Customer Science
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What Your Customer Wants and Can’t Tell You
- Unlocking Consumer Decisions with the Science of Behavioral Economics
- By: Melina Palmer
- Narrated by: Rachel Perry
- Length: 8 hrs and 12 mins
- Unabridged
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This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.
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What Your Customer Wants and Can’t Tell You
- Unlocking Consumer Decisions with the Science of Behavioral Economics
- Narrated by: Rachel Perry
- Length: 8 hrs and 12 mins
- Release date: 11-05-2021
- Language: English
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This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book....
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Non-member price: $24.99 or 1 Credit
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Personalized
- Customer Strategy in the Age of AI
- By: Mark Abraham, David C. Edelman
- Narrated by: Christopher Douyard
- Length: 8 hrs and 12 mins
- Unabridged
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Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization. Personalized is a playbook for delivering true personalization at scale. With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.
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Personalized
- Customer Strategy in the Age of AI
- Narrated by: Christopher Douyard
- Length: 8 hrs and 12 mins
- Release date: 05-11-2024
- Language: English
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Consumers want personalized experiences, but few companies are rising to the challenge. To be done effectively, personalization must be a critical element of an organization's strategy.
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#1 in Customer Service
- The Complete Adventures of Tom Stranger
- By: Larry Correia
- Narrated by: Adam Baldwin, Larry Correia
- Length: 8 hrs and 34 mins
- Original Recording
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Whether he’s underwriting for an overlord, or wearing a pocket protector in a pocket universe, Tom Stranger has just one policy: providing Quality Customer Service. No alien menace is too menacing, no galactic rift too rifty for the multiverse’s most-trusted Interdimensional Insurance Agent in these three brand-new adventures and two classic escapades.
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Rubbish attempt at funny
- By Christopher Edwards on 15-08-2022
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#1 in Customer Service
- The Complete Adventures of Tom Stranger
- Narrated by: Adam Baldwin, Larry Correia
- Series: The Adventures of Tom Stranger, Interdimensional Insurance Agent
- Length: 8 hrs and 34 mins
- Release date: 21-11-2019
- Language: English
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No alien menace is too menacing, no galactic rift too rifty for the multiverse’s most-trusted Interdimensional Insurance Agent in these three brand-new adventures and two classic escapades....
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Non-member price: $27.99 or 1 Credit
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AI for Marketing and Product Innovation
- Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
- By: A.K. Pradeep, Andrew Appel, Stan Sthanunathan
- Narrated by: Graham Rowat
- Length: 6 hrs and 53 mins
- Unabridged
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AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".
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AI for Marketing and Product Innovation
- Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
- Narrated by: Graham Rowat
- Length: 6 hrs and 53 mins
- Release date: 26-02-2019
- Language: English
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AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell....
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The Customer Loyalty Loop
- The Science Behind Creating Great Experiences and Lasting Impressions
- By: Noah Fleming
- Narrated by: Walter Dixon
- Length: 5 hrs and 50 mins
- Unabridged
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How do you grow a truly sustainable business in the hypercompetitive 21st century? By using the practical, psychology-based strategies in this book to dive into the mind of your customer and enhance your business's customer experience by creating "buying loops" that keep your customers coming back for more. The Customer Loyalty Loop includes proven, science-backed secrets for building legions of loyal customers who will become evangelists for your business, buy from you repeatedly, and actually enjoy doing business with you.
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The Customer Loyalty Loop
- The Science Behind Creating Great Experiences and Lasting Impressions
- Narrated by: Walter Dixon
- Length: 5 hrs and 50 mins
- Release date: 15-11-2016
- Language: English
- How do you grow a truly sustainable business in the hypercompetitive 21st century? By using the practical, psychology-based strategies in this book to dive into the mind of your customer....
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When Machines Become Customers
- Ready or Not, AI Enabled Non-Human Customers Are Coming to Your Business. How You Adapt Will Make or Break Your Future
- By: Don Scheibenreif, Mark Raskino
- Narrated by: Don Scheibenreif, Mark Raskino, Daryl Plummer
- Length: 7 hrs and 51 mins
- Unabridged
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For thousands of years, customers have been individual humans, families or organizations. But soon, generative AI enabled software and hardware machines will start to act as customers. First they will shop for us, later they will act for themselves. You can’t take them to dinner, and they won’t fall for your slogans, but they might help grow your market – if you know how. Companies are already being called on the phone by software that sounds like a person. Cars will buy their own fuel and tires. That smart speaker in every home can become the housekeeper and shopper for the family it serves.
