Showing results for "The" in Consumer Behaviour & Market Research
-
-
The Forever Transaction
- How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
- By: Robbie Kellman Baxter
- Narrated by: Caroline Miller
- Length: 6 hrs and 16 mins
- Unabridged
-
Overall
-
Performance
-
Story
Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you're in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust.
-
The Forever Transaction
- How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
- Narrated by: Caroline Miller
- Length: 6 hrs and 16 mins
- Release date: 24-09-2021
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $21.99 or 1 Credit
Sale price: $21.99 or 1 Credit
-
-
-
The Membership Economy
- Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
- By: Robbie Kellman Baxter
- Narrated by: Tom Pile
- Length: 8 hrs and 12 mins
- Unabridged
-
Overall
-
Performance
-
Story
If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy, an increasingly popular model that author Robbie Kellman Baxter sees as the inevitable result of technological advancements, social trends, and a generation in transition. The Membership Economy argues that we are now moving away from ownership, but we still want the benefits that come with access.
-
-
excellent and detailed
- By Ashley Jessen on 03-08-2016
-
The Membership Economy
- Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
- Narrated by: Tom Pile
- Length: 8 hrs and 12 mins
- Release date: 19-04-2016
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $26.99 or 1 Credit
Sale price: $26.99 or 1 Credit
-
-
-
Zero Resistance Selling
- Achieve Extraordinary Sales Results Using the World-Renowned Techniques of Psycho-Cybernetics
- By: Maxwell Maltz
- Narrated by: Matt Furey
- Length: 6 hrs and 40 mins
- Original Recording
-
Overall
-
Performance
-
Story
Achieve extraordinary sales results using the world-renowned techniques of Psycho-Cybernetics. Dr. Maxwell Maltz, the creator of Psycho-Cybernetics, and five hugely successful sales entrepreneurs - each a Psycho-Cybernetics success story - reveal how to apply this powerful self-improvement program to every aspect of selling. Learn how to completely eliminate customer resistance even as you remove your own mental obstacles and doubts.
-
-
Excellent Audiobook! Speed Up Narration to 1.20
- By adura on 21-03-2020
-
Zero Resistance Selling
- Achieve Extraordinary Sales Results Using the World-Renowned Techniques of Psycho-Cybernetics
- Narrated by: Matt Furey
- Length: 6 hrs and 40 mins
- Release date: 10-12-2015
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $27.99 or 1 Credit
Sale price: $27.99 or 1 Credit
-
-
-
The Culture Code
- An Ingenious Way To Understand Why People Around The World Live And Buy As They Do
- By: Clotaire Rapaille
- Narrated by: Barrett Whitener
- Length: 6 hrs and 29 mins
- Unabridged
-
Overall
-
Performance
-
Story
Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.
-
-
Shocking revelations
- By Salman on 13-12-2020
-
The Culture Code
- An Ingenious Way To Understand Why People Around The World Live And Buy As They Do
- Narrated by: Barrett Whitener
- Length: 6 hrs and 29 mins
- Release date: 23-08-2007
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $23.99 or 1 Credit
Sale price: $23.99 or 1 Credit
-
-
-
Brainfluence
- 100 Ways to Persuade and Convince Consumers with Neuromarketing
- By: Roger Dooley
- Narrated by: Mark Ashby
- Length: 7 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.
-
Brainfluence
- 100 Ways to Persuade and Convince Consumers with Neuromarketing
- Narrated by: Mark Ashby
- Length: 7 hrs and 14 mins
- Release date: 09-07-2020
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $22.99 or 1 Credit
Sale price: $22.99 or 1 Credit
-
-
-
Decoded (2nd Edition)
- The Science Behind Why We Buy
- By: Phil P. Barden
- Narrated by: Graham Mack
- Length: 9 hrs and 52 mins
- Unabridged
-
Overall
-
Performance
-
Story
If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.
-
-
Frustrating as PDF not supplied with the audio book and it’s not communicated prior to purchase
- By Anonymous User on 20-12-2023
-
Decoded (2nd Edition)
- The Science Behind Why We Buy
- Narrated by: Graham Mack
- Length: 9 hrs and 52 mins
- Release date: 15-11-2022
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $24.99 or 1 Credit
Sale price: $24.99 or 1 Credit
-
-
-
Buyer Personas
- How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business
- By: Adele Revella
- Narrated by: Pam Ward
- Length: 7 hrs and 2 mins
- Unabridged
-
Overall
-
Performance
-
Story
Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.
