Is your B2B tech company struggling to make sense of today's chaotic market landscape? Discover the secrets to economic uncertainty in our latest GTM Pro Podcast episode. We promise you'll gain actionable insights on getting through the saturated software market, understanding buyer cynicism, and leveraging capital efficiency. We'll also dissect the reasons behind the decline of predictable revenue models and explore why traditional marketing strategies like paid ads and SEO are losing their edge. Uncover the complexities of modern marketing as we discuss the escalating costs and diminishing returns of digital advertising.
Don't miss out on this comprehensive guide to planning for 2025 and beyond.

Gia from Forget the Funnel joins us to unpack her transformative journey from traditional digital marketing to pioneering customer-led growth in the SaaS world.
Struggling with customer research? This episode breaks down common challenges and misconceptions, emphasizing the understanding of ideal customers before diving into feedback and win-loss analysis. Gia advocates for the Jobs to be Done (JTBD) framework to uncover deep customer insights efficiently. We explore why companies often hit roadblocks despite knowing the value of customer research, offering practical solutions like bringing in third-party experts to overcome initial biases and kickstart impactful research efforts.

Forget The Funnel - Amazon
Gia on LI

Mastering B2B messaging with clarity and precision has never been so easy. Join us as special guest -Emma Stratton unveils her journey from journalism and travel writing to becoming a renowned consultant in B2B tech messaging. Ever wondered how to humanize complex B2B products? Find out how shifting from feature-heavy descriptions to value-driven messaging can make all the difference.

Delve into techniques like:
-The "so what" game and creative exercises designed to help even the most technically-minded founders communicate their products effectively
-Leveraging B2C strategies for B2B success, emphasizing on understanding and mirroring customer language and emotions.
- Why prioritizing key benefits that solve real problems can turn a product pitch from mundane to magnetic.
-Focusing on a single, potent value proposition. Explore the challenges and triumphs of narrowing down multiple selling points to one irresistible message.

Through clear, honest communication, build the trust and confidence needed to make your B2B marketing truly stand out.

Emma's LinkedIn
Pre-order Emma's Book

Learn how to build resilient GTM sales strategies with our special guest, Jen Allen-Knuth. Discover how understanding your customer's world and addressing their problems, rather than showcasing solutions, can revolutionize your sales approach. Jen's experiences highlight the power of delivering a compelling sales experience without relying on product demos, making this episode a must-listen for revenue leaders at B2B software and services companies.

In this episode we explore:

• The two pivotal moments that transformed Jen's approach: the realization that 53% of B2B purchasing decisions are influenced by the sales experience and the importance of focusing on customers' worlds during initial calls.
• The need of customer-centric training for new sales reps, ensuring they grasp the buyer's environment and status quo options before pitching solutions.
• Specificity and relevance in sales messaging.
• Integrating content creation with sales strategies to create a robust go-to-market engine.
• The bridge to the gap between sales and marketing, ensuring alignment and fostering better performance.

Jen Allen-Knuth's LinkedIn
DemandJen

How do you transform a rough patch in your life into an inspiring and thriving career? Join us in this episode as we sit down with Brendan Hufford, a former high school teacher who conquered personal and professional hurdles to become a leading authority in content, SEO, and marketing. Now the founder of Growth Sprints, Brendan discusses how his multifaceted background has shaped his innovative approach to marketing, offering invaluable lessons for revenue leaders in the B2B software and services sector. Don't miss out on Brendan's remarkable journey and the wealth of knowledge he brings to the table.

Our Favorite Brendan's Posts:

• "Marketing math" is weird.
• We think that because we can *see* the marketing, we know how other companies get customers, but…
• This, my friends. THIS is the difference. 4 words...
• Most repurposed content doesn’t work for one simple reason…

Brendan's LI

We are SO excited to present our latest gtmPRO series

🥁 🥁 🥁 🥁 🥁

"Content August" with THE ultimate special guests who preach the buyer led growth language 🙌

This episode will give you a sneak peak on our starring guests:

• Mary Keough (OUT NOW!!) - Where Product and Content Marketers meet
• Georgiana Laudi - Co-Founder and CEO of Forget The Funnel
• Brendan Hufford - Founder of Growth Sprints
• Jen Allen-Knuth - also known as DemandJen
• Emma Stratton - Founder of Punchy | Positioning & Messaging

Make sure you don't miss out!

Hosts: Gary Schwake, Andy Monahan and Tiana Quiroga

Welcome to our first episode of the Content August Series!

This episode is packed with wisdom on conducting insightful customer research and translating those insights into compelling content. Unlock the secrets of strategic content creation and product marketing with our special guest, Mary Keough, a luminary in the world of B2B marketing. Learn the art of recognizing customer pain points, tipping points for change, and downstream impacts, all while enhancing your product pages, feature pages, and use case pages to boost sales and marketing strategies. Mary sheds light on prioritizing depth over breadth in content marketing, ensuring your content addresses the key challenges of your target audience thoroughly.

Mary's LinkedIn

Our Favorite Mary Posts:

- As a new Head of Marketing for a B2B SaaS startup, what's NOT on my list of priorities is brand building.
- I use ChatGPT to write.
- Some of y'all can't get out of your kooky wonk talk and it shows.
- Here's the exact formula we used to re-write the Use Case pages on our new website
- For early-stage SaaS, SMB companies and even midmarket: everything about your product does not have to tie back to pipeline or revenue.

Do you really know who is your competition in the mind of the buyer?

On this episode of the GTM Pro Podcast, we promise to decode buyer behavior, examining both the emotional and logical factors that influence purchasing decisions. Discover how to build buyer confidence, convey best practices, and position your product as a comprehensive solution.

Finally, we’ll discuss our philosophy for solving market challenges, emphasizing simplified decision-making and consistent messaging. You'll understand the critical role of marketing, customer success, and product teams in de-risking decisions for potential customers early in the process.

Whether you're a CEO or revenue leader looking to improve your go-to-market strategies, this episode is for YOU.