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When Machines Become Customers
- Ready or Not, AI Enabled Non-Human Customers Are Coming to Your Business. How You Adapt Will Make or Break Your Future
- Narrated by: Don Scheibenreif, Mark Raskino, Daryl Plummer
- Length: 7 hrs and 51 mins
- Release date: 11-04-2024
- Language: English
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For thousands of years, customers have been individual humans, families or organizations. But soon, generative AI enabled software and hardware machines will start to act as customers. First they will shop for us, later they will act for themselves.
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Empathy in Action
- How to Deliver Great Customer Experiences at Scale
- By: Tony Bates, Dr. Natalie Petouhoff
- Narrated by: Jennifer Jill Araya
- Length: 9 hrs and 53 mins
- Unabridged
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By using strategies and technologies as the flywheel to orchestrate systems of listening, understanding, and predicting, as well as taking action and learning from those interactions at scale, businesses can easily put the customer and employee first, not only meet the ever-changing customer and employee expectations, but also leapfrog their competition. They predict empathy is the next frontier in technology. This book is aimed at sparking an industry-wide conversation about how exponential technologies like AI and cloud can enable a more empathetic world.
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Empathy in Action
- How to Deliver Great Customer Experiences at Scale
- Narrated by: Jennifer Jill Araya
- Length: 9 hrs and 53 mins
- Release date: 25-08-2023
- Language: English
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A bold new look at how technology can become a force multiplier to deliver more empathy and integrate deeper, more personalized human connections into everyday business interactions at scale....
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Gravitational Marketing
- : The Science of Attracting Customers
- By: Jimmy Vee, Joel Bauer, Travis Miller
- Narrated by: Travis Miller
- Length: 6 hrs and 18 mins
- Unabridged
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Wouldn't it be great if you could just sit there on your duff while customers came to you - with no need for cold-calling, prospecting, hard-selling, or flat-out begging for business? Too bad it doesn't work that way in the real world. Or does it?
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Gravitational Marketing
- : The Science of Attracting Customers
- Narrated by: Travis Miller
- Length: 6 hrs and 18 mins
- Release date: 17-06-2009
- Language: English
- Wouldn't it be great if you could just sit there on your duff while customers came to you - with no need for cold-calling, prospecting, hard-selling, or flat-out begging for business....
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The Science of Customer Connections
- Manage Your Message to Grow Your Business
- By: Jim Karrh PhD, Dorie Clark - foreword
- Narrated by: Jim Karrh PhD, Joyce Bean
- Length: 5 hrs and 28 mins
- Unabridged
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The vast majority of word of mouth happens offline, in everyday conversations. In The Science of Customer Connections, Karrh offers simple concepts plus practical guidance for individual professionals, teams, and complex organizations to be part of those conversations in ways that grow their business.
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The Science of Customer Connections
- Manage Your Message to Grow Your Business
- Narrated by: Jim Karrh PhD, Joyce Bean
- Length: 5 hrs and 28 mins
- Release date: 01-09-2019
- Language: English
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Engaging, practical, and immediately useful for any business and its messengers on how to talk about their business and connect with their customers....
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Odd Jobs
- Fright Club!
- By: Brigitte Henry Cooper
- Narrated by: Brooke Blanchard
- Length: 30 mins
- Unabridged
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After losing her parents, Ella moves to Windy Hollow to live with her Great Aunt Raven. Her days are kept busy by a series of neighborhood odd jobs assigned to her by the mysterious matriarch. The tasks seem simple: run a register here, stock a shelf there. However, as with everything in Windy Hollow, things are not always as they appear!
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Odd Jobs
- Fright Club!
- Narrated by: Brooke Blanchard
- Length: 30 mins
- Release date: 20-06-2023
- Language: English
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After losing her parents, Ella moves to Windy Hollow to live with her Great Aunt Raven. Her days are kept busy by a series of neighborhood odd jobs assigned to her by the mysterious matriarch....
