Episodes

  • TP403 - The Three Axis of ROI in Healthcare Digital Experience

    TP403 - The Three Axis of ROI in Healthcare Digital Experience
    Oct 2 2024
    In this episode, Chris Boyer and Reed Smith explore how the concept of ROI in healthcare digital experience extends beyond financial returns to impact patient care, operations, and sustainability. They break down ROI into three key areas: growth, cost savings, and improving experience and highlight how digital tools like telemedicine, patient portals, and automation drive patient acquisition, streamline operations, and improve both patient and provider experiences. Mentions from the show: Finding the ROI in Patient Engagement Programs Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Learn more about your ad choices. Visit megaphone.fm/adchoices
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    42 mins
  • TP402 - Point Based vs. Platform solutions

    TP402 - Point Based vs. Platform solutions
    Sep 25 2024
    In this episode, Reed Smith and Chris Boyer explore the critical decision organizations face between adopting point-based solutions vs. integrated platforms. They delve into the pros and cons of each approach, highlighting the importance of aligning these choices with organizational needs - and share how holistic frameworks and AI-powered technologies can elevate user experiences in healthcare, improving efficiency, patient satisfaction, and operational outcomes. Mentions from the show: Point Solutions Or An Integrated Platform: A Business-Critical Decision The platform play: How to operate like a tech company Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Learn more about your ad choices. Visit megaphone.fm/adchoices
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    38 mins
  • TP401 - Is AIO the New SEO?

    TP401 - Is AIO the New SEO?
    Sep 18 2024
    In this episode, hosts Reed Smith and Chris Boyer explore the evolution of search engine optimization and the growing impact of generative AI, exploring how large language models (LLMs) and their capabilities in natural language processing (NLP) can impact SEO efforts. They also touch on the benefits and challenges of AIO (Artificial Intelligence Optimization), highlighting how it automates content generation, data analysis, and task efficiency. Their conversation with Carrie Liken also offers insight into how businesses can optimize their strategies for AI-driven search environments. Mentions from the Show: Unleashing the Power of Large Language Models for SEO Move Over SEO, It's Time For AIO Is the AI Revolution Overhyped? Maybe… Carrie Liken on LinkedIn Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Learn more about your ad choices. Visit megaphone.fm/adchoices
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    55 mins
  • TP400 - A Very Special (Milestone) Episode

    TP400 - A Very Special (Milestone) Episode
    Sep 11 2024
    In this milestone 400th episode of the Touch Point podcast, hosts Chris Boyer and Reed Smith reflect on the last almost eight years of podcasting, and share stories from the early days (how it began and the first few episodes), to how the topics have shifted over the years, and reflect on memorable moments throughout the show lifetime. They also are humbled to share voices messages from fans and former guests of the show: Steve Koch, Alan Shoebride, Drew Diskin, Joe Doyle, Chris Morris, Jeremy Harrison, James Gardner, Dave Dolton (of Optum), Aaron Watkins, Aaron Clifford, Cynthia Newton, Rob Rosenberg, Danny Fell and Jeremy Mittler. Thanks to all of our listeners - and here’s to 400 more! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    55 mins
  • TP399 - The Flat Pancake of Healthcare

    TP399 - The Flat Pancake of Healthcare
    Sep 4 2024
    In this episode, hosts Reed Smith and Chris Boyer explore the "flat pancake" metaphor as it applies to the evolving role of the Chief Digital Officer (CDO) in healthcare and discuss how with conflicting priorities and lacking a clear mandate, CDOs face unique challenges in driving digital transformation within complex healthcare systems. They are joined by Jerry Grady of the Ward Group, who shares his perspective on how health systems are evolving their approach in recruiting digital talent. Mentions from the Show: Jerry Grady on LinkedIn The Ward Group Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr and 3 mins
  • TP398 - Patient Portals - PX Boom or Bust?

    TP398 - Patient Portals - PX Boom or Bust?
    Aug 28 2024
    In this episode, hosts Chris Boyer and Reed Smith share an update on the evolution of patient portals and how healthcare leaders are leveraging them to drive patient experience - sometimes to unintended consequences. They also discuss two recent patient studies illustrating potential biases in the adoption rate of patient portals. Mentions from the Show: How Leaders Are Using Patient Portals To Drive Patient Experience, Improve Collections Online Portals Deliver Scary Health News Before Doctors Can Weigh In Minorities and Non-English Speakers With Hypertension Not as Likely to Use Patient Portals Racial Bias Might Be Infecting Patient Portals. Can AI Help? Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Learn more about your ad choices. Visit megaphone.fm/adchoices
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    38 mins
  • TP397 - ICYMI: Are We Ready for Radical Digital Transformation?

    TP397 - ICYMI: Are We Ready for Radical Digital Transformation?
    Aug 21 2024
    In general, digital transformations can be difficult – particularly in health systems. In this episode, hosts Reed Smith and Chris Boyer discuss the overall need for provider organizations to embrace radical digital transformation, ponder if we are able to do so, and then discuss how prioritizing patient advocacy can yield to more impactful digital transformation. They are joined by Scott Becker, publisher of Becker’s Healthcare, who share insights and trends of the industry and how they might impact our need for transformation. Mentions from the Show: Healthcare needs a digital transformation. Is it ready? Expanding Patient Agency in Healthcare Interactions Scott Becker on LinkedIn Becker’s Hospital Review Learn more about your ad choices. Visit megaphone.fm/adchoices
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    53 mins
  • TP396 - Is AI Slipping into the Trough?

    TP396 - Is AI Slipping into the Trough?
    Aug 14 2024
    The latest Gartner Hype Cycle indicates that the use of marketing Generative AI is about to slip into the Trough of Disillusionment. In this week’s episode, hosts Chris Boyer and Reed Smith discuss some of Gartner’s findings and the impact it has on digital marketing, review a story that opines on whether AI is in a bubble and share the current adoption rate in the healthcare industry. Mentions from the Show: 3 Impending Technology Shifts Rule the Gartner Hype Cycle™ for Digital Marketing Three reasons we’re in an AI bubble (and four reasons we’re not) Generative AI in healthcare: Adoption trends and what’s next Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Learn more about your ad choices. Visit megaphone.fm/adchoices
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    38 mins