Purple Cow
Transform Your Business by Being Remarkable
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Purple Cow
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Narrated by:
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Seth Godin
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By:
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Seth Godin
About this listen
Brought to you by Penguin.
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of Ps used by marketers - pricing, promotion, publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.
Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new best seller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
©2020 Seth Godin (P)2020 Penguin AudioWhat listeners say about Purple Cow
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Jayde
- 05-09-2021
Loved it. Easy to follow, simple but remarkable!
Easy to listen to, great ideas and would absolutely recommend. Be remarkable and do it!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Sonia Molina
- 30-08-2021
Remarkable book
if you want to succeed with your business idea, well stablished company or be at the top of your professional career, this is the book for you :)
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Dan Egglestone
- 07-04-2024
Good book with marketing ideas
Short and sweet with 3 hours run time. Talking about how traditional marketing doesn’t work but at the same time how you break through in a world where there is so much noise. Good takeaways for sure
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Gregory J.
- 15-03-2022
Be Remarkable!
Although this is the summary sentiment of this entire work, it's worth having this important message reinforced by way of examples, justification, explanation, warnings and anecdotes. A simple summary just doesn't do justice to the gravity of the message. Add this work to your arsenal.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 13-05-2021
loved it
Ask why not?
1. Don't be boring
2. Safe is risky
3. Design rules now
4. Very good is bad
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Rachel Dunn
- 02-10-2022
This is a book to read over and over
I love everything about this book. I’ve read it many times since it’s release. Time to work on my own purple cow.
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Darius Mendoza
- 24-07-2023
Always easy to understand
Seth is easy to get, great to listen to and use in what is important to you.
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Overall2 out of 5 stars
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Performance2 out of 5 stars
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Story2 out of 5 stars
- Jag
- 01-01-2023
Very low on value and high on sloganeering
Very disappointed as I have lot of respect for the author. The summary of the message in the book is, essentially…. for success in market, build remarkable products and find early adopters…
Also, Includes multiple random examples, that lack context, and unnecessary slogans to drum up emotions.
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