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Mr. Shmooze
- The Art and Science of Selling Through Relationships
- By: Richard Abraham
- Narrated by: Peter Ganim
- Length: 2 hrs and 55 mins
- Unabridged
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Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople. Selling, in its most exquisite form, is not about "taking", nor is it about "persuading". Selling, believe it or not, is about "giving". Mr. Shmooze gives for a living. He starts by listening and he quickly comes to understand what people really need. His customers love him because he gives more than he takes. They trust him because he is passionate about their interests.
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Mr. Shmooze
- The Art and Science of Selling Through Relationships
- Narrated by: Peter Ganim
- Length: 2 hrs and 55 mins
- Release date: 09-07-2020
- Language: English
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Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople. Selling, in its most exquisite form, is not about "taking", nor is it about "persuading". Selling, believe it or not, is about "giving"....
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Non-member price: $22.99 or 1 Credit
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Winning Her Business
- How to Transform the Customer Experience for the World’s Most Powerful Consumers
- By: Bridget Brennan
- Narrated by: Lisa Wright
- Length: 4 hrs and 19 mins
- Unabridged
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In Winning Her Business, Bridget Brennan, advisor to some of the world’s biggest brands and businesses, provides a road map for selling in a world dominated by the rise of women’s economic power.
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Winning Her Business
- How to Transform the Customer Experience for the World’s Most Powerful Consumers
- Narrated by: Lisa Wright
- Length: 4 hrs and 19 mins
- Release date: 05-03-2019
- Language: English
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Bridget Brennan, CEO of Female Factor, shows listeners how to win sales and grow market share by creating a customer experience that appeals to the most powerful consumers: women....
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Customer Data and Privacy
- The Insights You Need from Harvard Business Review (HBR Insights Series)
- By: Harvard Business Review
- Narrated by: Christopher Grove, Janet Metzger
- Length: 2 hrs and 56 mins
- Unabridged
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Customer Data and Privacy: The Insights You Need from Harvard Business Review will help you understand the tangled interdependencies and complexities and develop strategies that allow your company to be good stewards, collecting, using, and storing customer data responsibly.
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Customer Data and Privacy
- The Insights You Need from Harvard Business Review (HBR Insights Series)
- Narrated by: Christopher Grove, Janet Metzger
- Series: HBR Insights Series
- Length: 2 hrs and 56 mins
- Release date: 22-09-2020
- Language: English
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Customer Data and Privacy: The Insights You Need from Harvard Business Review will help you understand the tangled interdependencies and complexities and develop strategies that allow your company to be good stewards, collecting, using, and storing customer data responsibly....
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Start Your Own Event Planning Business
- Your Step-By-Step Guide to Success, 4th Edition
- By: The Staff of Entrepreneur Media Inc., Cheryl Kimball
- Narrated by: Lisa Flanagan
- Length: 5 hrs and 26 mins
- Unabridged
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Take your passion for event planning to the next level with in-the-trenches advice and tools you need to start, run, and grow a successful business. From writing a solid contract to finding reliable vendors, our experts help you identify your niche, teach you how to scout potential clients, evaluate the competition, market your business, and more.
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Start Your Own Event Planning Business
- Your Step-By-Step Guide to Success, 4th Edition
- Narrated by: Lisa Flanagan
- Length: 5 hrs and 26 mins
- Release date: 30-10-2018
- Language: English
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Take your passion for event planning to the next level with advice and tools you need to start, run, and grow a successful business. From writing a solid contract to finding reliable vendors, our experts help you identify your niche, teach you how to scout potential clients, and more....
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The Business Solution to Poverty
- Designing Products and Services for Three Billion New Customers
- By: Paul Polak, Mal Warwick
- Narrated by: William Hughes
- Length: 7 hrs and 18 mins
- Unabridged
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The nearly three billion people living on two dollars a day are not just the world’s greatest challenge - they represent an extraordinary market opportunity. The key is what Paul Polak and Mal Warwick call Zero-Based Design: starting from scratch to create innovative products and services tailored for the very poor, armed with a thorough understanding of what they really want and need, and driven by what Polak and Warwick call "the ruthless pursuit of affordability". Polak has been doing this work for years, and Warwick has extensive experience in both business and philanthropy.
