electronic health record platforms, but did you know it can also help healthcare marketers gain deeper insights into their marketing efforts? In this episode, Jenny chats with Sam Seering, Product Manager of Cheers at Epic, about how healthcare organizations can use Epic’s CRM solution, Cheers, to better understand marketing impact and improve key performance indicators (KPIs).

What’s Discussed:

● An overview of marketing measurement possibilities within Cheers, including the tools available for healthcare marketers.

● Integration of scheduling features to track appointments from a variety of marketing channels such as search engine marketing.

● Utilization of Cheers for advanced analytics, allowing for a comprehensive view of patient engagement and the conversions from marketing efforts.

● Tracking patient outcomes throughout the marketing journey, enabling marketers to demonstrate the impact of their efforts.

● Different methods of attribution and how to merge Epic data with other marketing analytics.

● Compliance considerations, emphasizing the safety of using Epic’s data under existing Business Associate Agreements (BAAs).

● Future developments in the Cheers’ platform, including capacity-based marketing to specify appointment types and revenue tracking.

This conversation highlights the potential for healthcare systems to move beyond basic marketing metrics and understand the full ROI of their services through advanced technology.

Connect with Sam:

● LinkedIn: https://www.linkedin.com/in/samuel-seering-19172a52/

Connect with Jenny:

● Email: jenny@hedyandhopp.com

● LinkedIn: https://www.linkedin.com/in/jennybristow/

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