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Live From ... HCIC

By: Touch Point Media
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  • Summary

  • Live From...HCIC is a podcast series bringing you front-row insights from the healthcare industry's brightest minds. This twelve-part series delves into the heart of the trends impacting health systems with leading experts, senior executives, and thought leaders, as recorded live at the HealthCare Internet Conference in November 2023. This series is brought to you by Greystone.Net, Bowstring Studios, and Touch Point Media. Listen in as we hear from industry leaders on the latest innovative strategies and efforts that are shaping our industry.
    2024
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Episodes
  • Episode 12: Dean Browell on Behavioral Insights in Healthcare Marketing

    Episode 12: Dean Browell on Behavioral Insights in Healthcare Marketing
    May 17 2024
    In Episode 12 of "Live from HCI 2023," Dean Browell, Chief Behavioral Officer at Feedback, brings a fresh perspective to healthcare marketing with his unique blend of behavioral science and social media expertise. With 14 years at Feedback, Dean emphasizes the importance of understanding patient and workforce experiences through social listening, going beyond mere brand mentions to an anthropological study of conversations. He stresses the need for healthcare organizations to move away from navel-gazing and towards truly understanding the lived experiences of those they serve. Dean's approach challenges healthcare marketers to critically evaluate how their brand is perceived and discussed in public forums, ultimately aligning their value proposition with the real experiences of patients and staff. This podcast is a must-listen for those seeking to deepen their understanding of modern healthcare marketing strategies.
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    21 mins
  • Episode 11: Harnessing AI in Healthcare Marketing

    Episode 11: Harnessing AI in Healthcare Marketing
    May 10 2024
    In Episode 11 of "Live from HCIC 2023," James Gardner, Director at OHO Interactive, explores the promising role of generative AI in healthcare marketing. James, with a background in both consumer and healthcare marketing, shares insights on how AI, particularly in content creation, can boost productivity and effectiveness in marketing communications. He discusses the balance between excitement and caution in adopting AI, emphasizing its potential to enhance marketing efforts while acknowledging the need for careful consideration of pitfalls. James provides practical examples, such as the use of Grammarly Go for writing assistance and Zoom AI for meeting efficiency, illustrating AI's transformative impact on healthcare marketing tasks. This episode is a valuable resource for healthcare marketers looking to harness AI's capabilities to optimize their strategies and workflows.
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    22 mins
  • Episode 10: Uniting Digital Strategy in Healthcare

    Episode 10: Uniting Digital Strategy in Healthcare
    May 3 2024
    In Episode 10 of "Live from HCIC 2023," Rose Glenn, Chief Communications and Marketing Officer at Michigan Medicine, shares her extensive experience in integrating digital strategies into healthcare marketing. With over 30 years in executive roles, Rose discusses the evolution from isolated departmental websites to a unified digital presence, emphasizing the importance of collaboration across departments, especially between marketing and IT. She highlights the pivotal role of data and user experience research in driving strategic decisions and the necessity of change management in digital transformation. Rose's approach demonstrates how marketing in healthcare can significantly impact patient engagement and operational efficiency by focusing on a unified digital strategy and the importance of adapting to evolving technological trends.
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    21 mins
Marketing Economics
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