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The Business Solution to Poverty
- Designing Products and Services for Three Billion New Customers
- Narrated by: William Hughes
- Length: 7 hrs and 18 mins
- Release date: 09-09-2013
- Language: English
- The nearly three billion people living on two dollars a day are not just the world’s greatest challenge - they represent an extraordinary market opportunity....
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The Art and Science of Delivering Superior Customer Service
- The Art of Selling Rocket Science, Volume 3
- By: Charles McIntyre, Harold Glaser
- Narrated by: Charles McIntyre, Harold Glaser
- Length: 2 hrs and 48 mins
- Unabridged
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The Art of Selling Rocket Science is a rare series of books written specifically for sales and marketing of technical services, including engineering, architecture, construction, applied science, information technology, and management consulting. These books support our main theme that the marketing and sales of complex, technical services are distinctly different from simpler consumer services. The professionals who provide these services earn their livings by developing solutions to complex problems, yet are also asked to participate in selling their services to customers.
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The Art and Science of Delivering Superior Customer Service
- The Art of Selling Rocket Science, Volume 3
- Narrated by: Charles McIntyre, Harold Glaser
- Length: 2 hrs and 48 mins
- Release date: 03-07-2020
- Language: English
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The Art of Selling Rocket Science is a rare series of books written specifically for sales and marketing of technical services, including engineering, architecture, construction, applied science, information technology, and management consulting....
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How to Handle Cranky Customer Problems Using Behavioral Science
- By: Jennifer Hancock
- Narrated by: Jennifer Hancock
- Length: 43 mins
- Unabridged
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Without customers, we don’t have a business. But what can, or should, we do if one of our customers is cranky? Answer: Learn why people behave how they do and how you can respond so that you can be happier and more effectively help solve your customer’s problems without getting pulled into their drama, whatever that is.
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How to Handle Cranky Customer Problems Using Behavioral Science
- Narrated by: Jennifer Hancock
- Length: 43 mins
- Release date: 26-11-2018
- Language: English
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Learn why people behave how they do and how you can respond so that you can be happier and more effectively help solve your customer’s problems without getting pulled into their drama....
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Waiting for Your Cat to Bark?
- Persuading Customers When They Ignore Marketing
- By: Bryan Eisenberg, Jeffrey Eisenberg
- Narrated by: Van Tracy
- Length: 8 hrs and 13 mins
- Unabridged
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Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models. At the same time, emerging media have created an unprecedented opportunity for businesses to redefine how they communicate with customers by leveraging the power of increasingly interconnected media channels.
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Waiting for Your Cat to Bark?
- Persuading Customers When They Ignore Marketing
- Narrated by: Van Tracy
- Length: 8 hrs and 13 mins
- Release date: 10-01-2023
- Language: English
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Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models....
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Just Another Customer
- By: Abigail Fero
- Narrated by: Errika Mason
- Length: 1 hr and 16 mins
- Unabridged
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She's tied to the shop for a crime she didn't do, serving customers their wishes and nightmares, searching for the three missing puzzle pieces as she does so. Though it may take her years, she's determined to win her freedom before she becomes just another unwitting customer.
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Just Another Customer
- Narrated by: Errika Mason
- Length: 1 hr and 16 mins
- Release date: 18-12-2013
- Language: English
- She's tied to the shop for a crime she didn't do, serving customers their wishes and nightmares, searching for the three missing puzzle pieces as she does so....
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The Flagship Experience
- How AI and Software-Defined Vehicles Will Revolutionize the Automotive Customer Experience
- By: Evangelos Simoudis
- Narrated by: Eric Burgher
- Length: 6 hrs and 7 mins
- Unabridged
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Megatrends such as climate change, urbanization, new work practices, and aging populations are starting to impact how we move and how we transport goods, as well as the decisions we make about consumer transportation and logistics. The Flagship Experience discusses how Software-Defined Vehicles and AI will enable automakers, transportation providers, and transportation planners to reimagine the mobility customer experience, and presents a framework for implementing it.
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The Flagship Experience
- How AI and Software-Defined Vehicles Will Revolutionize the Automotive Customer Experience
- Narrated by: Eric Burgher
- Length: 6 hrs and 7 mins
- Release date: 19-03-2024
- Language: English
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Megatrends such as climate change, urbanization, new work practices, and aging populations are starting to impact how we move and how we transport goods, as well as the decisions we make about consumer transportation and logistics.
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