Perennial Seller
The Art of Making and Marketing Work That Lasts
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Perennial Seller
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Narrated by:
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Ryan Holiday
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By:
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Ryan Holiday
About this listen
The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection...
How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic?
How did The 48 Laws of Power miss the best-seller lists for more than a decade and still sell more than a million copies?
How is Iron Maiden still filling stadiums worldwide without radio or TV exposure 40 years after the band was founded?
Best-selling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity?
Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include:
- Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration.
- Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response.
- Seinfeld, which managed to capture both the essence of the '90s and timeless themes to become a modern classic.
- Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback.
- Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters.
Holiday reveals that the key to success for many perennial sellers is that their creators don't distinguish between the making and the marketing. The product's purpose and audience are in the creator's mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.
©2017 Ryan Holiday (P)2017 Penguin AudioCritic Reviews
A Financial Times Book of the Month Selection
"The book may find a cult following on Madison Avenue the same way his work on stoic philosophy, 'The Obstacle is the Way', did in the NFL." (Steve Rubel in Advertising Age)
"How to create lasting success in a world of flash-in-the-pan hits and how to extend the proverbial 15 minutes of fame to a decade or even a century." (The Financial Times)
What listeners say about Perennial Seller
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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- Karl
- 16-10-2017
Another classic from Ryan Holiday
3rd book I've bought from Ryan who is a great author, if your a fan of stoicism and business then you'll love this one.
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Overall4 out of 5 stars
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- Arthur Wilson
- 11-09-2018
It’s about the brand
Excellent book. Surprised me actually as it gave me another perspective on personal journeys and *your* brand. I find that Ryan Holiday is one of my favorite author's. I enjoy his style, meticulous research, story telling. Recommended.
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Overall5 out of 5 stars
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- David Myers
- 12-08-2017
Yes to this...
This book provides a call to action to make better art that lasts. With chapter after chapter of great advice on how to position your art to not only be great, but make a difference in people's lives, whatever that means to you, it then goes on to share strategies to get your work out there with a view to long term success. Well worth the investment.
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Overall5 out of 5 stars
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- Owen
- 20-09-2017
Every artist a must have!
Worth ever minute of your time ...as always, Ryan Holiday delivers on his promises. If your an artist of any type vital for your tool box.
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Overall5 out of 5 stars
- Robert Brus
- 31-08-2021
Yet another fantastic book by Ryan Holiday
another well written and thoughtful book. I'm a huge fan and this one is an absolute must for any creator trying to do better work. Highly recommended.
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- Vishal Chaudhary
- 06-09-2018
Another great book!
Ryan come up with another great book once again. His style of Illustration is classy!
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- Strath
- 26-01-2019
Amazing
Loved this book. Would recommend to all creatives in any field. Easy listen with great take aways.
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- Ramsin
- 17-09-2017
Ryan Holiday has done it again!
Any additional comments?
From being introduced to Audible & Ryan Holiday last year on the Tim Ferriss Show podcast to Ryan being one of my favorite authors. Looking forward to the next!
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1 person found this helpful
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Overall5 out of 5 stars
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- James
- 17-01-2018
Ryan's best book yet!
What made the experience of listening to Perennial Seller the most enjoyable?
I've listened to most of his work, this is the clearest and best book yet. Highly recommend for a beautiful insight into the deeper world of what makes good art/business successful.
Was this a book you wanted to listen to all in one sitting?
Yep. pretty much listened to it in 1 go.
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- Lyndon
- 17-09-2021
Destined to be a perennial seller.
Ryan again brings quality and thoughtful advice. Backed up with many supporting examples. Sensational
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