• #39: Emma Stratton on Clear Messaging and Value-Driven Communication

  • Sep 2 2024
  • Length: 53 mins
  • Podcast

#39: Emma Stratton on Clear Messaging and Value-Driven Communication

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  • Summary

  • Mastering B2B messaging with clarity and precision has never been so easy. Join us as special guest -Emma Stratton unveils her journey from journalism and travel writing to becoming a renowned consultant in B2B tech messaging. Ever wondered how to humanize complex B2B products? Find out how shifting from feature-heavy descriptions to value-driven messaging can make all the difference.

    Delve into techniques like:
    -The "so what" game and creative exercises designed to help even the most technically-minded founders communicate their products effectively
    -Leveraging B2C strategies for B2B success, emphasizing on understanding and mirroring customer language and emotions.
    - Why prioritizing key benefits that solve real problems can turn a product pitch from mundane to magnetic.
    -Focusing on a single, potent value proposition. Explore the challenges and triumphs of narrowing down multiple selling points to one irresistible message.

    Through clear, honest communication, build the trust and confidence needed to make your B2B marketing truly stand out.

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