-
Buyer Personas
- How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business
- Narrated by: Pam Ward
- Length: 7 hrs and 2 mins
- Release date: 12-11-2019
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $21.99 or 1 Credit
Sale price: $21.99 or 1 Credit
-
-
-
The New Frugality
- How to Consume Less, Save More, and Live Better
- By: Chris Farrell
- Narrated by: Chris Farrell
- Length: 7 hrs and 7 mins
- Unabridged
-
Overall
-
Performance
-
Story
The New Frugality amounts to a paradigm shift in the way we spend and save. The good news is that a frugal lifestyle is one of less waste, lower environmental impact, greater peace of mind, and, over the long run, deeper satisfaction.
-
The New Frugality
- How to Consume Less, Save More, and Live Better
- Narrated by: Chris Farrell
- Length: 7 hrs and 7 mins
- Release date: 22-12-2009
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $21.99 or 1 Credit
Sale price: $21.99 or 1 Credit
-
-
-
Nudge
- Improving Decisions About Health, Wealth, and Happiness
- By: Richard H. Thaler, Cass R. Sunstein
- Narrated by: Sean Pratt
- Length: 10 hrs and 35 mins
- Unabridged
-
Overall
-
Performance
-
Story
Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.
-
Nudge
- Improving Decisions About Health, Wealth, and Happiness
- Narrated by: Sean Pratt
- Length: 10 hrs and 35 mins
- Release date: 02-07-2008
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $25.99 or 1 Credit
Sale price: $25.99 or 1 Credit
-
-
-
Conformity
- The Power of Social Influences
- By: Cass R. Sunstein
- Narrated by: Jonathan Yen
- Length: 5 hrs and 7 mins
- Unabridged
-
Overall
-
Performance
-
Story
We live in an era of tribalism, polarization, and intense social division - separating people along lines of religion, political conviction, race, ethnicity, and sometimes gender. How did this happen? In Conformity, Cass R. Sunstein argues that the key to making sense of living in this fractured world lies in understanding the idea of conformity - what it is and how it works - as well as the countervailing force of dissent.
-
Conformity
- The Power of Social Influences
- Narrated by: Jonathan Yen
- Length: 5 hrs and 7 mins
- Release date: 28-05-2019
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $21.99 or 1 Credit
Sale price: $21.99 or 1 Credit
-
-
-
Influence, New and Expanded
- The Psychology of Persuasion
- By: Robert B. Cialdini
- Narrated by: Robert B. Cialdini
- Length: 20 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
-
-
Optimal
- By Paul on 10-06-2021
-
Influence, New and Expanded
- The Psychology of Persuasion
- Narrated by: Robert B. Cialdini
- Length: 20 hrs and 43 mins
- Release date: 04-05-2021
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $33.99 or 1 Credit
Sale price: $33.99 or 1 Credit
-
-
-
Emotional Branding
- The New Paradigm for Connecting Brands to People
- By: Marc Gobe
- Narrated by: DeMario Clarke
- Length: 12 hrs and 42 mins
- Unabridged
-
Overall
-
Performance
-
Story
Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.
-
-
Captivating
- By Karley Beadman on 15-07-2016
-
Emotional Branding
- The New Paradigm for Connecting Brands to People
- Narrated by: DeMario Clarke
- Length: 12 hrs and 42 mins
- Release date: 28-02-2013
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $27.99 or 1 Credit
Sale price: $27.99 or 1 Credit
-
-
-
Youtility
- Why Smart Marketing Is About Help Not Hype
- By: Jay Baer
- Narrated by: Marcus Sheridan, Jay Baer
- Length: 4 hrs and 51 mins
- Unabridged
-
Overall
-
Performance
-
Story
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
-
-
Good book - one for the reference library re-read
- By Nathaniel on 06-04-2017
-
Youtility
- Why Smart Marketing Is About Help Not Hype
- Narrated by: Marcus Sheridan, Jay Baer
- Length: 4 hrs and 51 mins
- Release date: 27-06-2013
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $19.99 or 1 Credit
Sale price: $19.99 or 1 Credit
-
-
-
Hug Your Haters
- How to Embrace Complaints and Keep Your Customers
- By: Jay Baer
- Narrated by: Jay Baer
- Length: 5 hrs and 36 mins
- Unabridged
-
Overall
-
Performance
-
Story
Technology has evaporated the barriers of complaint. With smartphones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints. Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all complainers ("haters") are created equal.
