• Episode 12: Dean Browell on Behavioral Insights in Healthcare Marketing

  • May 17 2024
  • Length: 21 mins
  • Podcast

Episode 12: Dean Browell on Behavioral Insights in Healthcare Marketing cover art

Episode 12: Dean Browell on Behavioral Insights in Healthcare Marketing

Listen for free

View show details

  • Summary

  • In Episode 12 of "Live from HCI 2023," Dean Browell, Chief Behavioral Officer at Feedback, brings a fresh perspective to healthcare marketing with his unique blend of behavioral science and social media expertise. With 14 years at Feedback, Dean emphasizes the importance of understanding patient and workforce experiences through social listening, going beyond mere brand mentions to an anthropological study of conversations. He stresses the need for healthcare organizations to move away from navel-gazing and towards truly understanding the lived experiences of those they serve. Dean's approach challenges healthcare marketers to critically evaluate how their brand is perceived and discussed in public forums, ultimately aligning their value proposition with the real experiences of patients and staff. This podcast is a must-listen for those seeking to deepen their understanding of modern healthcare marketing strategies.
    Show More Show Less
Marketing Economics
Show More Show Less

What listeners say about Episode 12: Dean Browell on Behavioral Insights in Healthcare Marketing

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.