• Episode 10: Uniting Digital Strategy in Healthcare

  • May 3 2024
  • Length: 21 mins
  • Podcast

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Episode 10: Uniting Digital Strategy in Healthcare

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  • Summary

  • In Episode 10 of "Live from HCIC 2023," Rose Glenn, Chief Communications and Marketing Officer at Michigan Medicine, shares her extensive experience in integrating digital strategies into healthcare marketing. With over 30 years in executive roles, Rose discusses the evolution from isolated departmental websites to a unified digital presence, emphasizing the importance of collaboration across departments, especially between marketing and IT. She highlights the pivotal role of data and user experience research in driving strategic decisions and the necessity of change management in digital transformation. Rose's approach demonstrates how marketing in healthcare can significantly impact patient engagement and operational efficiency by focusing on a unified digital strategy and the importance of adapting to evolving technological trends.
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Marketing Economics
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