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Youtility

Why Smart Marketing Is About Help Not Hype

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Youtility

By: Jay Baer
Narrated by: Marcus Sheridan, Jay Baer
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About this listen

The difference between helping and selling is just two letters.

If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?"

Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.

©2013 Jay Baer (P)2013 Gildan Media LLC Consumer Behaviour & Market Research Marketing Personal Success Sales & Selling Market Analysis Digital Marketing Business

Critic Reviews

"In today’s always-on, hyper-saturated marketplace, product messages no longer break through like they used to. Providing helpful information to customers does. In this important audiobook, Baer calls the art of being deeply valued by your customers Youtility. I call it smart."(David Meerman Scott, best-selling author of The New Rules of Marketing and PR)

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Profile Image for careful_buyer

Terrific material. Do good to hear an American talk marketing without the Hype!!

I want listen to this again and again Jay Baer. I am constantly at my staff about bring "useful" and not just promoting and taking orders and enquirers. Ironic that the technology is making personalisation so clinical and yet personal utility and being useful on personal level is what we humans truly value. Great book and looking for more 😀

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Profile Image for Nathaniel

Good book - one for the reference library re-read

This book has great common sense ideas and concepts on using the available low cost technology and 'customer - first' ideals to have more people aware of your business increasing opportunity for revenue growth, product evolution and reducing unnecessary marketing spend.

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