Selling War

Spring 1983: it seemed that one of the most startling discoveries of the century had been made, and that one of the world's most sought after documents had finally come to light - the private diaries of Adolf Hitler. What followed was a fiasco of fakery, greed, the duping of experts, and the exchange of extraordinary sums of money for worldwide publishing rights. But that was just the beginning of the story....

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of Ps used by marketers - pricing, promotion, publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable.

In Hate Crime Hoax, professor Wilfred Reilly examines over 100 widely publicized incidents of so-called hate crimes that never actually happened. With a critical eye and attention to detail, Reilly debunks these fabricated incidents - many of them alleged to have happened on college campuses - and explores why so many Americans are driven to fake hate crimes. We're not experiencing an epidemic of hate crimes, Reilly concludes - but we might be experiencing an unprecedented epidemic of hate crime hoaxes.

Smart, competent, and capable people are rare and in high demand. Every organization-from commercial enterprises, healthcare, non-profit, sports, education, to the military-is in an outright battle to recruit and retain these bright and talented people. Fanatical Military Recruiting begins where the Recruiting and Retention colleges of the various branches of the military leave off. It is an advanced, master's level training resource designed specifically for the unique demands of Military Recruiting.

Navy Ace pilot and TOPGUN instructor Bill Driscoll demonstrates how his own life-or-death aerial dogfights - and the preparation for them - can help guide high-risk corporate decisions. Interviews with over 200 senior executives and 26 Ace pilots, as well as strategies from Driscoll's own highly successful second career in commercial real estate, reinforce the consistent patterns underlying exceptional performance under pressure.

This book shines a light on the war you face as an elite, high-producing B2B salesman and gives you a path to dominate your marketplace without sacrificing your body, your marriage, your children, or your soul. The Sales War not only confirms that you are not alone as a B2B salesman or entrepreneur in this fight, but also will equip you with an arsenal of new weapons. This book is a journey for those who are ready to wake up, take action, and dominate in every area of life. This is a book about fighting back and winning the Sales War.

Here's a biographical profile of Henry J. Kaiser, a great industrialist and philanthropist who had a profound impact on America's ability to prevail in World War II. People tend to regard the great American titans of the past as robber barons, men who made their fortunes off the backs of the oppressed, flaunting laws and living like nabobs while others had to scratch for a living.