Is your B2B tech company struggling to make sense of today's chaotic market landscape? Discover the secrets to economic uncertainty in our latest GTM Pro Podcast episode. We promise you'll gain actionable insights on getting through the saturated software market, understanding buyer cynicism, and leveraging capital efficiency. We'll also dissect the reasons behind the decline of predictable revenue models and explore why traditional marketing strategies like paid ads and SEO are losing their edge. Uncover the complexities of modern marketing as we discuss the escalating costs and diminishing returns of digital advertising.
Don't miss out on this comprehensive guide to planning for 2025 and beyond.

Gia from Forget the Funnel joins us to unpack her transformative journey from traditional digital marketing to pioneering customer-led growth in the SaaS world.
Struggling with customer research? This episode breaks down common challenges and misconceptions, emphasizing the understanding of ideal customers before diving into feedback and win-loss analysis. Gia advocates for the Jobs to be Done (JTBD) framework to uncover deep customer insights efficiently. We explore why companies often hit roadblocks despite knowing the value of customer research, offering practical solutions like bringing in third-party experts to overcome initial biases and kickstart impactful research efforts.

Forget The Funnel - Amazon
Gia on LI

Mastering B2B messaging with clarity and precision has never been so easy. Join us as special guest -Emma Stratton unveils her journey from journalism and travel writing to becoming a renowned consultant in B2B tech messaging. Ever wondered how to humanize complex B2B products? Find out how shifting from feature-heavy descriptions to value-driven messaging can make all the difference.

Delve into techniques like:
-The "so what" game and creative exercises designed to help even the most technically-minded founders communicate their products effectively
-Leveraging B2C strategies for B2B success, emphasizing on understanding and mirroring customer language and emotions.
- Why prioritizing key benefits that solve real problems can turn a product pitch from mundane to magnetic.
-Focusing on a single, potent value proposition. Explore the challenges and triumphs of narrowing down multiple selling points to one irresistible message.

Through clear, honest communication, build the trust and confidence needed to make your B2B marketing truly stand out.

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