Mark Abraham
AUTHOR

Mark Abraham

Business & Careers
Tap the gear icon above to manage new release emails.
Mark is a Managing Director & Senior Partner at Boston Consulting Group (BCG) and the founder of the company's Personalization business, which he has built into a global team of more than 1,000 agile marketers, data scientists, engineers, and martech experts. Mark’s passion is bringing together disparate capabilities across different parts of an organization to drive innovation and results. It is how he and his team have accelerated the Personalization and AI efforts of more than a hundred iconic brands (including Starbucks, The Home Depot, and Google) and built some of BCG’s largest ventures and AI platforms, including Fabriq for Personalization. Currently, Mark leads BCG’s North American Marketing, Sales & Pricing practice and is re-energizing the growth and development of talent in what is one of the company's largest regional practices. A dedicated father of two, Mark lives with his boys and his partner Jason in the Pacific Northwest. His stories and photographs from their off-the-grid treks speak to his love of adventure, the outdoors, and special family time.
Read more Read less

Try Audible membership today. Start enjoying the benefits.

Try Audible for free with an audiobook of your choice.
Try Premium Plus free
Automatically renews at AUD $16.45/mo after 30 days. Cancel anytime.

Most Popular

Product list
  • Personalized cover art

    Non-member price: $24.99 or 1 Credit

    Sale price: $24.99 or 1 Credit

    Try for $0.00