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This Is Marketing
- You Can’t Be Seen Until You Learn to See
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
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This Is Marketing
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Publisher's Summary
Brought to you by Penguin.
*Narrated by Seth Godin*
#1 Wall Street Journal Bestseller & Instant New York Times Bestseller
A game-changing approach to marketing, sales, and advertising.
For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
No matter what your product or service, this audiobook will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:
* How to build trust and permission with your target market.
* The art of positioning--deciding not only who it's for, but who it's not for.
* Why the best way to achieve your goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.
You can do work that matters for people who care. This audiobook shows you the way.
"This Is Marketing is a very accessible way into Godin's thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." - The Financial Times
If you enjoyed listening to this, check out Seth Godin's Purple Cow, a true business classic.
Critic Reviews
What listeners say about This Is Marketing
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Overall5 out of 5 stars
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- Andrew Clark
- 15-03-2019
Marketing perfection
The simplest and clearest discussion of modern marketing presented in a way that can only be done by a master craftsman. Thanks Seth for all your help.
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4 people found this helpful
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Overall5 out of 5 stars
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- Kindle Customer
- 09-01-2021
Fantastic philosophy on Marketing
This is an awesome book on Marketing. Everything Seth said resonated with me and he has changed my perception on Marketing and Advertising.
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Overall5 out of 5 stars
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- Amit Bhardwaj
- 07-02-2019
A clear thinker with very different perspective
Seth is a great story teller. I am fascinated by his clear thinking. It’s like his thoughts go through a rigorous process In his own mind where they are scrutinised and then they are deconstructed to make a reader or a listener understand his point of view with ease. I like the way he purposely uses ‘she’ instead of ‘he’ in his examples.
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Overall4 out of 5 stars
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- Anonymous User
- 02-12-2018
Great outline of the marketing world!
Easy to listen to. Author not preaching, giving good examples of mistakes and successes in marketing. Some concepts are what I have heard Simon Sinek talk about. I can now understand the current marketing environment of the gaming industry and the shamozzle that is Disney Star Wars. I will use some of these techniques to market myself in pursuit of a career change. Thank you Seth.
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Overall5 out of 5 stars
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- jason hughston
- 09-12-2018
Marketing From a Great
Seth Godin shares his extensive insight into the world of marketing. He invites you to give your best and share what you have to offer the world. There is much to learn here. Like much of Seth’s work, this will be resource that you can turn to again and again. Well worth the price of admission.
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- Nick Lozanovski
- 18-09-2019
Yes, this is for you.
if you're reading this, stop now and go and press the buy button. This book opened my eyes to what we're really selling.
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- Cihan
- 05-03-2020
Amazing book!
Very effective book. There is a lot of wisdom and knowledge shared. I highly recommend it.
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- Anonymous User
- 04-02-2020
This Is Marketing
Seth Goden is a legend and this audio book provided great value.
Thank you Seth.
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- Hanisa Hilole
- 07-02-2019
Addicted!
I love this book so much. It will really change your perspective on business all together and inspire a new found love for marketing. If you could only read one business book, this would be it.
About to read it a second time! 10/10 would recommend.
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- Anonymous User
- 29-09-2021
Genius
Seth's knowledge and depth of understanding in this field, for me, is amazing. He gives great examples, bangs home the key ingredients necessary for anyone delving into the province of marketing to make it a success and presents workable methods that even I can execute.
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