-
-
great case studies and very insightful
- By sam on 20-11-2017
-
Hug Your Haters
- How to Embrace Complaints and Keep Your Customers
- Narrated by: Jay Baer
- Length: 5 hrs and 36 mins
- Release date: 01-03-2016
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $21.99 or 1 Credit
Sale price: $21.99 or 1 Credit
-
-
-
Winning on Purpose
- The Unbeatable Strategy of Loving Customers
- By: Fred Reichheld, Darci Darnell, Maureen Burns
- Narrated by: Walter Dixon
- Length: 8 hrs and 37 mins
- Unabridged
-
Overall
-
Performance
-
Story
Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it - from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital innovators like Warby Parker and Peloton.
-
-
Great content and well structured
- By Anonymous User on 15-08-2022
-
Winning on Purpose
- The Unbeatable Strategy of Loving Customers
- Narrated by: Walter Dixon
- Length: 8 hrs and 37 mins
- Release date: 31-12-2021
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $24.99 or 1 Credit
Sale price: $24.99 or 1 Credit
-
-
-
Exactly What to Say
- The Magic Words for Influence and Impact
- By: Phil M. Jones
- Narrated by: Phil M. Jones
- Length: 1 hr and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over 50 countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.
-
-
How to guide for obxinious telemarketers
- By Rhea H. on 22-02-2019
-
Exactly What to Say
- The Magic Words for Influence and Impact
- Narrated by: Phil M. Jones
- Length: 1 hr and 14 mins
- Release date: 01-12-2017
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $9.99 or 1 Credit
Sale price: $9.99 or 1 Credit
-
-
-
Why People Buy
- The Real Reason Features and Benefits Selling Doesn't Work
- By: Greg Nanigian
- Narrated by: Graham Rowat
- Length: 3 hrs and 48 mins
- Unabridged
-
Overall
-
Performance
-
Story
Learn the secret of what really drives sales - and how to give people what they need so they want to buy from you.
-
Why People Buy
- The Real Reason Features and Benefits Selling Doesn't Work
- Narrated by: Graham Rowat
- Length: 3 hrs and 48 mins
- Release date: 29-12-2020
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $16.99 or 1 Credit
Sale price: $16.99 or 1 Credit
-
-
-
Design for How People Think
- Using Brain Science to Build Better Products
- By: John Whalen PhD
- Narrated by: Mitchell Dorian
- Length: 4 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.
-
Design for How People Think
- Using Brain Science to Build Better Products
- Narrated by: Mitchell Dorian
- Length: 4 hrs and 43 mins
- Release date: 18-05-2021
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $16.99 or 1 Credit
Sale price: $16.99 or 1 Credit
-
-
-
From Impressed to Obsessed
- 12 Principles for Turning Customers and Employees into Life-Long Fans
- By: Jon Picoult
- Narrated by: Jon Picoult
- Length: 8 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
If you're aspiring to satisfy your customers, then you’re aspiring to mediocrity. That's the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business. Acclaimed customer experience expert Jon Picoult explains why building customer loyalty requires leaving indelible positive impressions on everyone you work with - not just shaping their experiences, but also shaping their memories.
-
From Impressed to Obsessed
- 12 Principles for Turning Customers and Employees into Life-Long Fans
- Narrated by: Jon Picoult
- Length: 8 hrs and 58 mins
- Release date: 18-01-2022
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $24.99 or 1 Credit
Sale price: $24.99 or 1 Credit
-
-
-
The Hidden Psychology of Social Networks
- How Brands Create Authentic Engagement by Understanding What Motivates Us
- By: Joe Federer
- Narrated by: Alex Knox
- Length: 9 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one.
-
The Hidden Psychology of Social Networks
- How Brands Create Authentic Engagement by Understanding What Motivates Us
- Narrated by: Alex Knox
- Length: 9 hrs and 14 mins
- Release date: 14-07-2021
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $24.99 or 1 Credit
Sale price: $24.99 or 1 Credit
-