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touch point podcast

By: touch point media
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  • Summary

  • touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
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Episodes
  • TP390: ICYMI - The Evolving Needs of Data in Healthcare

    TP390: ICYMI - The Evolving Needs of Data in Healthcare
    Jul 3 2024
    Data is critical to any organization in order to support decision-making and measuring success. In this episode, hosts Reed Smith and Chris Boyer discuss how developing a good data strategy is the underpinning of any successful digital transformation, experience or innovation strategy. They also reflect on the changing responsibilities of the Chief Data Officer over the years, and share myths related to data management. Mentions from the Show: Is Your Healthcare Organization Ready for the Next Step in Digital Transformation? It's Time for a Third Generation of the Chief Data Officer Four Myths About Digital Transformation And How To Debunk Them By Modernizing At The Data Layer Reed Smith on LinkedIn Chris Boyer on LinkedIn Reed Smith on Threads Chris Boyer on Threads Chris Boyer website Learn more about your ad choices. Visit megaphone.fm/adchoices
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    44 mins
  • TP389: The Digital Differences Between Leaders and Laggards

    TP389: The Digital Differences Between Leaders and Laggards
    Jun 26 2024
    As health systems increasingly adopt digital technologies, the gap between leading innovators and lagging adopters is becoming more pronounced. In this episode, hosts Reed Smith and Chris Boyer share characteristics that distinguish the two. They are then joined by Ben Dillon, who shares findings and insights from Geonetric’s most recent 2024 Healthcare Digital Marketing Trends Survey. Mentions from the show: The Great Digital Divide: Leaders vs. Laggards 3 differences between digital leaders and laggards Rewired and running ahead: Digital and AI leaders are leaving the rest behind Ben Dillon on LinkedIn Geonetric.com 2024 Healthcare Digital Marketing Trends Survey Learn more about your ad choices. Visit megaphone.fm/adchoices
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    57 mins
  • TP388: Personalization and Provider Data Management

    TP388: Personalization and Provider Data Management
    Jun 19 2024
    The modern healthcare consumer expects a personalized experience, but many health systems struggle to meet these expectations. In this week's episode, Chris Boyer and Reed Smith discuss the current state of personalization in healthcare and explore why these strategies often fall short. They are joined by Keir Bradshaw of Merge, who shares his insights on how health systems can enhance personalization through a Provider Data Management solution Mentions from the show: What is personalization? - Sitecore Guide to marketing personalization — benefits, examples, and more - Adobe Experience Cloud Personalizing Healthcare Marketing Personalization in healthcare is broken: Introducing the ‘user-forward’ paradigm Keir Bradshaw on LinkedIn Merge Marketing Agency Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr and 4 mins
Marketing Hygiene & Healthy Living Economics Politics & Government
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