Showing results by publisher "Penguin Audio" in Creativity

In a world engineered for the verbal thinker, those of us with a visual brain can often be overlooked and underestimated. In this landmark book, international bestselling author and activist Temple Grandin transforms our understanding of how our brains are wired differently. Bringing together cutting-edge research and her own experience as a visual thinker, Grandin reveals a ground-breaking new approach to revolutionizing modern structures such as education, health and media so that they equally serve people with all kinds of minds.

In the international best seller The Power of Habit, Pulitzer Prize-winning journalist Charles Duhigg explained why we do what we do. In Smarter Faster Better, he applies the same relentless curiosity, rigorous reporting and rich storytelling to explain how we can get better at the things we do. The result is a groundbreaking exploration of the science of productivity.

Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work.

If you've ever experienced the blissful feeling of being fully immersed in a project, of ideas come to you naturally, or of getting lost in thought when cooking, playing music, or dancing, then you've accessed the flow state. Sometimes we stumble into it by accident, but what if you could access and unlock the healing properties of the flow state whenever you need it? Dr. Julia F. Christensen shows us how we can use the arts to alter our emotional state, tap into our ability to focus, release our creativity and improve our overall wellbeing.

How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time.

No one knows more about how to be creative than former Python and Fawlty Towers creator John Cleese. In this handy and often amusing guide he offers insights into his creative process and how you can come up with ideas, refine them and finally put them into action. Throughout, not only does he give immensely helpful practical advice, but he explains what is going on in our minds as look for inspiration or grapple to improve an idea. Learn at the feet of the master.

Seven powerful brain hacks to access high energy thinking in a low energy thinking world, and find greater focus, creativity, productivity and passion - from Harvard and MIT scientist Jeffery Karp. Understanding that switching off or hiding away from the realities of the modern world is not practical, innovative Harvard and MIT scientist Jeffery Karp has found another even more powerful way to access high energy thinking with the help of his seven brain hijacks, or Library of Ignition Tools (LIT), to fire up your brain, focus and achieve your best work.

For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.

You want to make better decisions. You want to be right more of the time professionally and personally. However, being more right consistently is a hard problem because the world is such a complex, evolving place. How do you navigate this complexity? Mental models are decision-making tools that guide our perception of the world and our behaviour in it. They help us understand life, make decisions and solve problems. The best models help us make intelligent investments, develop groundbreaking technologies and even travel to outer space.

Whether you're 20, 40, 60 or older, many of us are still looking for an answer to that perennial question: 'what do I want to be when I grow up?' In Designing Your Life, Silicon Valley design innovators Bill Burnett and Dave Evans use their expertise to help you work out what you want - and how to get it. Their phenomenally successful Life Design course has been tried and tested by thousands of people, from students to midcareer professionals to retirees contemplating whole new futures.

According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.

Pirates didn't just break the rules, they rewrote them. They didn't just reject society, they reinvented it. Pirates didn't just challenge the status quo, they changed everyfuckingthing. Pirates faced a self-interested establishment, a broken system, industrial-scale disruption and an uncertain future. Sound familiar? Be More Pirate unveils the innovative strategies of golden age pirates, drawing parallels between the tactics and teachings of legends like Henry Morgan and Blackbeard with modern rebels like Elon Musk, Malala and Banksy.

In the 10 years since the publication of her beloved, groundbreaking Encyclopedia of an Ordinary Life, number-one New York Times best-selling author Amy Krouse Rosenthal has been quietly tinkering away. Using her distinct blend of nonlinear narrative, wistful reflections, and insightful wit, she has created a modest but mighty new work.

In My Morning Routine, talented creatives and successful businesspeople share their secrets to unlocking greater energy, focus and calm - starting first thing in the morning. For example, Arianna Huffington describes how she silences the 'bad roommate' of self-doubt every morning; Google's M. G. Siegler reveals why he religiously drinks bottled Starbucks Frappucinos; and a former Navy SEAL lieutenant explains why his morning workout routine changes each season.

You can learn to play music, no matter what you've been told about your musical talent or aptitude. With the right instruction and methods, learning to play music can be an endless source of joy and fulfillment. And learning to play music isn't just fun, it's also the ideal brain fitness activity. Dr. Turknett, a neurologist, self-taught multi-instrumentalist, and the founder of Brainjo and the Brainjo Method of instruction, distills the principles of learning to play music down into a set of universal "laws" that can be applied to any instrument.

Creating for your own pleasure - whether you're writing a novel, composing songs, or painting a landscape - can seem pointless. It's tempting to focus on pursuing money and fame rather than the process itself. But as Srini Rao warns, creating then turns into a chore that can harm your self-esteem and suck the pleasure out of life rather than being a source of joy.

So much passes us by unnoticed. We multitask, switch between screens, work faster. When was the last time you paused to consider a beautifully made object or stunning natural landscape? Yet this is when our spirits lift and our soul is restored. Designer Alan Moore invites us to rethink not only what we produce - whether it's a website, a handmade chair, or a business - but how and why.

What do Pokémon Go and Mary Shelley's Frankenstein have in common? Why do some businesses survive and others fail at the first sign of change? What gives the human brain the edge over computers? The answer: elastic thinking. It's an ability we all possess and one that we can all learn to hone in order to succeed at work and in our everyday lives.

The creative mode in your brain is like a butterfly. It's beautiful and erratic, hard to catch, and highly valued as a result. If you want to capture it, you need a net. Enter the executive mode, the task-oriented network in your brain that helps you tie your shoes, run a meeting, or pitch a client. To succeed, you need both modes to work together - your inner butterfly to be active and free, but your inner net to be ready to spring at the right time and create that "aha!" moment. But is there any way to trigger these insights, beyond dumb luck?

Learn to trust your intuition and uncover insights that could lead to the next big thing. What do the Dyson vacuum cleaner, the GoPro camera, Starbucks, Instagram, Facebook, and Lululemon yoga pants have in common? Every one of them was the result not of data-driven analytics or corporate brainstorming sessions but a hunch - the intuitive understanding of a deep unmet need, informed by insight and foresight. Anxiety over being more innovative leads entrepreneurs to create solutions in search of problems.